Business Actualization

DECEMBER 28, 2023

In the competitive auto repair world, leveraging Google Ads is necessary for driving business and staying ahead. Understanding and optimizing ROAS can be the difference between a thriving auto repair business and one that's just surviving. A crucial metric in this digital advertising realm is Return on Ad Spend (ROAS).

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R.O. Writer

JULY 16, 2024

The lifeblood of your auto shop is sales revenue, and that revenue is largely generated by repeat visits from loyal customers. Enticing a new customer into your shop requires a The post Repeat Customers: Your Secret to Auto Repair Shop Growth appeared first on R.O.

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BayIQ

SEPTEMBER 21, 2023

In the highly competitive landscape of the auto repair industry, building customer loyalty is essential for long-term success. In this blog post, we'll explore the importance of catchy reward program names and provide you with a list of creative ideas to help you name your auto repair shop's loyalty program.

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Shop Marketing Pros

FEBRUARY 7, 2024

EPISODE: 086 – Naming Your Auto Repair Shop Our first auto repair shop was named “Behind the Star”. In this episode, we share some things you’ll want to think about when naming an auto repair shop. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast.

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R.O. Writer

APRIL 19, 2024

How Reporting Benefits Multi-Shop Auto Repair Businesses Running a multi-shop auto repair business effectively means maintaining visibility across your entire enterprise.

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Shop Marketing Pros

APRIL 10, 2024

EPISODE: 095 – Creating Loyal Auto Repair Customers At VISION 2024, Kim taught a class on customer loyalty. It was incredibly well received and we’ve decided to bring a conversation here in podcast form where she touches on a critical piece of business: creating loyal customers. Listen in for tips, strategies, and just real-talk!

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Automotive Training Centre

JANUARY 30, 2024

After completing auto repair training, mastering damage analysis is essential for providing accurate estimates and ensuring effective repairs, making you a more reliable and knowledgeable professional. This blog post highlights four essential damage analysis best practices to remember after your auto repair training.

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Business Actualization

MARCH 19, 2024

In today's competitive automotive service industry, auto repair shops constantly seek innovative ways to attract new customers and enhance their online visibility. Call tracking allows auto repair shops to attribute phone inquiries directly to specific ad campaigns, providing clear insights into which ads drive calls and conversions.

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Business Actualization

MARCH 29, 2024

For local businesses like an auto repair shop, several key aspects of these updates could have a direct impact on their online visibility and search rankings: High-Quality, Relevant Content : Google continues to prioritize high-quality, relevant, and authoritative content.

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Solera

JUNE 18, 2024

Identifix Direct-Hit® is the ONLY information source that provides auto repair shops with shortcut procedures from certified ASE Master techs designed to save time diagnosing and repairing vehicles. Our professional ASE certified auto repair technicians add new fixes submitted by our Direct-Hit® users.

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Shop Marketing Pros

FEBRUARY 27, 2024

Canva 101 for Auto Repair Shops Webinar Tuesday | 04/02/24 12:00 PM CST Join our Senior Messaging Strategist, Caroline, for an introduction to using Canva for your auto repair shop! Canva is great to help brand your social media content and ads to help your shop stand out in your community.

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R.O. Writer

JANUARY 26, 2024

What does the year ahead hold for auto repair shops like yours? The post Auto Repair Shop Trends to Prepare for in 2024 appeared first on R.O. We don’t have a crystal ball, but here are a few research-backed trends that the team at R.O.

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Shop Marketing Pros

MARCH 27, 2024

Facebook Marketing For auto repair shops WorldPac STX April 24-28, 2024 Register Now Demystify the challenges of Facebook marketing with proven tips, best practices, and practical strategies to boost engagement and maximize your impact on the platform.

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Auto Repair Shop Auto Repair 130

Solera

MARCH 4, 2024

Auto Repair & Body Shop Merchant Services Statements: What You Need To Know Reviewing your business’s merchant services is crucial for managing costs, staying competitive, ensuring security and compliance, and providing a better customer experience. Peri by Solera is designed to help auto repair shops save money.

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R.O. Writer

NOVEMBER 30, 2023

Or, on the The post How to Increase Auto Repair Shop Customer Satisfaction and Revenue through Text and Email appeared first on R.O. Are you looking for cost-effective ways to increase customer loyalty and return visits? Or maybe you’d like to reduce costly no-shows and ensure customers attend their appointments.

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Solera

FEBRUARY 20, 2024

Successful auto repair shops focus on various aspects to stay competitive and meet the evolving customer needs. Prioritize Environmental and Sustainability Consider eco-friendly practices in your auto repair shop. The post 2024 Auto Repair Shop Must Haves appeared first on Solera.

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Bolt on Technology

JULY 23, 2024

Let's take a look at how using auto repair software can help set customer expectations throughout the entire repair process. The absence of good communication can often lead to customers feeling anxious because they are left out of the loop.

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AutoShopOwner

OCTOBER 23, 2023

While COVID appeared to be a blip on the economic radar for most auto repair shops, the aftermarket repair industry bounced back nicely, despite the issues with part availability and quality. However, I warn shop owners not to get complacent. As vehicles age, they need more attention.

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R.O. Writer

APRIL 9, 2024

Today, digital vehicle inspection solutions facilitate the entire inspection process at many shops, from checklist management The post 6 Ways Cloud-Based DVI Software Benefits Auto Repair Shops appeared first on R.O.

