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How To Brand Your Auto Repair Shop as a Concierge Repair Shop

Shop Marketing Pros

You handle the details so they can focus on their lives, knowing their vehicle is in expert hands. Does this sound right for your shop? The first step to branding your shop this way is simple: highlight how well you take care of your clients, and dont stop. Your website is a key part of your auto repair shop marketing strategy.

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Should You Use Coupons in Your Auto Repair Marketing Strategy?

Shop Marketing Pros

Just mentioning the word in an auto repair shop owners group is enough to start a heated debate. Some shop owners swear by them, saying they keep bays full and bring in new customers. Should your shop use coupons, or are they costing you more than they bring in? So, whats the real story?

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Isn’t It Time We Rethink What a Master Level Technician Is?

AutoShopOwner

By Joe Marconi, an Elite Worldwide Blog - My roots in the automotive industry go back to the 1970s working in a small 2-bay auto repair shop. That meant that I was expected to repair or service nearly anything that rolled into my work bay. As a young technician, my goal was to attain the status of master-level.

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Mastering Personalized Communication in Your Auto Shop

AutoFix

The auto repair industry is more complex than ever, and customers expect more than just quality repairsthey want an exceptional customer experience. They research online, read reviews, and expect clear communication from service advisors. Five Strategies to Improve Personalized Communication in Your Auto Shop 1.

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Auto Shop Finances in 2025: Smart Ways to Thrive as Repair Costs Rise

AutoFix

As we move deeper into 2025, auto repair shop owners across the country are confronting a new reality: the cost of doing business is rising fast. Understanding how to adjust your business finances in 2025 as auto repair costs rise isnt just about survival. Are your service advisors trained to sell value, not price?

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Beyond the Ordinary: Crafting Social Media That Positions Your Auto Shop as Top-Tier

Shop Marketing Pros

Most auto repair shops’ social media is just… there. But your shop? You go above and beyond for your clients, deliver craftsmanship that’s worth every dollar, and provide an experience people don’t expect from an auto shop. Interview your service advisors. Let’s be real.

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Beyond the Ordinary: Crafting Social Media That Positions Your Auto Shop as Top-Tier

Shop Marketing Pros

Most auto repair shops’ social media is just… there. But your shop? You go above and beyond for your clients, deliver craftsmanship that’s worth every dollar, and provide an experience people don’t expect from an auto shop. Interview your service advisors. Let’s be real.

Media 130