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Serviceadvisors: The key to customer understanding While technicians are essential in identifying issues, the serviceadvisors role is to bridge the gap between the shop and the customer. Serviceadvisors should take as much time reviewing and presenting the inspection as technicians spend performing it.
A mobile repair business could be the key to breaking free from the corporate grind Ive been part of the automotive and transportation industry world since I was young. As a mobile business owner, you’re not just a technician youre also a serviceadvisor, parts technician, payroll manager, ambassador and accountant.
So how do you add value to your automotiveservice shop without sacrificing the customer experience? However, focusing solely on price as a strategy for retention is a short-sighted approach for automotiveservice shops. Focusing on price isnt a viable strategy.
Here’s where you need to make the right investments to stay ahead of your talent challenges Managing staffing needs in today’s highly competitive automotive aftermarket labour market is no easy task. Finding and keeping the right people is a constant struggle, especially given the scarcity of skilled trades in the automotive aftermarket.
In the ever-evolving automotive industry, the role of a serviceadvisor is both challenging and rewarding. As the bridge between the customer and the service department, a serviceadvisor's ability to communicate effectively, build trust, and manage technical information is crucial.
By Joe Marconi, an Elite Worldwide Blog - My roots in the automotive industry go back to the 1970s working in a small 2-bay auto repair shop. That meant that I was expected to repair or service nearly anything that rolled into my work bay. Everyone employed in the automotive industry should feel proud of the work they do.
In the bustling world of automotiveservice, trust is the invisible yet powerful force that fuels lasting relationships between serviceadvisors and their customers. Without it, even the most skilled advisors may struggle to retain customers and secure repeat business.
In the bustling world of automotiveservice, trust is the invisible yet powerful force that fuels lasting relationships between serviceadvisors and their customers. Without it, even the most skilled advisors may struggle to retain customers and secure repeat business.
Serviceadvisors are an important part of our automotive businesses, especially when it comes to addressing the needs and concerns of each customer. While their needs and vehicles may differ, in all my years of being involved in the automotive industry, I've found that most customers have a similar primary concern.
Without a mechanic labor time guide, determining how much you’ll charge for individual automotive repairs can feel like a guessing game. You don’t have to reinvent the wheel to create a labor time guide for your automotive repair business; however, this critical component does require significant attention.
Watch a 6 min demo video Schedule a discovery call menu A Complete List of Podcasts for the Automotive Independent Aftermarket I think back to 2002 when I opened my first auto repair shop. In this article, I’m listing out every serious podcast I know of that’s related to the automotive independent aftermarket.
Theres a common misconception in automotive sales and many other fields that holds back many professionals from achieving their goals: the belief that natural talent alone may determine success. When this happens, particularly in an ever-evolving field like automotive sales, we stop moving forward and start losing ground.
In the bustling world of automotiveservice drives where vehicles roll in with consistent, similar needs and concerns, one question remains pertinent: Why do we continue to see significant growth opportunity in this day-in, day-out fixed ops world of predictability? When the culture is right, the behaviors are right.
This article walks you through the essential financial strategies you need to keep your shop profitable, sustainable, and competitive in todays market. Labor shortages have driven up wages for technicians and serviceadvisors. Are your serviceadvisors trained to sell value, not price? Ready to Lead in 2025?
Do your serviceadvisors take time to explain repairs or the necessity of repairs? The Role of the ServiceAdvisor in Customer Education Customer education is primarily the role of your shop’s serviceadvisors. How should serviceadvisors educate customers? This is an important distinction.
And while a cash discount may be easier to implement, it is rarely compliant in an automotive environment. After hearing DMSs presentation at a 20 Group meeting, Dustin Johnson, platform general manager for McGrath Auto Group, credited the DMS teams automotive-specific experience as a key reason the dealership group chose to work with them.
Continue reading this article if you are interested in learning what you should be looking for in a Google Ads Manager or Management Company/Consultant for your auto repair shop. They will all claim to be the “best” Google Ads Management option in the automotive industry. How much experience do you have in automotive businesses?
Continue reading this article if you are interested in learning what you should be looking for in a Google Ads Manager or Management Company/Consultant for your auto repair shop. They will all claim to be the “best” Google Ads Management option in the automotive industry. How much experience do you have in automotive businesses?
