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The importance of embracing social media and tips from those who are succeeding The post <span style=color:#ff0000>From the Magazine:</span> Social media and the aftermarket appeared first on Auto Service World.
Three out of the five family members work at the shop, plus their daughter, who helps with social media on the side of her regular career. This article originally appeared in the December 2024 issue of CARS magazine. .” Family The family-oriented nature of the business extends to the Maidens own family members.
He has been advising the North American automotive industry for over a decade and is a frequent conference speaker and media commentator. He is based out of Toronto.
To keep costs down, look into opportunities to advertise your business without spending much money: Partner with another local business to promote each other on social media, donate gift certificates to be auctioned off at community events, or sponsor a kids sports team. Erin Vaughan is the owner of Kinetic Auto Service in Regina.
Tune into the Enhanced Media portion of the November issue of Jobber News to hear more from Shannon Black, manager of Motorcade’s St. This is more insight from Black that we couldn’t fit into the pages of the magazine. Catharines, Ont., branch and winner of the 2024 Jobber of the Year Award.
Welcome to another Enhanced Media segment. They’re the winners of the 2024 Shop of the Year Award, sponsored by Milwaukee Tool, and shared plenty of insights in the December 20024 issue of CARS magazine about their journey, what’s important to them and why they’ve been successful in the aftermarket.
You can read the interview in the March … The post <span style=color:#ff0000>Enhanced Media:</span> AIA Canada Incoming Chair, Ryan Bruno, Jobber News, March 2024 appeared first on Auto Service World. His one-year term will officially begin in April following the association’s AGM.
He has been advising the North American automotive industry for over a decade and is a frequent conference speaker and media commentator. This article originally appeared in the September issue of CARS magazine The post <span style="color:#ff0000">From the Magazine:</span> Does aftermarket e-commerce matter in Canada?
In todays fast-paced digital world, marketing and social media are constantly evolving, making it essential for your dealership to get ahead of the latest trends and strategies to stay competitive. Social media is always shifting, and whats trending one week may quickly fade the next.
CARS magazine reached out to leaders in the automotive repair and service sector of the automotive aftermarket to ask them about their thoughts about the industry over the next 12 months. How will the economy impact customer behaviour in 2025 compared to 2024?
“ATI brings together the industry’s most influential decision-makers from across the automotive ecosystem, including dealers, OEMs, entrepreneurs and media,” said April Rain, chief magic officer of Digital Rain and ATI event manager. ATI thanks our media partners, Automotive Ventures and AutoSuccess magazine.
by Joe Marconi: Quiet Quitting: New Phrase, Old Problem - Featured in Ratchet and Wrench Magazine Some people go to work each day with great enthusiasm and believe they can change the world. Employees today will disengage if they don’t feel valued. But then, others anticipate each workday with feelings of despair. Today, it's a lot different.
Babcox Media Inc. In his new role, Pecka will oversee the development and execution of strategic media partnerships and sponsorships, as well as enhance media activations across the company’s diverse media channels.
By leveraging data from previous purchases, online interactions and even social media, car dealerships not only increase operational efficiency but also create a highly personalized buying experience. In fact, it is the next horizon that simply cannot be ignored. But it does not stop there.
This is way before social media. Those Volvo owners, back a long time ago, were dedicated to the product and they love their Volvos. And they’d get a million miles on, brag about it. It seems like a lot of EV owners are that same kind of people, just many generations later. SE: The cars themselves can be pretty neat.
Fans can follow race results and updates through Yokohamas dedicated motorsports website and social media channels. The post Yokohama’s 2025 Motorsports Plan will Focus on ADVAN, GEOLANDAR Tires appeared first on Tire Review Magazine.
This includes social media posts, CRM texts, and other marketing materials. On social media, they showcase their expertise with before-and-after videos of full truck repair kits, or ReKits, and behind-the-scenes employee profiles, giving customers a deeper connection to the team behind the service.
Indeed, that was the message from many automakers during Media Day on February 13, the day before doors officially opened to the public. Halls of the north and south buildings of the Metro Toronto Convention Centre are filled with vehicles of various power types. Other automakers are making PHEVs a focus of their exhibits.
Recently one of my Facebook groups was up in arms over a major announcement from Car and Driver magazine. It’s a private page for the community of automotive media professionals – writers, photographers, PR staff, and others in the business. The car magazine still has a lot of life left in it, as far as I can tell.
As the DRIVE EXPO 2023 Official Media Sponsor, Babcox Media created daily emails sent to all attendees and shop owners across North America. Each email included customized and informative content all about DRIVE EXPO held at the Westgate Casino & Hotel in Las Vegas, Nevada.
Event will be held September 14th through the 17th in Las Vegas DRIVE is delighted to announce that Babcox Media has been chosen as the Official Media Sponsor for the upcoming DRIVE EXPO, set to take place from September 14-17 at the beautiful Westgate Hotel & Casino in Las Vegas, Nevada.
Nokian Tyres revealed that the Pacific Northwest has the worst roads in America, following a social media-driven competition. Nokian Tyres promoted the campaign through social media, brand ambassadors, and its business partners. Seattles Freeze-Thaw Cycles Create Pothole Problems USA Today ranked Seattle No.
Use social media platforms to reach a broader audience. Also, consider advertising in local newspapers and automotive magazines or sponsoring local community events. Effective Marketing Strategies to Promote Yourself After Automotive Training In today’s digital age, an online presence is more crucial than ever.
