Shop Marketing Pros

APRIL 22, 2025

Just mentioning the word in an auto repair shop owners group is enough to start a heated debate. Why Auto Repair Shops Use Couponsand Where They Go Wrong Coupons can absolutely bring people into your shop. You have strong service advisors Your team knows how to turn first-time coupon users into loyal, repeat customers.

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Auto Repair Auto Repair Shop Service Advisor Oil Change 130

Auto Service World

FEBRUARY 11, 2025

Service advisors should not be in charge of building tickets the job should be given to the ones who are working directly on the vehicle and who know exactly what they will need to do the job. For example, the service advisor may not know that the part theyre ordering doesnt come with bolts. Huh asked attendees.

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Service Advisor Vehicle IT Auto Repair 230

Shop Marketing Pros

FEBRUARY 10, 2025

If youve ever wanted to attract higher-end clients and transform your reputation, branding your shop as a concierge service could be the game-changer youve been looking for. What Does Concierge Auto Repair Mean? At its heart, concierge auto repair is about making your clients feel taken care of at every step.

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Auto Repair Shop Auto Repair Media Mechanic 130

Auto Service World

MARCH 13, 2025

Service advisors had the chance to take classes on topics like customer service and selling strategies. Technicians were whisked away for sessions, some day-long, on the latest challenges theyll face under the hood, as well as training for ADAS and electric vehicles.

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Service Advisor Management Customer Service Technical 263

Auto Service World

MAY 21, 2025

Performance is evaluated in three segments: full-service maintenance and repair, quick oil change, and tire replacement, across seven factors including ease of scheduling, fairness of charges, service advisor courtesy, service advisor performance, service facility, time to complete service and quality of work.

Oil Change 175

Oil Change Service Advisor Vehicle Repair Vehicle 175

Shop Marketing Pros

OCTOBER 27, 2023

We just came through the summer months and most auto repair shops seemed to do pretty well. There are good months in auto repair and bad months. C’mon… everybody knows no one is thinking about auto repair! There are only bad months in auto repair! Does it represent your auto repair shop well?

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Auto Repair Auto Repair Shop Car Media 235

Auto Service World

NOVEMBER 5, 2024

Many companies are unveiling new products, making announcements and otherwise showing off their latest tools, technology and services for the auto care industry. You can check out our preview of both shows for some of the highlights of what’s taking place.

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Service Advisor Management Automotive Vehicle 130

Auto Service World

APRIL 15, 2025

The auto repair industry and shop owners have no choice but to evolve or dissolve to adapt and combat the economic uncertainty ahead in 2025. The expectation is that modern vehicles should be repaired and maintained by modern shops and expertly trained staff.

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Car Auto Repair Shop Service Advisor Auto Repair 130

AutoShopOwner

NOVEMBER 15, 2024

By Joe Marconi, an Elite Worldwide Blog - My roots in the automotive industry go back to the 1970s working in a small 2-bay auto repair shop. That meant that I was expected to repair or service nearly anything that rolled into my work bay. As a young technician, my goal was to attain the status of master-level.

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Auto Repair Shop ASE ASE Certification IT 130

Shop Marketing Pros

MARCH 23, 2025

Long before they think about booking an appointment, potential customers are already forming opinions about your shop based on what they see online in your auto repair marketing, what they hear over the phone, and notice from the parking lot. Does Your Auto Repair Website Convert Customers? Why should they trust you?

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Auto Repair Shop Auto Repair Media Service Advisor 130

Auto Service World

JUNE 29, 2023

Most service advisors know what questions they need to ask when a customer calls, often in a panic, to get their vehicle serviced. Asking … The post When to ask those key questions of customers appeared first on Auto Service World. Timing, as they say, is everything.

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Service Advisor Vehicle Auto Repair Management 207

AutoFix

FEBRUARY 13, 2025

The auto repair industry is more complex than ever, and customers expect more than just quality repairsthey want an exceptional customer experience. Understanding the Modern Auto Repair Customer Customers today have more access to information than ever before. Headlightsthats a huge deal.

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Service Advisor Auto Repair Auto Repair Shop Customer Service 52

Shop Marketing Pros

JULY 7, 2023

When people want their car fixed, they don’t just go to any auto repair shop. They look for a business known for its exceptional service quality and ability to deliver outstanding results. A proven process is the exact way that your team does things at your auto repair shop. Here’s how that works.

