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Pairing People and Process If I could guarantee you a way to sell more cars, Id have your attention, right? What if I promised you would sell more cars, and it wouldnt require you to sign up for a single vendor, agency or service? Well, here is a surefire way, 100% guaranteed to sell more cars: focus on people and process.
How Dennis Dillon Auto Group Built a Winning Private-Party Buying Program Most car dealers think the best used vehicles are found at auctions. We talked with their used car manager, Bryan Bough, about their private-party buying program. They didnt just tweak their existing process; they completely reinvented how they acquire used cars.
Back then, buyers lacked information, necessitating visits to multiple dealers for car values. The car industry is evolving swiftly, and I’m here to offer hope. While the desire to succeed in car sales endures, outdated leadership methods let salespeople down. We reside in a tech-dependent world. This transformation is ongoing.
By leveraging data from previous purchases, online interactions and even social media, cardealerships not only increase operational efficiency but also create a highly personalized buying experience. In fact, it is the next horizon that simply cannot be ignored. But it does not stop there.
Are you aiming for individual car owners, small garages, or larger auto body shops? Engage with local auto repair shops, insurance companies, and cardealerships. Also, consider advertising in local newspapers and automotive magazines or sponsoring local community events. Here’s a guide to help you navigate this path.
DRNs mobile LPR system uses cameras mounted on repossession or spotter cars that drive around scanning license plates think Googles vehicle that captures images for Google Earth. It’s allowing the cardealership, oil lube center, or whichever type of business, to market directly to those channels.
DRNs mobile LPR system uses cameras mounted on repossession or spotter cars that drive around scanning license plates think Googles vehicle that captures images for Google Earth. It’s allowing the cardealership, oil lube center, or whichever type of business, to market directly to those channels.
Customer retention has long been recognized as one of the most important factors in a car dealer’s success. One of the key drivers of customer loyalty is how often a customer returns to a dealership for service and repairs after purchasing a vehicle. Despite the importance, achieving high retention levels can be challenging.
Today’s customers are increasingly resistant to answering phone calls from businesses, especially cardealerships. To connect more effectively with potential customers, many dealerships are adopting a text-first strategy, which aligns better with modern communication habits.
Cyber intrusions are met with an instant response when observed conditions mandate it, rather than hours, days or longer, as is often the problem with cybersecurity now popular in cardealerships.
As cyber activity toward cardealerships has intensified, cyber compliance and prevention companies are ratcheting their defenses. Management must insist all users have malware software installed, but the laxity we see in dealerships at this level is remarkable.
New cardealerships are constantly seeking effective strategies to enhance customer retention and boost sales. This tactic involves formalizing new car buyers introductions to the service department during their vehicle purchases, setting the stage for ongoing engagement and fostering enduring customer loyalty.
But after having her first child, she moved into the management side of things at a local cardealership where she held roles such as parts manager and service manager. After moving on to another dealership which later closed, the opportunity came up to run this Motorcade branch. She began her career as an automotive technician.
In today’s consumer-driven market, cardealerships can significantly benefit by adopting best practices from other industries. Despite being the second-largest purchase most people make, buying a car often lacks the same level of clarity and accessibility. However, the car-buying experience often falls short in comparison.
It’s no secret that dealers are facing a complex set of challenges when sourcing used car inventory. While supply constraints have been a major focus, it’s also important to consider how demand dynamics are influencing the used car market and complicating dealerships’ ability to source inventory effectively.
Outsourcing allows cardealerships to streamline operations and their employees to focus on what they do best — sales and customer service. The benefits of partnering with a vendor for your dealership’s title work include cost savings, reduced compliance issues and administrative tasks, and improved turnaround times and cash flow.
New cardealerships face increasing pressure to deliver exceptional customer experiences while maintaining profitability. By leveraging technology, optimizing processes and fostering a culture of excellence, dealerships can transform the service drive into a powerhouse of revenue and retention.
A Guide for New CarDealershipsDealerships are constantly exploring ways to enhance customer retention and leverage every opportunity. While much emphasis is placed on acquiring new customers through extensive advertising, an equally crucial aspect often gets overlooked the power of effective service call management.
Success Story: Healey Brothers’ Revolutionary Approach When the Healey Brothers Auto Group in New York’s Hudson Valley decided to revolutionize their social media strategy, they didn’t want to just sell cars they wanted to sell their story.
cardealerships fell to 34% in 2021, according to JM&A’s 2022 Ultimate Guide to Dealership Growth. Little of this investment is for training staff on following various regulations governing the dealership’s business. It requires superpowers to run a dealership and keep it free of external and internal threats.
So can AI help car dealers, or is it like the AI robots sent back from the future to kill John Connor? AI enables cardealerships to do things faster and with less effort, enabling us to do things we never thought we could tackle while removing tasks we are not best suited to do from our plates. There’s a buzz about ChatGPT.
