Shop Marketing Pros

JUNE 12, 2024

Learn more about RepairPal at [link] Timestamps [00:00] Introduction and Sponsor Introduction to the episode Mention of RepairPal as the sponsor Overview of the topic: Creating great content for automotive repair shops [02:00] Understanding Your Audience Importance of knowing your audience Focus on the needs and questions of the audience [04:30] Sources (..)

Auto Repair

Shop Marketing Pros

JULY 3, 2024

Joe, a shop owner, shares his experiences with loyalty programs, while Jeff from Pit Crew Marketing offers insights on how these programs can significantly benefit automotive shops. On the Auto Repair Marketing Podcast, hosts Brian and Kim Walker explore this topic with Joe Schindler and Jeff Rudnick.

Pit Crew

Institute for Automotive Business Excellence

MARCH 9, 2023

Service advisors are an important part of our automotive businesses, especially when it comes to addressing the needs and concerns of each customer. While their needs and vehicles may differ, in all my years of being involved in the automotive industry, I've found that most customers have a similar primary concern.

Service Advisor

Shop Marketing Pros

SEPTEMBER 6, 2023

Watch a 6 min demo video Schedule a discovery call menu A Complete List of Podcasts for the Automotive Independent Aftermarket I think back to 2002 when I opened my first auto repair shop. In this article, I’m listing out every serious podcast I know of that’s related to the automotive independent aftermarket.

Auto Repair

Shop Marketing Pros

JUNE 14, 2023

Kieran’s Background (00:00:58 – 00:02:00)* Kieran shares his story of starting his first business at 16, working in the automotive industry, and building a CRM with technology that established companies are not integrating. Talks about how AI is there to help them focus on creating amazing customer experiences.

Auto Repair

AutoSuccess

DECEMBER 11, 2023

STELLA Automotive AI has completed an intelligent read-write integration with myKaarma that allows STELLA to operate seamlessly within the dealership’s fixed ops platform. Stella manages data input and operational processes just like a seasoned service advisor utilizing conversational AI.

Service Advisor

AutoFix

FEBRUARY 21, 2023

As 2023 came into view, were you busy filling your calendar with the top automotive repair events? Why You Should Go to Automotive Conferences Automotive conferences are the way to go if you dream of becoming a leader in your industry—or just want to see your shop grow and thrive. Here’s where to go.

Automotive

AutoSuccess

NOVEMBER 13, 2023

STELLA Automotive AI announced that dealerships using ERA-IGNITE or POWER Dealer Management System (DMS) can now harness the powerful capabilities of the STELLA platform. STELLA AI products are purposefully designed to elevate the customer’s experience when calling the dealer or scheduling service appointments.

Service Advisor

Auto Remarketing

OCTOBER 2, 2024

The last couple of years, automotive dealers were making record profits from car sales. Compared to a year ago, according to Cox Automotive, inventory is up by approximately 914,000 vehicles, which correlates to an increase in day supply from 57 to 72 days. No surprise here — that’s exactly what they are doing.

Utilities

Autoflow

DECEMBER 14, 2023

Simply book a demo to see how you can adopt this technology for a risk-free 14-day trial. Tablets enhance communication when service technicians work on the same digital file as the front counter. Tablets also save steps to update service advisors. These seconds add up to minutes so you get more done in less time.

Auto Repair

AutoSuccess

AUGUST 27, 2024

Proactive Dealer Solutions (PDS), a leader in automotive business development and training and recently acquired by Better Car People (BCP), has announced the integration of its advanced digital voice assistant, Brooke.ai, with Dealer-FX, a premier service lane technology provider. 24/7 Availability : Brooke.ai The post Brooke.ai

Service Advisor

Shop Marketing Pros

AUGUST 6, 2024

It’s like the flywheel in the book Good to Great. Go look at your service advisors and technicians and truly look at how they’re dressed and groomed. Kim and I just recorded a podcast with Michael Doherty , one of my service advisors from when we owned Peak Automotive, and it brought back a lot of memories.

Auto Repair Shop

Shop Marketing Pros

MAY 22, 2024

Purpose Anyone that knows me, or has taken one of my classes has likely heard me reference Simon Sinek’s Ted Talk on his book Start With Why. Why does your technician or service advisor wake up and go to work? Sinek’s “The Golden Circle” helps people not only know what they do, how they do it, but why they do it.

Service Advisor

Shop Marketing Pros

MAY 22, 2024

Purpose Anyone that knows me, or has taken one of my classes has likely heard me reference Simon Sinek’s Ted Talk on his book Start With Why. Why does your technician or service advisor wake up and go to work? Sinek’s “The Golden Circle” helps people not only know what they do, how they do it, but why they do it.

Service Advisor

Autoflow

AUGUST 22, 2023

ID Factors Affecting Average Repair Order As your service advisor puts together the estimates, they choose to include, omit or delay vehicle repair costs. We use Autoflow in all nine locations,” Ricky Gutierrez of Thomas Tire and Automotive in North Carolina. So, if they leave money on the table, it lowers your ARO.

Service Advisor

AutoInc.

SEPTEMBER 5, 2023

But, for me, it was one of the most powerful books that I have ever read. It is a great book that every owner, manager, parent, friend, and employee should read. Read “How to win friends and Influence People” by Dale Carnegie – Yes, I know it has one of the cheesiest names ever. It was a life changer for me.

Service Advisor

Auto Service World

APRIL 25, 2025

Solutions for automotive retail and repair are closer than you think Once upon a time, an auto repair shops most advanced technology was a well-worn set of socket wrenches and a grease-stained shop manual. Its time to explore how generative AI can transform the world of automotive service and retail. He is based out of Toronto.

Retail