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AIA Canada’s recent Canadian Auto Care Industry Conference in Toronto, Tony Kuczynski, president and CEO of Mister Transmission, and Paul Prochilo, CEO of Simplicity Car Care, shared their insights on one of the industry’s biggest challenges: Finding and keeping great talent. You’re staffed well right now? Things change. Life changes.
The automotive industry has rapidly transformed in recent years, with high-tech cars becoming the norm. As cars become more sophisticated, the traditional role of an auto mechanic is evolving, presenting new challenges and opportunities. These cars rely heavily on complex electrical systems and battery technology.
Courtesy of Underhood Service by Kevin Wayne Over the last 28 years of being a technician, I have developed the habit of checking for and reading technical service bulletins at the forefront of the diagnostic process, especially when an unfamiliar vehicle exhibiting blatant or straightforward concerns comes into the shop.
If you’re passionate about people and cars and are intrigued by the idea of marrying your technical know-how with the persuasive power of sales? Attend automotive events, trade shows, and seminars. Find someone in the industry who has transitioned from automotive technical roles to sales. Their guidance can be invaluable.
Are you aiming for individual car owners, small garages, or larger auto body shops? Engage with local auto repair shops, insurance companies, and car dealerships. Attend industry events, workshops, and seminars. Your reputation as an auto body estimator relies equally on customer service and technical skills.
For many people, a car is more than just a mode of transportation; it’s a personal statement and a significant investment. Auto detailing goes beyond the routine car wash, including thorough cleaning, restoration, and vehicle finishing. This process enhances the car’s appearance and helps maintain its value and longevity.
The ASE Education Foundation and Goodguys Rod and Custom Association (Goodguys) are continuing their partnership and will conduct educational awareness seminars at select Goodguys events throughout the 2024 season. Since its inception, the ASE Education Foundation has brought industry and education together to develop entry-level technicians.
The ASE Education Foundation and Goodguys Rod and Custom Association (Goodguys) are continuing their partnership and will conduct educational awareness seminars at select Goodguys events throughout the 2024 season. Since its inception, the ASE Education Foundation has brought industry and education together to develop entry-level technicians.
I teach workshops, seminars and 20 group presentations about how SEO actually works in automotive, and I find time and time again that most of the dealer community has been misled in this area of marketing. Traffic doesnt sell cars, but leads will. Sound familiar? How Does It Work?
At Best-One of Indy, we strive to not only know your car, but we also want to know our customers and their family, says Nick Howe, vice president of retail at Best-One of Indy. Mirror hang tags] add that personal touch to show there is someone on the other side of the shop wall who is truly working hard on their car, Nick says.
Create a Video Series Addressing Common Car Problems Hosting several informational videos on YouTube can help augment your social media presence without bombarding or saturating your feeds. Remember to keep the videos engaging, concise, and informative but not too technical.
At Best-One of Indy, we strive to not only know your car, but we also want to know our customers and their family, says Nick Howe, vice president of retail at Best-One of Indy. Mirror hang tags] add that personal touch to show there is someone on the other side of the shop wall who is truly working hard on their car, Nick says.
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