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Isn’t It Time We Rethink What a Master Level Technician Is?

AutoShopOwner

By Joe Marconi, an Elite Worldwide Blog - My roots in the automotive industry go back to the 1970s working in a small 2-bay auto repair shop. That meant that I was expected to repair or service nearly anything that rolled into my work bay. In this blog, I will explore a few ideas and push the envelope with a few controversial concepts.

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Mastering Personalized Communication in Your Auto Shop

AutoFix

They research online, read reviews, and expect clear communication from service advisors. Service advisors must break down these complexities in a way that reassures and educates customers, helping them understand repair times and costs. Simplify technical explanations so they are easy to understand.

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How to Delegate Tasks Effectively Auto Mechanic School

CATI

CATIs Automotive Mechanics program equips students with the technical and workplace-readiness skills theyll use daily in real-world shop settings. Strong delegation is especially important in roles like lead technician, shop supervisor, or service advisor.

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3 Ways Auto Mechanic School Advances Your Career

CATI

Acquire In-Demand Technical Skills The automotive industry is more complex today than ever before. While its possible to learn some skills on the job, auto mechanic school provides structured and comprehensive training that covers all the technical knowledge you need. At CATI, you wont just be sitting in a classroom.

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AI and Emotional Intelligence: The Future of Talent Assessment in Automotive Retail

AutoSuccess

This is the overlooked reality of automotive hiring: technical skills may get talent in the door, but when they end up lacking emotional intelligence (EQ) the ability to connect, empathize and adapt under pressure it keeps your dealership from thriving. Before you know it, that perfect hire has cost you far more than their salary.

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Turning Challenges Into Opportunities: Deflecting Blame with Professionalism

AutoFix

In the auto repair industry, customer service is just as important as technical expertise. One of the biggest challenges shop owners and service advisors face is handling difficult conversationsespecially when customers express frustration or assign blame for vehicle issues. ” Key Strategy: Avoid defensiveness.

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ATV & UTV Repair Shop Coaching to Maximize Profit

AutoFix

Staff should be trained not only on technical tasks but on customer communication , especially when explaining custom jobs or high-end upgrades. Marketing and Visibility Strategy Grow your ATV repair shop with marketing that attracts the right customers, including riders who value premium service and upgrades.