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From the Magazine: Facing the future of auto repair

Auto Service World

Auto repair technicians and service advisors confront new challenges and opportunities in a rapidly evolving industry. As the technological and customer service landscape evolves, so too do their roles. As the technological and customer service landscape evolves, so too do their roles. Most respondents (45.5

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Why techs, not advisors, should build tickets

Auto Service World

Service advisors should not be in charge of building tickets the job should be given to the ones who are working directly on the vehicle and who know exactly what they will need to do the job. For example, the service advisor may not know that the part theyre ordering doesnt come with bolts. Huh asked attendees.

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How To Brand Your Auto Repair Shop as a Concierge Repair Shop

Shop Marketing Pros

If youve ever wanted to attract higher-end clients and transform your reputation, branding your shop as a concierge service could be the game-changer youve been looking for. What Does Concierge Auto Repair Mean? At its heart, concierge auto repair is about making your clients feel taken care of at every step.

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Should You Use Coupons in Your Auto Repair Marketing Strategy?

Shop Marketing Pros

Just mentioning the word in an auto repair shop owners group is enough to start a heated debate. Why Auto Repair Shops Use Couponsand Where They Go Wrong Coupons can absolutely bring people into your shop. You have strong service advisors Your team knows how to turn first-time coupon users into loyal, repeat customers.

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Where aftermarket service satisfaction is up

Auto Service World

Performance is evaluated in three segments: full-service maintenance and repair, quick oil change, and tire replacement, across seven factors including ease of scheduling, fairness of charges, service advisor courtesy, service advisor performance, service facility, time to complete service and quality of work.

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Thousands head to KC for training

Auto Service World

Service advisors had the chance to take classes on topics like customer service and selling strategies. Technicians were whisked away for sessions, some day-long, on the latest challenges theyll face under the hood, as well as training for ADAS and electric vehicles.

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Isn’t It Time We Rethink What a Master Level Technician Is?

AutoShopOwner

By Joe Marconi, an Elite Worldwide Blog - My roots in the automotive industry go back to the 1970s working in a small 2-bay auto repair shop. That meant that I was expected to repair or service nearly anything that rolled into my work bay. As a young technician, my goal was to attain the status of master-level.