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Auto Repair Shop Auto Repair Software Management 130

Shop Marketing Pros

OCTOBER 27, 2023

We just came through the summer months and most auto repair shops seemed to do pretty well. There are good months in auto repair and bad months. C’mon… everybody knows no one is thinking about auto repair! There are only bad months in auto repair! Does it represent your auto repair shop well?

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Solera

MARCH 25, 2024

Why it is important for auto repair shop owners to provide access to ongoing technician training. In an industry characterized by rapid technological advancements and evolving vehicle complexities, it is important for auto repair shops to ensure that their technicians have up-to-date skills and knowledge.

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AutoVitals

JUNE 27, 2024

Understanding Profit Margins in Your Auto Repair Shop Running a successful auto repair shop is not just about the profitable services you offer at your shop. It’s also about ensuring the financial health of your business. One key indicator of financial health is your profit margin.

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Auto Repair Shop Auto Repair Management 98

AutoVitals

JUNE 18, 2024

To stay competitive in this landscape, auto repair shops must leverage Google Ads. Today, almost every consumer starts their search for services online.

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Auto Repair Shop Auto Repair Management IT 98

RepairPal

JULY 16, 2024

Learn how to start an auto repair business with our step-by-step guide, including requirements, licenses, and profit insights. The post How Do You Start an Auto Repair Business? Your Step-By-Step Guide appeared first on RepairPal Shops Blog: Modern Shop Owner.

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Shop Marketing Pros

JUNE 26, 2024

If you’re looking for a marketing company to work with to market your auto repair shop, you should talk to multiple of the companies on this list and make the decision that you think will be best for your auto repair shop. Most small businesses like an auto repair shop cannot justify hiring a full-time CMO.

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R.O. Writer

NOVEMBER 17, 2023

Are you ready to transform your auto repair shop’s profitability? Writer brings you a power-packed session, in collaboration with The Institute for Automotive Business Excellence, to guide you through The post 5 Key Steps to Accelerate Your Auto Repair Shop Profitability appeared first on R.O.

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Auto Repair Shop Auto Repair Automotive Management 130

R.O. Writer

SEPTEMBER 13, 2023

Whether you are opening a new auto repair business, taking over an existing shop and updating the name, or even considering rebranding your group of auto shops, picking a good The post Tips and Tricks for Naming Your Auto Repair Shop appeared first on R.O.

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Auto Repair Shop Auto Repair 130

Auto Profit Masters

JANUARY 9, 2024

Operating a successful auto repair shop will entail more than just automotive skills. Today, auto repair marketing software is available to help shop owners with many types of administrative and marketing tasks. What Does Auto Repair Marketing Software Do? appeared first on Auto Profit Masters.

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Automotive Training Institute

MARCH 18, 2024

The post How to Train a Second in Command for Your Auto Repair Shop appeared first on ATI. ATI | Learn how to hire and train a second in command while avoiding many of the most common (and costly) mistakes.

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Solera

APRIL 1, 2024

Building trust with auto repair shop customers takes time and consistent effort. Contact us to get a free demo of any of our Identifix auto repair shop solutions! The post How To Build Trust With Auto Repair Shop Customers appeared first on Solera. Take the time to educate customers about their vehicles.

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Automotive Training Institute

JANUARY 11, 2024

By now you may be thinking, “Sounds interesting Coach Twiggs, but how will my shop … more about 7 Benefits of a 4-Day Workweek at Your Auto Repair Shop The post 7 Benefits of a 4-Day Workweek at Your Auto Repair Shop appeared first on Automotive Training Institute (ATI).

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R.O. Writer

MAY 23, 2023

Writer and Elite Worldwide have teamed up to deliver a custom-designed session geared towards auto repair shop owners who want to grow their business and attract new customers! Download The post Marketing Strategies to Grow Your Auto Repair Shop appeared first on R.O.

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Auto Repair Shop Auto Repair Management 130

Shop Marketing Pros

OCTOBER 11, 2023

EPISODE: 069 – Marketing Auto Repair to College Students In this episode of the Auto Repair Marketing Podcast, host Kim Walker discusses the topic of attracting college students as customers for automotive repair shops. Thank you to our friends at RepairPal for this episode. Learn more at RepairPal.com/shops.

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AutoShopOwner

OCTOBER 23, 2023

From my sources, and speaking with shop owner friends and clients, most auto repair shops in the northeast are busy. However, car counts continue to slip as more and more motorists are extending their oil change intervals beyond the recommended interval from their repair shop. How are auto repair shop doing in your area?

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Business Actualization

JUNE 6, 2023

AI is transforming the auto repair business in many ways. Repair shops can use AI to provide accurate and timely information to customers, increasing transparency and trust. AI interactions can be incorporated into auto repair shop marketing strategies.

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Business Actualization

JUNE 6, 2023

AI is transforming the auto repair business in many ways. Repair shops can use AI to provide accurate and timely information to customers, increasing transparency and trust. AI interactions can be incorporated into auto repair shop marketing strategies.

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Automotive Training Centre

JANUARY 26, 2024

As cars become more sophisticated, the traditional role of an auto mechanic is evolving, presenting new challenges and opportunities. Today, we’ll explore how high-tech cars are changing the auto repair industry and offer guidance on how aspiring mechanics like you can prepare for this shift.

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