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EPISODE: 154 Planning Your Marketing Like a Pro Want a real marketing plan that doesnt live in your head or on a bunch of sticky notes? In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Caroline Legrand and Savannah Garrett to talk all things Plan With the Pros Shop Marketing Pros hands-on, no-fluff marketing workshop designed to help shop owners create a full-year strategy theyll use.
Facebook Marketing for Auto Repair Shops WTI Webinar 8/13 & 8/14/25 5:00 PM - 7:00PM CT Register Now Facebook. Oh, it’s exhausting and it changes all the time. We hear it all the time: “Ican’t keep up and I don’t know how to get people to like, comment, and share” or“Facebook is wasting my time.” It doesn’t have to be that way.
This past December, we were having our 2-day offsite EOS meeting. During that meeting we do an exercise called The One Thing. During this exercise, we all sit in a circle and we go around and tell each other one thing we admire about that person and one thing we wish they would do better. Let me take a moment to go back a couple of months to set the stage for this.
EPISODE: 153 Preparing for July’s Marketing Julys here, and while the calendar might look quiet, your marketing shouldnt be! In this episode of the Auto Repair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown. From summer travel prep and college car check-ins to back-to-school drives and fun offbeat holidays like Chicken Wing Day and Tattoo Day, this episode is packed with creative, low-ef
Shop Marketing Pros to Host Plan With The Pros Marketing Workshop at Historic Thayer Hotel, West Point Published On May 7, 2025 Press Release FOR IMMEDIATE RELEASE Shop Marketing Pros to Host Plan With The Pros Marketing Workshop at Historic Thayer Hotel, West Point HAMMOND, LA April 30, 2025 Shop Marketing Pros is excited to announce the return of its highly anticipated immersive workshop, Plan With The Pros , taking place October 27-30, 2025, at the historic Thayer Hotel on the campus of the
Its one thing to talk about marketing for auto repair shops. Its another to actually do it and see the results. Thats why we sat down with two shop owners who are in the thick of it. These guys are showing up, doing the work, and growing like crazy. This isn’t a theory. Its straight from real shop owners who have partnered with a team that understands how auto shop marketing really works.
EPISODE: 152 Marketing To Hire So, you didnt go to school for HR, and lets be honest, hiring probably wasnt what you dreamed about when you opened your shop. But here you are, needing to fill those bays and build a solid team. In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Lisa Coyle of Promotive to break down what it takes to hire in todays world, and spoiler alert: its all about marketing.
Creating Connections at the Counter: The Heart of Customer Experience Webinar Tuesday | 7/29/2025 12:00 PM CT People dont just come back to your shop because of good work. They come back because of how they felt while they were there. Your service advisor is who sets the tone for that! In this Tuesday Teaching, well walk through the small changes and simple habits that create big resultsbetter communication, stronger trust, and a front counter that leaves customers raving.
When it comes to marketing your auto repair shop, having the right tools can make all the difference. Whether its managing your social media , optimizing your website , or running Google Ads for auto repair shops, using the right technology can save you time, improve results, and elevate your shops reputation. But heres the good news: you dont need to be a marketing pro to get started.
EPISODE: 151 Marketing When You Are Not a Marketer You didnt go to school for marketing, but here you are, running a shop and needing to fill those bays! In this episode of the Auto Repair Marketing Podcast, Kim Walker gets real about what it is like to jump headfirst into marketing when you are not a trained marketer. (Spoiler: it is scary at first, but it is doable.
Building a Shop Your Customers Cant Stop Talking About Webinar Tuesday | 5/27/2025 12:00 PM CST Most shops do great workbut they all start to blur together. If you want customers to remember your shop, you’ve got to give them something worth talking about. This Tuesday Teaching breaks down how to turn everyday customer service into something unforgettable.
The Business Tool You Didn't Know You Needed Webinar Tuesday | 8/26/2025 12:00 PM CT You didnt open your shop to spend your days putting out fires and chasing your tailbut here you are. If youre feeling like your shop is running you instead of the other way around, its time to get serious about structure. This weeks Tuesday Teaching is all about EOSEntrepreneurial Operating Systemand why its the secret weapon more shop owners need to be using.
Stop Losing Money on the Phone: Mastering Ad Calls & Phone Etiquette Webinar Tuesday | 11/25/2025 12:00 PM CT Youre spending good money on marketingbut if your front desk fumbles the phone call, its all wasted. Your ads calls should turn into new customers, but dont because of rushed greetings, bad attitudes, or just not knowing what to say. This Tuesday Teaching is all about fixing that.
EPISODE: 150 Creating a Shared Vision for Your Organization In this episode, were diving into the powerful concept of creating a shared vision and how a lack of clarity could be holding your shop back from real growth. Ill walk you through what I learned in a deep dive after my own leadership team challenged me to cast a vision that reaches every level of our company.
Lets be real. Giving back to your community feels good. Whether its sponsoring a local sports team, supporting a food bank, or funding a scholarship, community involvement for auto repair shops is a powerful way to make an impact and build relationships. But heres the challenge: How do you promote your auto repair shops community engagement without coming off as self-serving?
