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In the world of automotiverepair, knowing how to talk to customers can be just as important as knowing how to fix their cars. When you can understand the various personality traits of the consumer, you can better work with clients and effectively communicate with them, said Emily Chung, a former autorepairshop owner.
Here, Matt opens up about the early struggles, the turning points and the mindset shifts that helped shape Tech Hedz into the shop it is today. A Leap of Faith at 27 Matt Pierce of Tech Hedz Matt didnt follow the traditional path into the automotiverepair world. This put a strain on my marriage at times.
EPISODE: 146 You’re Not Spending Enough Money On Marketing with Parker Branch Brian and Parker dive into how strategic marketing investment can drive real growth for autorepairshops. They discuss why many shop owners hesitate to spend more on marketing and how cutting back can actually slow growth.
By Joe Marconi, an Elite Worldwide Blog - My roots in the automotive industry go back to the 1970s working in a small 2-bay autorepairshop. That meant that I was expected to repair or service nearly anything that rolled into my work bay. Isn’t It Time We Rethink What a Master Level Technician Is?
Running a successful autorepairshop requires more than just technical expertise. It demands strong leadership, strategic planning, and operational excellence to thrive in todays competitive automotive industry. Uncertainty About Scaling or Growth Expanding an autorepairshop requires careful planning and execution.
The right autorepairshop marketing strategy can elevate your reputation, drive increased financial success, and ultimately lead to higher customer satisfaction. Why is AutoRepairShop Marketing Important? Effective marketing strategies are the backbone of business growth, including autorepairshops.
Wouldn’t it be nice if software could eliminate the day-to-day management of your vehicle repairshop, while unlocking your shop’s full financial potential? Go Under the Hood of Identifix Shop Manager Identifix has done it again! Like a Driver Assistant, but for autorepairshops. Try a demo today!
In an industry where skilled technicians are increasingly hard to come by, keeping your best staff has become more crucial than ever, said Rick White, president of 180 Biz, during the 2025 Midwest Auto Care Alliance Hi-Tech Training & Expo in Kansas City. That does not make it a safe place for your team, does it? he asked rhetorically.
In today's competitive automotive service industry, autorepairshops constantly seek innovative ways to attract new customers and enhance their online visibility. While Google Ads has been a predominant choice for many, Bing Ads has emerged as a powerful and complementary platform to expand your marketing efforts.
That makes them question your autoshop quality control measures. Why Quality Control Matters for AutoRepairShops By taking care of the details on every repair order, you set a higher standard that will pay off for your autorepairshop. And it could cost you their business.
Some in Congress like to invoke independent autorepairshops to appear on the side of the little guy. They now have an opportunity to support legislation that addresses their data concerns as well as important safety issues for independent repairshops and consumers alike.
So if you know a shop that has stood out in the last year and is going above and beyond for its customers, click here or fill out the form below to nominate them for the award, sponsored by Milwaukee Tool. The annual award is presented by CARS to recognize the best automotiverepair and service shop in the country over the last year.
Transparency is crucial in marketing, as it is in the autorepair industry. With over 24 years of experience in digital marketing for autorepairshops and over 30 years of automotive business experience, our perspective is unmatched in our space.
Whether you’re just starting or looking to fine-tune your skills, several apps are designed to help you study more efficiently, practice more effectively, and become more knowledgeable in automotiverepair. In this post, we’ll explore three of the most useful apps for students in auto mechanic training.
CARS magazine reached out to leaders in the automotiverepair and service sector of the automotive aftermarket to ask them about their thoughts about the industry over the next 12 months. What role is technology playing in repairshops these days and how can shops use it effectively?
Why it is important for autorepairshop owners to provide access to ongoing technician training. In an industry characterized by rapid technological advancements and evolving vehicle complexities, it is important for autorepairshops to ensure that their technicians have up-to-date skills and knowledge.
Pete McNeil, shop owner, and Sorensen developed an award-winning apprenticeship program that was already approved by the Department of Labor and the state of Utah before NAPA even learned about it. Now, all NAPA auto care centers have access to the NAPA Auto Care Apprentice program. Nominate A Mentor Now!
Retail AutomotiveRepair Facilities Retail automotiverepair facilities, commonly known as independent repairshops, offer a different work environment compared to dealerships. After completing auto mechanic training, commercial autorepairshop professions are highly sought after.
The common MIG (Metal Inert Gas) welding is often favored for its speed and adaptability to various materials, making it particularly suitable for automotiverepairs. Moreover, from the perspective of autorepairshops and employers, hiring a mechanic who can also weld is akin to acquiring a two-in-one asset.
Pete McNeil, shop owner, and Sorensen developed an award-winning apprenticeship program that was already approved by the Department of Labor and the state of Utah before NAPA even learned about it. Now, all NAPA auto care centers have access to the NAPA Auto Care Apprentice program. Nominate A Mentor Now!
In today's competitive automotive service industry, autorepairshops constantly seek innovative ways to attract new customers and enhance their online visibility. While Google Ads has been a predominant choice for many, Bing Ads has emerged as a powerful and complementary platform to expand your marketing efforts.
If auto mechanics are the lifeblood of the automotiverepair industry, service advisors are its beating heart. In addition to acting as the bridge between customers and the service team at autorepairshops, service advisors are responsible for many other tasks that, quite literally, can make or break the business.
