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EPISODE: 131 Branding Your Shop As A Concierge AutoRepairShop Standing out in the autorepair industry takes more than just great serviceits about creating an experience that keeps clients coming back. Keep your shop top of mind on the mobile device they love.
EPISODE: 139 Marketing Tools and Tech Ideas for AutoRepairShops Marketing your autorepairshop can be overwhelming, but with the right tools, it doesnt have to be. Marketing Tools Overview (00:01:22) Brian discusses the importance of using effective marketing tools for autorepairshops.
Attracting new customers is key to growing any autorepairshop, and Googles Local Service Ads (LSAs) are now making it easierwith a catch. By focusing on proximity, trust, and convenience, LSAs ensure your shop gets noticed by the right people. Heres what you need to know to stay ahead.
Calculating ROAS Calculating ROAS is straightforward: ROAS = Revenue from Ad Campaign / Cost of Ad Campaign For instance, if your autorepairshop spends $1,000 on Google Ads and generates $4,000 in service revenue directly from these ads, your ROAS is 400%. Sales Team Engagement : Your sales team plays a crucial role.
From leveraging Spring Car Care Month to hosting car care clinics, youll uncover creative ways to educate customers, build trust, and grow your autorepairshop.
EPISODE: 086 – Naming Your AutoRepairShop Our first autorepairshop was named “Behind the Star”. In this episode, we share some things you’ll want to think about when naming an autorepairshop. Thank you to RepairPal for sponsoring The AutoRepair Marketing Podcast.
EPISODE: 146 You’re Not Spending Enough Money On Marketing with Parker Branch Brian and Parker dive into how strategic marketing investment can drive real growth for autorepairshops. They discuss why many shop owners hesitate to spend more on marketing and how cutting back can actually slow growth.
EPISODE: 145 Google’s Local Service Ads – Everything You Need To Know Brian and Hallie break down Google Local Services Ads (LSA) and how autorepairshops are using them to bring in more leads at lower costs. With LSA now open to autorepairshops nationwide, early adopters have a clear advantage.
Efficient appointment scheduling will increase customer satisfaction and new customers and save you and your shop team valuable time. As more and more business goes online, customers expect convenience and ease when booking appointments.
Running your autorepairshop keeps you busy. Booking appointments, scheduling workers, ordering parts, paying bills, and collecting on invoices are just some of the many tasks that fill your day. Here are five ways autorepair software can help save time and money.
In this episode of the AutoRepair Marketing Podcast, Kim Walker gets real about what it is like to jump headfirst into marketing when you are not a trained marketer. Spoiler: it is scary at first, but it is doable.) ” to “running the show.”
Successful autorepairshops focus on various aspects to stay competitive and meet the evolving customer needs. Invest In Digital Marketing and Online Booking Invest in a user-friendly website and a strong digital marketing presence. The post 2024 AutoRepairShop Must Haves appeared first on Solera.
Attracting new customers is key to growing any autorepairshop, and Googles Local Service Ads (LSAs) are now making it easierwith a catch. By focusing on proximity, trust, and convenience, LSAs ensure your shop gets noticed by the right people. Heres what you need to know to stay ahead.
While there are many facets to operating a successful autorepair business, one thing that is common to all is that it needs to be profitable. The fact is that too many autorepairshops struggle financially. Most autorepairshops either have an in-house bookkeeper or an accountant to generate these reports.
Sponsorship Mention – RepairPal (00:11:27) Highlighting the benefits of being part of the RepairPal certified network for autorepairshops. Sponsorship Mention – App Fueled (00:12:26) Introduction to App Fueled and how it can enhance customer loyalty for autorepairshops.
What if I told you that your customers journey with your shop starts long before a customer walks through your door? Your website, Google Business Profile, and the shops social media presence all shape that first impression. Does Your AutoRepair Website Convert Customers? Make sure yours sends the right message.
RepairPal is the key that unlocks more business for your repairshop. Learn More at RepairPal.com/shops. Its a CRM designed for autorepairshops with tools like segmentation, reminders, and even a call center. Thank you to our friends at RepairPal for providing you this episode.
Should autorepairshops invest in more technology to increase online scheduling? There is also some merit to the fact that many people would rather not call their autorepairshop, and simply book an appointment from their phone or computer. Are you using online scheduling?
And will it work for an autorepairshop? Thank you to RepairPal for sponsoring The AutoRepair Marketing Podcast. EPISODE: 091 – Understanding Geofencing with Mary Ann Pruitt One of the most misunderstood types of marketing is geofencing. People often don’t know what it is, but they know they want it.
Background of Refer a Car LLC (00:08:06) Jeremy recounts the founding of Refer a Car LLC and its initial mission to connect youth groups with autorepairshops. Community Engagement Through Fundraising (00:09:35) Jeremy discusses the successful fundraising initiative that connected local youth groups with autorepairshops.