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Auto Repair Shop Auto Repair Diagnostic Testing Service Advisor 130

Shop Marketing Pros

AUGUST 7, 2024

EPISODE: 112 – A Marketer’s Take on “Just Say Yes” Join Brian Walker in this thought-provoking episode of the Auto Repair Marketing Podcast as he delves into the controversial philosophy of “just say yes” in the auto repair industry.

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Service Advisor Auto Repair Auto Repair Shop Air Conditioning 130

Shop Marketing Pros

JULY 1, 2025

Most auto repair shops’ social media is just… there. You go above and beyond for your clients, deliver craftsmanship that’s worth every dollar, and provide an experience people don’t expect from an auto shop. The best social feeds from elite shops feel honest, professional, and deeply rooted in service.

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Media Auto Repair Auto Repair Shop Education 130

Shop Marketing Pros

JULY 1, 2025

Most auto repair shops’ social media is just… there. You go above and beyond for your clients, deliver craftsmanship that’s worth every dollar, and provide an experience people don’t expect from an auto shop. The best social feeds from elite shops feel honest, professional, and deeply rooted in service.

Media 130

Media Auto Repair Auto Repair Shop Education 130

Auto Service World

FEBRUARY 25, 2025

A technician who has received training directly from a vehicle manufacturer whether it be a class or by reading an OE book is considered a factory-trained tech as far as a shop coach and owner is concerned. In fact, price is essentially even in many cases, said the former service advisor of Volkswagen, Audi and Porsche dealers.

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Service Advisor Manufacturing A Tech Vehicle 130

Autoflow

DECEMBER 14, 2023

Technology has transformed everything we do in a day, including how we work in auto repair shops. Using tablets in auto repair bays truly made for a game-changer. Why Use a Tablet for Your Auto Repair Shop? In this visual age, they can also quickly capture photos or videos to reinforce the need for a repair.

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Auto Repair Mechanic Auto Repair Shop Software 105

Brake & Front End

JUNE 26, 2025

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is recognizing and celebrating the vital role of mentorship in the automotive service industry. Meet our June Mentorship Award candidates! Nominate A Mentor Now!

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Body Repair Automotive Auto Repair Automotive Services 130

Business Actualization

JANUARY 13, 2023

In the digital age that we all live in, auto repair shop business owners hear this over and over… You need to spend time managing your Google Ads account. If your auto repair shop's Google Ads Account is managed correctly, your return on investment is undeniable. NOT undeniable! But… what is "best?"

Auto Repair 130

Auto Repair Management Auto Repair Shop Service Advisor 130

Business Actualization

JANUARY 13, 2023

In the digital age that we all live in, auto repair shop business owners hear this over and over… You need to spend time managing your Google Ads account. If your auto repair shop's Google Ads Account is managed correctly, your return on investment is undeniable. NOT undeniable! But… what is "best?"

Auto Repair 130

Auto Repair Management Auto Repair Shop Service Advisor 130

Tomorrow's Technician

JUNE 25, 2025

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. Meet our June candidates! Nominate A Mentor Now!

Body Repair 130

Body Repair Automotive Auto Repair Automotive Services 130

AutoFix

MARCH 19, 2025

In the auto repair industry, customer service is just as important as technical expertise. One of the biggest challenges shop owners and service advisors face is handling difficult conversationsespecially when customers express frustration or assign blame for vehicle issues.

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Service Advisor Auto Repair Shop Auto Repair Customer Service 52

FastTrak Auto Shop Management Systems

JULY 27, 2023

The service advisor engages in the direct dealings with the customer. From the time that the engagement takes place – the service advisor must ensure that the repair opportunity is managed to make the best use of the technician’s time. The vehicle delivery step is an opportunity for relationship building.

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Service Advisor Automotive Repair Automotive Auto Repair Shop 52

AutoShopOwner

MAY 16, 2023

I am a firm believer of the multipoint vehicle inspection. When I ran my auto repair company, my techs were required to perform a courtesy inspection on every vehicle. However, I am not in favor in performing lengthy inspections for free.