On March 28th, these bright third-grade young ladies, who are students at Butler Elementary, embarked on a journey into the world of automotiverepair and innovation. Girls Scouts Field Trip to Girls Auto Clinic The excitement was palpable as the girls stepped into our repair center. The girls loved this part the most!
Let's face it, when you're an autorepairshop owner, your reputation is everything. Think about it — you're asking customers to hand over the keys to one of their most valuable possessions and trust you with getting their vehicle back into tip-top shape.
Exploring the Role of a Shop Manager One of the most exciting career paths for our auto mechanic training program graduates is stepping into a shop manager role. As a shop manager, you’ll oversee the day-to-day operations of an automotiverepairshop, ensuring that everything runs smoothly and efficiently.
Visit a car AC repairshop in Sacramento or call a mobile mechanic for hassle-free service. Minor automotiverepair and maintenance: Look for loose electrical connections or blown fuses and replace them if necessary. How Much Does AC Repair Cost & How Long Does It Take?
You’ve completed your service advisor training and are ready to embark on a rewarding career in the automotive industry. While service advisor training equips you for specific roles within the automotive industry, its transferable skills can lead you down unexpected paths.
This collaboration brings significant benefits to consumers, insurance carriers and autorepairshops alike by enhancing the way policyholders care for their vehicles. This partnership strengthens our mission to bring transparency and reliability to the automotiverepair industry.”
Often the accounts payable subledger is part of the AutoRepairShop Software system and is sometimes referred to as the ‘Vendor Invoicing System’. Operational Systems – For an AutoRepairShop – the operational system is often referred to as ‘AutoRepairShop Software’.
Mead Whippo, Community Vibes Garage, Oxnard, CA Mead Whippo, founder of Community Vibes Garage, and president of Bender’s Automotive, Thousand Oaks, CA, puts his passion for the next generation into action. Nominate your shop owner for this award to recognize their commitment to training the next generation of technicians.
In order to be efficient in managing vehicles through the repair process – focus must be maintained on parts and each related status must be visible to shop personnel. The AutoRepairShop Software must automatically allow for visibility of the repair order status as it relates to parts.
Mobile mechanic software provides automotiverepair technicians with an innovative approach to traditional diagnostic and repair processes. This software effectively shortens the distance between three critical points: autorepair technicians, customer vehicles, and the information necessary to fast-track diagnoses and repairs.
From strategic planning to streamlined operations, get ready to shift gears and drive your autorepairshop to unparalleled success. Automotive business coaching specializes in helping entrepreneurs and business owners optimize their operations, maximize their potential, and achieve their goals. Let’s dive in!
Watch a 6 min demo video Schedule a discovery call menu A Complete List of Podcasts for the Automotive Independent Aftermarket I think back to 2002 when I opened my first autorepairshop. In this article, I’m listing out every serious podcast I know of that’s related to the automotive independent aftermarket.
The current economic environment presents significant challenges for the automotiverepair industry. Autorepairshop owners must be very diligent in managing their way through this. The post Government Policy and its Impact on the AutomotiveRepair Industry appeared first on FastTrak.
Mead Whippo, Community Vibes Garage, Oxnard, CA Mead Whippo, founder of Community Vibes Garage, and president of Bender’s Automotive, Thousand Oaks, CA, puts his passion for the next generation into action. Nominate your shop owner for this award to recognize their commitment to training the next generation of technicians.
This week’s blog is all about Search Engine Optimization (SEO) and, while there is a plethora of information on the subject, we will focus exclusively on the top 5 SEO tips for autorepairshops. So, if you’re feeling overwhelmed or just not sure where to start in making sure your shop’s SEO is tip-top, this is for you!
At the time there are several significant factors that present challenges to the automotiverepair industry. Government policy, inflationary pressures and the United Auto Workers Union Strike together create a difficult environment for autorepairshops: Government Policy – This writing is not intended to be political.
Without a mechanic labor time guide, determining how much you’ll charge for individual automotiverepairs can feel like a guessing game. Yet much more goes into determining labor time for various repair jobs than just experience. Yet much more goes into determining labor time for various repair jobs than just experience.
The AutoRepairShop Software being used should prompt the service advisor to do this. Explain the Inspection Process – It’s always better to make it clear that there may be additional repairs required so the customer is not shocked when they find out about them.
Everyone who attended walked away with some great ideas to help their automotive business. We’re focusing on why you should be using it, how you should use it, and when you should use it for your automotiverepairshop. Yes, especially when it comes to marketing your autorepairshop!
Customer reviews are an extremely important factor in automotiverepair business success. They should be considered an integral part of any serious marketing effort in automotiverepair. Encourage Customers to Post Reviews – The more positive reviews your shop has the better.
EPISODE: 113 – Marketing Lingo & Misconceptions Are you an autorepairshop owner looking to demystify the world of marketing jargon and take your business to the next level? Understanding Bounce Rate (00:21:41) Definition of bounce rate and its implications for website performance in the autorepair industry.
Founded in 1978 as British American Auto Care by England native Brian England, the autorepairshop quickly established its reputation for quality autorepair backed by 5-Star customer service. Impressed with what they heard, the couple moved to the United States in 1972.
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