EPISODE: 149 Preparing for Junes Marketing Summers heating up and so should your marketing! In this episode of the Auto Repair Marketing Podcast, hosts Brian Walker and Caroline Legrand get real about what actually works for shop owners when it comes to June marketing. From summer travel prep and cooling system services to creative promotions for Tire Safety Month and celebrating your hardworking team during Automotive Service Professionals Week, this episode is your go-to guide for planning ah
ROI Roadmap: Understanding & Improving Your Marketing Metrics WTI Conference 6/16 & 6/17/2025 8-10 PM CT Register Now Youre marketing for your shop, but youre not sure how to tell if your strategies are working or not. You want to understand what to measure, how to measure it, and what to do if your metrics arent what they should be. In this course, youll learn: The top KPIs for digital ads, social media, and SEO What your metrics should look like What to do if your metrics are not where
Coupons. Just mentioning the word in an auto repair shop owners group is enough to start a heated debate. Some shop owners swear by them, saying they keep bays full and bring in new customers. Others think they cheapen the brand and attract nothing but price shoppers who disappear the moment they find a better deal. So, whats the real story? Should your shop use coupons, or are they costing you more than they bring in?
EPISODE: 148 A Genius Move – Playing Games With Your Community Want to create marketing that actually excites your customers and keeps them coming back for more? In this episode, host Brian Walker and co-host Kim Walker sit down with Robert Morton from Panhandle Eurotech to uncover how a simple treasure hunt turned into a marketing powerhouse, boosting website traffic, improving SEO rankings, and creating a stronger connection with their community.
Lights, Camera, Action! Our Complete Guide to Shop Photography Webinar Tuesday | 4/29/2025 12:00 PM CT Your photos are the first impression of your shopare they doing you any favors or are you catfishing your customers with stock images? If it’s the latter, it’s time for a serious upgrade. This Tuesday Teaching will walk you through simple, effective ways to capture photos of your repair shop for marketing that builds trust and makes your shop look great!
EPISODE: 147 We’re Gonna Beat This Horse To Death Marketing isnt just an expense, its the key to growth. In this episode, host Brian Walker talks with Chris Cotton live from Vision about how strategic marketing has fueled massive revenue growth in his newly acquired shop. Chris shares why hes dedicating a significant budget to Google Ads, SEO, and Facebook brand-building and how Local Service Ads (LSAs) are bringing in high-quality leads at a low cost.
EPISODE: 146 You’re Not Spending Enough Money On Marketing with Parker Branch Brian and Parker dive into how strategic marketing investment can drive real growth for auto repair shops. Parker shares how increasing his marketing spend transformed his business, leading to record-breaking profits and industry recognition. They discuss why many shop owners hesitate to spend more on marketing and how cutting back can actually slow growth.
Shop Marketing Pros Introduces Local Services Ads Management for Auto Repair Shops Published On March 27, 2025 Press Release Hammond, LA Shop Marketing Pros (SMP), a leading marketing agency specializing in serving top-tier auto repair shops nationwide, is proud to announce the launch of their newest service: Local Services Ads (LSA) Management. This offering empowers auto repair shops to dominate local search results with unmatched visibility and credibility, helping them connect directly with
What if I told you that your customers journey with your shop starts long before a customer walks through your door? Long before they think about booking an appointment, potential customers are already forming opinions about your shop based on what they see online in your auto repair marketing, what they hear over the phone, and notice from the parking lot.
EPISODE: 145 Google’s Local Service Ads – Everything You Need To Know Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition.
EPISODE: 144 Taking An Active Role In Your Shops Marketing w/ Doug DeLucca Marketing isnt just about spending money; its about strategy, creativity, and knowing what actually works. Thats exactly what Brian and Kim Walker unpack in this conversation with Doug DeLuca, owner of Boca AutoFix, who built a thriving auto repair shop without ever working as a technician before opening his doors.
EPISODE: 143 Preparing for May’s Marketing Want to make your shops marketing stand out this May? Join Brian Walker and Caroline LeGrand as they break down creative ways to engage your audience, plan your content, and connect with your community. In this episode, theyll share creative campaign ideas, fun social media prompts, and practical ways to highlight your team, engage customers, and boost brand awareness.
Finding & Creating Social Media Content to Help Your Customers Know, Like, and Trust You FLACA Accelerate Conference 05/16 & 05/17/2025 Register Now There is no shortage of content to share from an auto repair shop when it comes to helping your customers know you better. Every repair order is an opportunity to teach not only the car owner but your entire customer base about their vehicles and why you are the top-tier shop that should handle them.
Communicating With Confidence Webinar Tuesday | 3/18/2025 12:00 PM CST When it comes to marketing and technology, you can go to bed the smartest and wake up the dumbest. Thankfully, Shop Marketing Pros is staying on top of trends and strategies for you to stay ahead of the competition and keep your auto repair shop standing out. Join us for an exclusive Tuesday Teaching about Google’s Local Services Ads to learn everything you need to know to be a pioneer of the strategy for inexpensive, g
EPISODE: 142 Staying Humble While Promoting Your Community Involvement Getting involved in your community is powerful, but how do you share your efforts without sounding boastful? Theres a fine line between successful and selfish self-promotion, and in this episode, Brian and Kim Walker discuss how to highlight your work with authenticity and gratitude, not ego.
