Automotive Marketing Car Consulting 
Auto Service World
JULY 3, 2025
He noted that the aftermarket has a bigger impact on the average consumer than the new vehicle market — and most people aren’t even in the market for new vehicles as they can’t afford them. The 2025 CARS Annual Jobber Survey reflects this tension. And then there’s the issue of pricing.
Auto Remarketing
MARCH 18, 2024
As the world gradually emerges from the shadows of COVID-19, a significant shift in the car retail landscape is becoming increasingly apparent, particularly in the electric vehicle sector. The pandemic has accelerated changes in consumer behavior and expectations, leading to a notable shortage in the new- and used-car day’s supply.
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AutoSuccess
FEBRUARY 3, 2025
Furthermore, Cox Automotive will award a $10,000 scholarship to Brooke Englehardt, a junior at Northwood University, home to the nation’s leading automotive marketing and management program. Before her role at DP Fox, Maher built a strong financial foundation at Deloitte & Touche LLP as an audit manager and consultant.
AutoSuccess
FEBRUARY 13, 2024
The Stakeholder – Marketer Disconnect If you’re reading this, you’ve likely been in the business for years, probably decades. You know the business, and you’ve seen your share of good and bad solutions to help you attract customers and sell cars.
AutoSuccess
APRIL 14, 2025
That just might be the best way Ive heard to describe what weve seen in the market recently and what is to come. With the new 25% tariffs on imported vehicles now in place, were seeing some fast-moving changes in new-car sales as well as the used-vehicle market. automotive market is no stranger to transformation.
AutoSuccess
AUGUST 20, 2024
In December, I wrote about how to make wise cuts to your marketing as the market retracted, and that was the right move then. Now, car sales have surpassed pre-COVID levels, and marketing budgets are surging as many dealers have realized the bottom is already behind us. Forecasts are pointing to a rapid climb into 2025.
Shop Marketing Pros
NOVEMBER 1, 2023
We’ve done research, looked back at our own marketing metrics, trends, brainstormed ideas, and are developing our strategies and campaigns to reach our goals for next year. Stop fixing cars, stop service advising, hire a bookkeeper and hire a marketing agency. Those cars broke down a lot! Most, for the good.
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