The Drive’s Best Car Under $40K of 2023 Is the Toyota Prius
DECEMBER 6, 2023
Forty is the new 30. I’m not just talking about the lower bound of middle age—I’m talking about car prices. Where $30,000 was once the magic number for family haulers and affordable fun, that sweet spot sits closer to $40,000 today. It’s no secret that the price of, well, everything, has gone up in the past few years, but luckily, there are still several cars that deliver value, style, and features above and beyond their price tags—and prove that good deals still exist.