Used vehicle acquisition is competitive, expensive and nuanced, even for the best car dealers. While some dealerships are happy sending their used car manager to the auction, others who aren’t satisfied with that approach need to get a little scrappy and think outside the box. Where Do You Find Them? More on this later.
During this time, Tire Discounters expanded its family of brands to include Butler Tire, Carriage House Car Wash and two new pre-owned specialty cardealerships. The post Tire Discounters details growth spurt over the last two years appeared first on Tire Review Magazine.
During this time, Tire Discounters expanded its family of brands to include Butler Tire, Carriage House Car Wash and two new pre-owned specialty cardealerships. The post Tire Discounters details growth spurt over the last two years appeared first on Tire Review Magazine.
Of its tire sales, 90% is retail, with the remaining 10% wholesale to area cardealerships. People would come in when I was there, and Im sure they still do, put the keys on the counter and say, I want this car to be very safe. Wholesale Tire boasts a sales mix of 95% tires and 5% vehicle service.
Of its tire sales, 90% is retail, with the remaining 10% wholesale to area cardealerships. People would come in when I was there, and Im sure they still do, put the keys on the counter and say, I want this car to be very safe. Wholesale Tire boasts a sales mix of 95% tires and 5% vehicle service.
In the highly competitive automotive industry, cardealerships struggle with attracting, developing and retaining talent. Managing a dealership workforce requires a nuanced approach, but many dealerships still struggle with high turnover, skill gaps and productivity issues, which impact profits and customer satisfaction.
For instance, if you want to promote your new showroom arrivals, try a prompt like: Write a social media post for a cardealership showcasing the latest sedans with advanced safety and tech features.
At risk is the vast amount of sensitive customer data cardealerships handle, including financial details, personally identifiable information (PII) and vehicle telematics. Today’s cyber threat environment is so prevalent, fluid and damaging that decision-makers must act.
Back in the early days of his career, Jose Mendoza was simply looking for an office job at a local cardealership. During his interview process with the dealership’s general manager, their general sales manager actually convinced Mendoza to the sales side of the business with an odd persuasion method. “He He yelled at me!”
Among the myriad of industries, cardealerships stand out for their keen adoption of innovative financial practices to sustain profitability. The Cost-Saving Potential For cardealerships, where transactions are typically high-value, the cost savings from adopting these strategies can be substantial.
In this article, we’ll explore these gaps and discuss why they are crucial to the success of cardealerships in the digital age. The Digital Transformation of CarDealerships The digital transformation of cardealerships has been nothing short of revolutionary.
In the latest edition of AutoSuccess Magazine’s Executive Spotlight series, Don Andres from Auto SCT Consulting and Training, joins us in the studio. Don is the author of “Why Auto Service Departments Fail to Grow – The real reasons why & the simple techniques for consistent growth.”
Identify areas for improvement and implement adjustments as needed to enhance program outcomes and overall dealership performance. Apprentice programs are invaluable assets for new cardealerships seeking to cultivate a skilled workforce and secure their competitive edge in the automotive market.
Car makers spend billions of dollars yearly on vehicle design and new model advertising. Slick and visual new-model-year brochures were a cardealerships best point-of-sale desire-builders for many years. Across all dealers use of these DVPs, 57% of customers who opened them bought a car. billion this year.
Losing your own car keys is frustrating enough. All dealership managers know there is a hard cost associated with key loss as well, not to mention the time cost of man hours lost to searching. The average cardealership loses five keys per month in sales and service with an average key replacement cost of $350.
This makes car shopping for an EV a new and different experience than what shoppers are used to. Likewise, with its ability to personalize and serve a matchmaking function between incoming queries and outbound answers, marketing can help accelerate EV car sales. Is marketing both the problem and solution for the EV market? Yes, it is.
An employee who makes a mistake as simple as leaving a deal jacket on a table in the lounge or someone’s desk can potentially expose a customer’s sensitive and personal information and put a cardealership at risk for hefty fines. To ensure compliance with the FTC Safeguards Rule, car dealers have several options: 1.
Dealerships are constantly seeking ways to enhance customer satisfaction and loyalty while boosting their revenue streams. One innovative product that can achieve these goals is a premier automotive paint chip repair solution, which should be a staple in the parts departments of cardealerships for several compelling reasons.
If you’re not tracking this currently, you just take your all-in marketing expense and divide it by the number of cars sold. Answer: Most experts agree that there are practically no answers for a cardealership, especially outside of California, but it seems very questionable even in California.
Tracking methods applied to vehicle movement throughout the cardealership improve workflow, reduce unapplied time losses and yield process improvements and progress. Generality is the death knell of progress, so tracking what we do (or suspect is happening) brings specificity and focus to our lives and the lives of our businesses.
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