The psychology behind auto service communication
Auto Service World
MAY 8, 2025
In the world of automotive repair, knowing how to talk to customers can be just as important as knowing how to fix their cars. When you can understand the various personality traits of the consumer, you can better work with clients and effectively communicate with them, said Emily Chung, a former auto repair shop owner. At the Tirecraft 2025 Conference in Blue Mountain, Ontario, she explained to the audience how knowing and understanding consumer behaviour can transform how automotive profession
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