If you’re reading this years later, don’t worry because the information in this article is timeless. I’m going to go at it from a more diverse approach in this article instead of talking about this specific event, but you can read that post here if you’d like. You have more techs, more serviceadvisors, and more bills to pay.
So yes, I’ll talk about how you can differentiate using your logo, colors, and fonts – but the meat of this article will be about differentiating your “brand” from your competition. Go look at your serviceadvisors and technicians and truly look at how they’re dressed and groomed. What do you see? It’s clean.
The last couple of years, automotive dealers were making record profits from car sales. Compared to a year ago, according to Cox Automotive, inventory is up by approximately 914,000 vehicles, which correlates to an increase in day supply from 57 to 72 days. The other side of the scale — or the equation — is costs.
What is the new year bringing to the independent automotive repair industry? There are tons of articles on the positives and negatives out there to feed the inner observation bias, therefore, choose wisely. Jones cares less about your labor rate and more about how your serviceadvisor greeted her than we want to believe.
A majority of customer education is the responsibility of the serviceadvisors in your shop. You can help your serviceadvisors do their job, however, by using signage to educate your customers while they are waiting for service. In our last blog we talked about the importance of customer education.
In the dynamic world of automotive retail, continuous learning and skill enhancement are the keystones to success. Premier Education for Automotive Professionals Seminars These sessions foster an environment for analysis and discussion, enabling participants to extract actionable insights for significant process improvements.
Porsche vehicles have always been at the forefront of new automotive technology. In this article, we’ll discuss what Porsche’s PDK system is, how it differs from similar options, and what it brings to the table. Give us a call or schedule an appointment online today to secure your spot with our knowledgeable serviceadvisors.
My years developing high-value solutions for OEMs ground into me several key takeaways: People use and run technology, but they always have people needs that only excellent customer service can address: • People want what they want (or need), and they want it now. Even robots will learn to expect the same. • Of course you do.
The next step is communicating those goals to your staff, to your technicians and serviceadvisors , and giving them the proper incentives to get hyped about your 2021 goals too. The Automotive Management Network is a great online resource in large part because of the experience of our members. The post Happy New Year!
Integrates with shop management software so that serviceadvisors can see customer profiles and lead sources based on the caller ID. Increases call coverage so that customers reach a real person instead of being instructed to leave a message during a situation where they need service urgently.
If possible, open up the sight lines in your building so that they can see what your techs, your office staff, your serviceadvisors , and your management are doing. The post Shop Transparency: A Necessary Goal to Build Customer Trust appeared first on Automotive Management Network.
Being so professional differentiates us,” she explains, adding that serviceadvisors still wear ties at the front counter. “We People are paying a lot of money for our services. Th is article also appears on Tire Review. Those include being professional, attentive, genuine and forward thinking.
As I contemplated what I wanted to write for this article, I was thinking of myself, 20 years ago, as a new shop owner and what piece of advice I would benefit the most from. A lot of things came to mind but the one that kept coming back to me was simple. Take care of people. Elite is here for you.
Now, Church is climbing onto the industry stage not only as a role model for other women in automotive but also as a model dealer. Of course, stereotypes still run high in the automotive industry, and you can’t always be assured of a diverse applicant pool when putting up a job posting.
Leveraging the Most Important Conversation Over the years we have seen significant developments in automotive customer satisfaction, driven by technological advancements, changing consumer expectations and shifts in business strategies. In fact, in 2021, 13% of automotive transactions were handled via ecommerce 2.
Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. Let’s get started. Underestimating The Value Of A Great Website or Landing Page 12.
Auto repair technicians and serviceadvisors confront new challenges and opportunities in a rapidly evolving industry. As the technological and customer service landscape evolves, so too do their roles. Techs and advisors answered similarly as their shop owners: Availability (64 per cent). Most respondents (45.5
Solutions for automotive retail and repair are closer than you think Once upon a time, an auto repair shops most advanced technology was a well-worn set of socket wrenches and a grease-stained shop manual. Its time to explore how generative AI can transform the world of automotiveservice and retail. He is based out of Toronto.
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