Sponsor Promotion: RepairPal (00:08:54) Brian promotes RepairPal and its benefits for autorepairshops seeking new customers. Sponsor Promotion: App Fueled (00:09:55) Introduction of App Fueled and its services for building customer loyalty apps for autorepair businesses.
Why Quality Control Matters for AutoRepairShops By taking care of the details on every repair order, you set a higher standard that will pay off for your autorepairshop. Its systems work for autorepairshops and other businesses in the automotive industry. Book a demo today.
Join Brian Walker and Caroline Legrand as they dive into easy, actionable strategies to help autorepairshops plan their marketing month-by-month. One Liners Day (28:28) Ideas on sharing jokes in the shop to enhance workplace camaraderie.
Closing Remarks and Sponsors (00:12:28) Final thoughts and reminders about the benefits of RepairPal and App Fueled for autorepairshops. World Bicycle Day (00:14:25) Discussing community goodwill by offering bicycle repairs for kids.
RepairPals Certified Network of shops is trusted by millions of customers each month. Learn more at RepairPal.com/shops. Its a CRM designed for autorepairshops with tools like segmentation, reminders, and even a call center. AppFueled makes marketing easy.
EPISODE: 144 Taking An Active Role In Your Shops Marketing w/ Doug DeLucca Marketing isnt just about spending money; its about strategy, creativity, and knowing what actually works. Dougs IT background gave him an edge, helping him master SEO, content marketing, and social media, all while running his shop. Google Local Service Ads
This isnt just vacation talk, its packed with real-life takeaways for shop owners who want to stand out in a sea of sameness. Youll laugh, youll probably want to book a trip, but more importantly, youll walk away inspired to examine every touchpoint of your customer journey. This episode is sponsored by Shop Boss.
Sponsor Message: RepairPal (00:12:11) Promotion of RepairPal, highlighting its benefits for autorepairshops. Sponsor Message: App Fueled (00:13:11) Introduction to App Fueled and its customer loyalty app for autorepair businesses.
Learn more about RepairPal at [link] Talking Points What do you think has been the most significant change in marketing for autorepairshops over the last decade? How do you anticipate the rise of electric vehicles will change the marketing needs of autorepairshops?
EPISODE: 105 – Part 1 – Customer Retention Series – Your CRM In this episode, Brian and Kim kick off a series on retention marketing, focusing on how autorepairshops can utilize Customer Relationship Management (CRM) systems to enhance customer loyalty and communication.
To run an autorepairshop smoothly, you need to keep your books in order. You may have started a business as a sole proprietor with a modest income, tracking The post How AutoShop Accounting Software Supports Your Business appeared first on R.O.
Get In Touch With the Guest Savannah Garrett Meet The Team Schmidt Auto Care How To Get In Touch Join The AutoRepair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to AutoRepairShop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, (..)
In this episode, Kim reviews the book “Unreasonable Hospitality” and talks about ways you can become so good at customer service and making your customers feel special, that the world would consider it unreasonable. This has quickly become one of Kim’s favorite books. EPISODE: 089 – Are You Being Unreasonable?
In our quest to attract and retain technicians, most autorepairshops have increased their benefits package. Shop owners and managers must look ahead now to the following week and look at Available Labor Inventory. If a shopbooks too much work, and does not have the techs, what happens to the work?
Introduction to RepairPal (00:15:34) Discussion on how RepairPal helps autorepairshops gain customer trust and grow their business. App Fueled Overview (00:16:40) Introduction to App Fueled, a customer loyalty app for auto service shops to enhance customer retention.
EPISODE: 085 – Our Story of Radio Advertising One topic we rarely talk about is radio, yet we have a story of very successfully using radio advertising to market our own autorepairshop. Radio was different back then, but our strategy can still work, and the idea works across all mediums.
Make sure your site is mobile-friendly and easy to navigate, as potential customers often research and book services on their smartphones. Consider running special promotions during slow periods to boost your bookings. Partnering with car dealerships, autorepairshops, or car rental companies can open new work streams.
EPISODE: 075 – Accelerating Ambition: A Fearless and Youthful Approach to Shop Marketing In this episode, Kim interviews two young ladies who have taken over the marketing roles in their families’ autorepairshops.
Running an autorepairshop in today’s market requires more than just technical expertise; it demands a robust marketing strategy to attract and retain customers. Social Media Marketing Social media platforms offer autorepairshops a dynamic way to connect with both current and potential customers.
In the competitive autorepair industry, efficiency isn’t just about speed; it’s about streamlining operations in a way that maximizes productivity without compromising quality. As an experienced autorepairshop coach, we understand the challenges shop owners face in achieving this balance.
Autorepair apps offer repair instructions and diagrams for auto mechanic training students. YourMechanic YourMechanic is a platform where you can book certified mechanics to come to your location for car repairs. YourMechanic offers just that by allowing you to learn from certified professionals.
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