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Cox study shows gaps in consumer and dealer perceptions of AI, digital retailing

Auto Remarketing

Is artificial intelligence the future of auto retailing? Cox Automotive’s Digitization of Automotive Retail Study found an enormous gap between what consumers and car dealers believe will happen. Both dealers and consumers agree online retailing tools improve the car-buying process.

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Survey shows online to in-store transition is crucial to car-buying experience

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The survey of 1,000 Americans who have purchased or leased a vehicle within the past 24 months, conducted in collaboration with independent survey company Global Surveyz, found 93% of the respondents now expect a connected and personalized journey throughout their car-buying experience, online and offline.

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Spring Optimism Boosts U.S. Automobile Dealer Sentiment

AutoSuccess

New-Vehicle Sales Index Unchanged from Q4, Higher Year Over Year Franchised automobile dealers reported a good sales environment during the survey. The Q1 new-vehicle sales index remained at 54, higher than last year’s 52. The new-vehicle inventory index peaked at 75 in Q1 2024.

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Tariffs far behind communications, service among complaints in reviews

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The report noted the reversal of a trend that showed up in 2024, when reviews of electric vehicles included complaints about the dealership sales staff’s knowledge 76% more often than reviews of gas-powered vehicles. This is a retail revolution in motion.” The full report can be downloaded here.

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Tariff-fueled new-car volatility drives used-car momentum, studies show

Auto Remarketing

The used-vehicle sector is continuing to benefit from the turbulence in the new-vehicle marketplace,” ZeroSum vice president of dealer success Josh Stoll said. And with many of the OEMs ending their pricing programs and new prices starting to go up, used vehicles will become an even more important safe haven for buyers.

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Know Your Cyber Threats

AutoSuccess

At risk is the vast amount of sensitive customer data car dealerships handle, including financial details, personally identifiable information (PII) and vehicle telematics. Last summer, automotive retailers witnessed the attention of malicious actors drawn to their permissive and weak networks.

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Lotlinx: Q3 shows high day supply, largely aging vehicle inventory

Auto Remarketing

The entire report that offers insights into the current state of the automotive retail market for both new and used vehicles, inventory risk, vehicle sales, consumer preferences and markdown/pricing strategies can be downloaded here.

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