Remove Automotive Marketing Remove Car Remove IT
article thumbnail

Why there’s a growing need to be more digital

Auto Service World

The automotive industry is undergoing a significant transformation as digital technologies reshape the way vehicles are bought and sold and dealers need to keep pace or lose relevancy. The transition to online car buying has fundamentally altered consumer expectations, observed Madhuchhanda Palit, automotive analyst at GlobalData.

article thumbnail

How sustainability efforts can reshape market dynamics

Auto Service World

Ford incorporates recycled plastic water bottles into the seat cushions of its cars, while Jaguar uses fabric crafted from nylon waste sourced from ocean debris. The growing emphasis on recycled materials is expected to have broad implications for the automotive market.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

EV momentum cools but growth still there

Auto Service World

Todd Campau, associate director of the aftermarket at S&P Global Mobility, addressed shifting trends in electric vehicle (EV) sales and the evolving dynamics of the green automotive market during a presentation at AAPEX 2024. And I expect that to continue to a similar pace as what we see with the general market, Campau said.

article thumbnail

From the Magazine: Under Pressure

Auto Service World

He noted that the aftermarket has a bigger impact on the average consumer than the new vehicle market — and most people aren’t even in the market for new vehicles as they can’t afford them. The 2025 CARS Annual Jobber Survey reflects this tension. And then there’s the issue of pricing. But pricing wasn’t the only concern.

article thumbnail

Team Velocity’s Automotive Leadership Roundtable Tackles Industry Challenges

AutoSuccess

As the automotive industry faces a rapidly changing landscape in 2025, Team Velocity invites industry leaders, innovators and decision-makers to its highly anticipated Automotive Leadership Roundtable (ALR). I’m excited for the insights our panelists will share and the conversations this event will spark.”

article thumbnail

Autotrader Uncovers Auto Dealer Marketing ROI Gaps

AutoSuccess

The data appears in the white paper “From Click to Car Sale.” ” Clarivoy analyzed 875,000 automotive sales and found only 8% traceable in dealer CRM systems. This gap directly impacts auto dealer marketing ROI for most dealerships. Car shoppers today follow complex, multi-step journeys before buying.

article thumbnail

Over-the-TOP Hyper-Targeted Marketing for Automotive Sales and Service

AutoSuccess

The automotive industry faces unique challenges in the digital age, where the car-buying process has significantly evolved. Over-the-TOP (OTT) Hyper-Targeted marketing offers a compelling solution, enabling dealerships to engage potential buyers effectively by leveraging streaming media.