Joe Keene, automotive content video producer at Babcox Media, speaks with Hunter Engineering service rep Rick Marzen on custom 4×4 wheels that most shops pass on because they don’t fit on a standard balancer — but they do on the Hunter HD Elite Wheel Balancer! This video is sponsored by Hunter Engineering Co.
Joe Keene, automotive content video producer at Babcox Media, speaks with Hunter Engineering service rep Rick Marzen on custom 4×4 wheels that most shops pass on because they don’t fit on a standard balancer — but they do on the Hunter HD Elite Wheel Balancer! This video is sponsored by Hunter Engineering Co.
The Ohio Tire and Automotive Association (OTAA) will offer free technician training sessions for its members, taking place April 9-11 in Akron, OH at Babcox Media. The post OTAA to host free training for members in Akron, OH appeared first on Tire Review Magazine. To register, visit otaatraining.com.
The Ohio Tire and Automotive Association (OTAA) will offer free technician training sessions for its members, taking place April 9-11 in Akron, OH at Babcox Media. The post OTAA to host free training for members in Akron, OH appeared first on Tire Review Magazine. To register, visit otaatraining.com.
Here in the BendPak Garage Studio at Babcox Media, weve talked a lot about EVs from maintenance to repairs to understanding EV components. The post EV and ICE Brake Systems Are More Alike Than You Think appeared first on Tire Review Magazine. Youve already handled most of these jobs before. This video is sponsored by BendPak.
Retailers also receive Cosmo Tires monthly Partner Pack, which includes fresh content ideas for advertising and social media engagement. The post TGI Unveils Cosmo Kat Kash Retailer Program appeared first on Tire Review Magazine. The company will also launch geo-fencing campaigns to drive more local foot traffic.
The Power of Authentic Social Media Strategy in Dealership Marketing Consider a Ford dealership that recently went viral for their organic social content. Creating an Effective Automotive Social Media Advertising Plan The key is developing a full-funnel strategy that combines your store’s real personality with a strong marketing plan.
Babcox Media is proud to announce the promotion of Mike Maleski and Brandi Gangel to co-presidents, as well as the addition of Sam Littman as director of finance & operations. Together, we’ll deliver forward-thinking media solutions for the markets we serve,” Maleski said. I am excited to step into this role alongside Brandi.
Here in the BendPak Garage Studio at Babcox Media, weve talked a lot about EVs from maintenance to repairs to understanding EV components. The post EV and ICE Brake Systems Are More Alike Than You Think appeared first on Tire Review Magazine. Youve already handled most of these jobs before. This video is sponsored by BendPak.
BKT USA Head of Marketing to Drive Growth and Awareness As BKT USA Head of Marketing , Anette will manage press and media relations. The post BKT USA Names Anette Sklarz Justice as New Head of Marketing appeared first on Tire Review Magazine. She will also oversee trade show participation , and focus on increasing brand awareness.
The magazine evaluated 38 brands to select the top names in four key segments of the automotive market: cars, SUVs, trucks and luxury vehicles, as well as the CPO program that offers consumers the most benefits. The vehicle scores were derived from the U.S.
According to their website, the Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing, and design of traditional and emerging media. Magazine in the Top 10 Websites. Platinum and Gold Winners are listed on the Hermes Creative Awards website.
The company will be highlighted with field signage at each event, including at the Continental Tire ECNL National Selection Game series, receive exposure on the ECNL podcast “Breaking the Line,” and appear in ECNL newsletters and joint social media campaigns.
This feature is part of Auto Remarketing’s upcoming “Beyond the Transaction” edition, which is the May print issue of the magazine. It is available for Cherokee Media Group Premium subscribers now.
Nokian Tyres revealed that the Pacific Northwest has the worst roads in America, following a social media-driven competition. Nokian Tyres promoted the campaign through social media, brand ambassadors, and its business partners. Seattles Freeze-Thaw Cycles Create Pothole Problems USA Today ranked Seattle No.
Doug Kaufman has been with Babcox Media since 1987 serving in a variety of editorial and publishing roles and titles. Formerly editor of Engine Builder magazine, he is currently editorial director of Tomorrow’s Technician and ShopOwner, including Brake & Front End, ImportCar and Underhood Service.
Doug Kaufman has been with Babcox Media since 1987 serving in a variety of editorial and publishing roles and titles. Formerly editor of Engine Builder magazine, he is currently editorial director of Tomorrow’s Technician and ShopOwner, including Brake & Front End, ImportCar and Underhood Service.
Listen to his conversation with Cherokee Media Group senior editor Joe Overby in the window below. Smoke and his fellow honorees will be recognized in the April edition of the Auto Fin Journal publication and at the Auto Intel Summit , which is April 8-10 at the Embassy Suites in Cary, N.C.
They will create exclusive social media content , star in Atturos marketing campaigns , and wear Atturo-branded fight gear during training, in the ring, and at pre- and post-fight appearances. The post Atturo Announces MMA Champion Brand Ambassadors for PFL World Tournament appeared first on Tire Review Magazine.
They will create exclusive social media content , star in Atturos marketing campaigns , and wear Atturo-branded fight gear during training, in the ring, and at pre- and post-fight appearances. The post Atturo Announces MMA Champion Brand Ambassadors for PFL World Tournament appeared first on Tire Review Magazine.
The PFL and Atturo Tires will also collaborate on original content for digital and social media channels. ” The post Atturo Tires Becomes Official Tire Sponsor of the Professional Fighters League appeared first on Tire Review Magazine.
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