Vehicle 100

Vehicle Service Advisor Auto Repair Car 100

CATI

APRIL 17, 2025

At an auto mechanic school, learning how to delegate tasks effectively is just as valuable as learning to repair engines or diagnose vehicle issues. In busy automotive shops, service centres, or dealerships, teamwork is key to keeping operations running efficiently.

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Mechanic Automotive Service Advisor Management 97

Autoflow

FEBRUARY 1, 2024

This blog is made for automotive professionals — mechanics, shop owners, and service advisors — navigating the transition from traditional paper inspections to utilizing cutting-edge digital vehicle inspection software. As the automotive world transforms, so does the way we inspect vehicles. Intriguing, right?

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Software Vehicle Auto Repair Shop Auto Repair 105

AutoShopOwner

NOVEMBER 13, 2023

Complacency can set in when the good times are perceived as the norm and likely to continue, and the staff, particularly service advisors, don't stick to the sales process. The bottom line is this: All auto repair shops go through ups and downs.

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Auto Repair Shop Service Advisor Auto Repair Car 130

CATI

JUNE 15, 2023

Mass recalls can cause significant inconvenience for customers, but with a focus on customer satisfaction, service advisors can effectively navigate these situations and ensure a smooth and potentially profitable recall process. It’s up to you to highlight the expertise and track record of your dealership or service centre.

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Service Advisor Auto Repair Shop Management Manufacturing 52

Autoflow

MARCH 5, 2025

How Autoflows Rainy Day Folder Can Boost Revenue and Retention in Your Auto Repair Shop Running a successful auto repair shop isnt just about fixing vehicles; its about building trust, retaining customers, and maximizing revenue opportunities. Schedule services at a time convenient for the customer.

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Auto Repair Shop Service Advisor Auto Repair Management 52

Solera

JUNE 25, 2024

Efficiency and experience can reduce the actual time it takes to complete the service, a work ethic that serves technicians and service managers in enhancing profits and increasing customer satisfaction. Processes often included diagnosis, replacement, and testing to complete the repair loop.

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Mechanic Auto Repair Shop Service Advisor Auto Repair 130

DRIVE

DECEMBER 30, 2024

The night sky over Honolulu was pierced by the glow of roaring flames, turning the calm evening of December 3rd, 2024 into a scene of heartbreak as a devastating fire tore through Starkey’s Auto Repair in Honolulu, HI. By morning, the once-thriving repair shop was unrecognizable.

Auto Repair 52

Auto Repair Service Advisor Insurance Media 52

AutoFix

APRIL 10, 2025

As we move deeper into 2025, auto repair shop owners across the country are confronting a new reality: the cost of doing business is rising fast. Understanding how to adjust your business finances in 2025 as auto repair costs rise isnt just about survival. Why Are Auto Repair Costs Increasing in 2025?

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Finance Auto Repair Auto Repair Shop Service Advisor 52

AutoFix

AUGUST 6, 2024

While challenges are present, they also bring opportunities to fine-tune operations and provide exceptional service to stand out in a competitive market. Finally, we don’t need to create our own issues within our auto repair shops on top of everything else that is going on.

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Auto Repair Shop Auto Repair Service Advisor Oil Change 52

Shop Marketing Pros

SEPTEMBER 18, 2023

Your Comeback Rate Is Too High Auto repair shops are in the business of fixing cars. It makes sense that you have to actually fix the cars with expert craftsmanship to have a successful auto repair business. Spending marketing dollars to send more phone calls to a mediocre service advisor is money wasted.

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Auto Repair Shop Service Advisor Auto Repair Car 130

Autoflow

MAY 8, 2023

Clearly, you want to expand your auto repair business to win more market share and share your expertise more widely. Yet you want to know how to grow auto repair business without drowning in paperwork that consumes valuable time. Digital vehicle inspections take the old paper checklist and modernizes it.

Auto Repair 52

Auto Repair Auto Repair Shop Software Service Advisor 52

Driver's Edge

FEBRUARY 23, 2024

Power Through Spring With These Helpful Maintenance Tips Weather and environment can play a large role in the behavior, performance, and reliability of your vehicle. After a season of cold temperatures, it’s always a good idea to make sure that your vehicle is equipped for the next season.

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Auto Repair Oil Change Auto Repair Services Tire Rotations 52