EPISODE: 141 Managing Time & Tasks When You’re Overwhelmed Sometimes life just doesnt slow down, does it? Between running a business, managing a team, and balancing everything else, its easy to feel like youre drowning in tasks. If that sounds familiar, youre not alone. Hi, Im Kim Walker, and today Im sharing my personal journey through a season of overwhelmand how Im finding my way back to productivity and peace.
EPISODE: 140 Your Body Is Your Business Card Join host Brian Walker as he welcomes Mauro Stara to explore the transformative connection between your health and business success. In this episode, Mauro shares his expertise on why your body is your ultimate business card and how optimizing your well-being can take your professional performance to the next level.
The New Google Strategy Your Competition Isn't Using Yet Webinar Tuesday | 2/25/2025 12:00 PM CST When it comes to marketing and technology, you can go to bed the smartest and wake up the dumbest. Thankfully, Shop Marketing Pros is staying on top of trends and strategies for you to stay ahead of the competition and keep your auto repair shop standing out.
EPISODE: 139 Marketing Tools and Tech Ideas for Auto Repair Shops Marketing your auto repair shop can be overwhelming, but with the right tools, it doesnt have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable. Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engage
What if your customer experience was so good that theyd never think of going to another shop again? Thats the power of concierge auto repairan elevated service model designed to create unforgettable experiences. And heres the thing: you dont have to overhaul everything overnight. If youve ever wanted to attract higher-end clients and transform your reputation, branding your shop as a concierge service could be the game-changer youve been looking for.
EPISODE: 138 Preparing for Aprils Marketing Dive into actionable marketing strategies for April with hosts Brian Walker and Caroline Legrand in this episode of the “Marketing by the Months” series. From leveraging Spring Car Care Month to hosting car care clinics, youll uncover creative ways to educate customers, build trust, and grow your auto repair shop.
Precision Marketing: Targeting and Engaging Your Niche Customers VISION Hi-Tech Training & Expo 03/06 - 03/09 Register Now You didnt open a specialty shop because you wanted to be like everyone else. Yet your marketing gets lost in a sea of the same old thing. Your shop is different. Your clients are different. The cars you work on are different.
Driving Success Event Planning for Auto Repair Shop Marketing VISION Hi-Tech Training & Expo 03/06 - 03/09 Register Now Connecting with the community on a personal level was one of the strategies Shop Marketing Pros co-owner Kim implemented into their marketing strategy. One of the most effective tactics was hosting events at their shops. In this class, you will learn some must-do events for your shop, how to plan, execute, and succeed at events for your shop.
Attracting new customers is key to growing any auto repair shop, and Googles Local Service Ads (LSAs) are now making it easierwith a catch. The latest verification process from Google goes beyond simple advertising; its about building trust with your customers and earning Googles seal of approval. Heres what you need to know to stay ahead. Unlock Local Success: How Local Service Ads Help You Reach Nearby Customers Googles Local Service Ads (LSAs) are tailored to help auto repair shops connect wi
EPISODE: 137 Making Great First Impressions Are your customers getting the right first impression of your shop? In this episode, Brian and Kim Walker explore how to make every touchpoint count, from your website and Google Business Profile to your waiting area and phone calls. With personal stories and practical tips, theyll guide you through the customer journey, sharing ways to improve everything from cleanliness to communication.
Attracting new customers is key to growing any auto repair shop, and Googles Local Service Ads (LSAs) are now making it easierwith a catch. The latest verification process from Google goes beyond simple advertising; its about building trust with your customers and earning Googles seal of approval. Heres what you need to know to stay ahead. Unlock Local Success: How Local Service Ads Help You Reach Nearby Customers Googles Local Service Ads (LSAs) are tailored to help auto repair shops connect wi
EPISODE: 136 Preparing for Marchs Marketing Ready to plan ahead and make your March marketing a success? Join Brian Walker and Caroline Legrand as they share creative, actionable ideas to help your auto repair shop stand out this spring. With Womens History Month, spring maintenance season, and pre-trip inspections for spring break on the horizon, this episode is packed with strategies to prepare your shop for a busy March.
EPISODE: 135 Podcast Hosts Don’t Have It All Figured Out Podcasting isnt about having all the answersits about sharing the journey. In this episode, we tackle the hard truth: Podcast hosts dont have it all figured out. From the insecurities of giving advice to the challenges of staying authentic, we explore what it really means to put yourself out there as a host.
Don't Drop The Ball on 2025 Marketing Webinar Tuesday | 1/28/2025 12:00 PM CST The ball may have dropped in Times’ Square, but that doesn’t mean you’ve completely dropped the ball on getting an annual marketing plan together for your auto repair shop. Join us in the Auto Repair Marketing Mastermind as we talk to Lauralee Schmidt and Savannah Garrett of Schmidt’s Auto Care to hear about how they manage a realistic marketing plan for their shop and leave with key takeaways
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