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Whether its sponsoring a local sports team, supporting a food bank, or funding a scholarship, community involvement for autorepair shops is a powerful way to make an impact and build relationships. But heres the challenge: How do you promote your autorepair shops community engagement without coming off as self-serving?
Most autorepair shops’ social media is just… there. You go above and beyond for your clients, deliver craftsmanship that’s worth every dollar, and provide an experience people don’t expect from an auto shop. So why is your social media saying otherwise? Let’s be real. But your shop? It’s not ordinary.
Most autorepair shops’ social media is just… there. You go above and beyond for your clients, deliver craftsmanship that’s worth every dollar, and provide an experience people don’t expect from an auto shop. So why is your social media saying otherwise? Let’s be real. But your shop? It’s not ordinary.
Simply signing up to a social media platform for your videos isn’t enough. Autorepair and marketing experts observed that the right kind of content needs to be on the right platform. There are two styles to go with: Long-form and short-form videos. I don’t know why.
Why Video Is a Must for AutoRepair Shop Marketing Traditional marketing—flyers, ads, and even social media posts—can only take you so far. That trust is the cornerstone of every successful autorepair shop. More importantly, video lets them see why they should trust you with their vehicle.
In this episode of the AutoRepair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for autorepair.
Join Brian Walker and Caroline Legrand as they dive into easy, actionable strategies to help autorepair shops plan their marketing month-by-month. From practical ways to align your campaigns with community events to leveraging fun, nationally recognized days, you’ll learn how to make your marketing engaging and impactful.
We just came through the summer months and most autorepair shops seemed to do pretty well. There are good months in autorepair and bad months. C’mon… everybody knows no one is thinking about autorepair! There are only bad months in autorepair! Does it represent your autorepair shop well?
EPISODE: 129 – Preparing for February’s Marketing Want to make your February marketing a win for your autorepair shop? Thank you to RepairPal for sponsoring The AutoRepair Marketing Podcast. App Fueled specializes in creating custom apps tailored specifically for professional autorepair businesses.
In this episode of the AutoRepair Marketing Podcast, hosts Brian Walker and Caroline Legrand get real about what actually works for shop owners when it comes to June marketing. Closing Remarks and Sponsors (00:12:28) Final thoughts and reminders about the benefits of RepairPal and App Fueled for autorepair shops.
In this episode, theyll share creative campaign ideas, fun social media prompts, and practical ways to highlight your team, engage customers, and boost brand awareness. RepairPal is the key that unlocks more business for your repair shop. Thank you to our friends at RepairPal for providing you this episode.
Back-to-school season, college car checkups, fall event prep, it’s all coming fast. RepairPal is the key that unlocks more business for your repair shop. App fueled specializes in creating custom apps tailored specifically for autorepair businesses. Learn More at RepairPal.com/shops. Build client loyalty.
The right autorepair shop marketing strategy can elevate your reputation, drive increased financial success, and ultimately lead to higher customer satisfaction. Why is AutoRepair Shop Marketing Important? Effective marketing strategies are the backbone of business growth, including autorepair shops.
In the realm of autorepair shops, having a strong and distinctive brand is crucial for success. This article explores the importance of branding in advertising for autorepair shops and how it can significantly impact attracting and retaining customers.
EPISODE: 069 – Marketing AutoRepair to College Students In this episode of the AutoRepair Marketing Podcast, host Kim Walker discusses the topic of attracting college students as customers for automotive repair shops. Thank you to our friends at RepairPal for this episode. Learn more at RepairPal.com/shops.
In this episode of the AutoRepair Marketing Podcast, Kim Walker is joined by Lisa Coyle of Promotive to break down what it takes to hire in todays world, and spoiler alert: its all about marketing. Its a CRM designed for autorepair shops with tools like segmentation, reminders, and even a call center.
There are so many choices today when it comes to marketing your autorepair shop. I see shop owners posting questions in various industry Facebook groups like The AutoRepair Marketing Mastermind, and they’re asking about choosing the right marketing partners.
Photo Source: [link] When you’re considering relocating your autorepair business, developing a thorough moving plan is essential to guarantee a smooth shift. Assess Your Current Situation Before you commence on relocating your autorepair business, it’s crucial to thoroughly assess your current situation.
As an autorepair shop owner, you might be wondering, “Should I start a podcast for my business?” Why a Podcast Might Be Right for Your Shop A podcast can be a fantastic way to build your shop’s brand, but it shouldn’t be all about autorepair. Thousands of people come out for this event and it’s a great time!
“The data is clear that Gen Z isn’t just playing car video games, watching YouTube or creating social media content; they’re also finding ways to participate in the collector car community.” ” The survey polled more than 2,000 Americans.
The second step is establishing a presence on social media platforms such as Facebook, Instagram, and Twitter. Social media is a powerful tool for building brand awareness and connecting with your target audience. Partnering with car dealerships, autorepair shops, or car rental companies can open new work streams.
As an independent auto body estimator, staying updated helps build a stellar reputation. Engage with local autorepair shops, insurance companies, and car dealerships. Attend industry events, workshops, and seminars. Use social media platforms to reach a broader audience.
Every autorepair shop has customer turnover as people move away or give up their cars when they get older. However, it takes planning to generate leads for your autorepair shop. But we want to make sure you tap into all nine autorepair marketing strategies! That approach backfires every time!
EPISODE: 117 – Back to School Marketing Panel Join host Kim Walker as she leads a heartwarming and insightful panel discussion with autorepair shop owners who are making a real difference in their communities. Thank you to RepairPal for sponsoring The AutoRepair Marketing Podcast.
When you think of marketing for your autorepair shop, chances are you’re thinking about running ads on Google or Facebook. Maybe social media or SEO. Retention marketing is the unsung hero of creating raving fans for your autorepair shop. Social Media was created for just what it says in its name: being social.
Designed exclusively for autorepair shop owners, Plan With The Pros offers a rare opportunity to escape the chaos of day-to-day operations and develop a complete, personalized marketing strategy for 2026. Who Should Attend: Autorepair shop owners who are ready to stop scrambling and start leading with purpose.
Running an autorepair shop in today’s market requires more than just technical expertise; it demands a robust marketing strategy to attract and retain customers. Use your website, social media, and in-shop signage to remind customers about the referral program. Social media is a two-way street.
Thank you to RepairPal for sponsoring The AutoRepair Marketing Podcast. Don’t miss out on this opportunity to transform your content strategy and see amazing results. Tune in now and start making content that truly connects!
Event will be held September 14th through the 17th in Las Vegas DRIVE is delighted to announce that Babcox Media has been chosen as the Official Media Sponsor for the upcoming DRIVE EXPO, set to take place from September 14-17 at the beautiful Westgate Hotel & Casino in Las Vegas, Nevada.
Shop Marketing Pros clients came away with multiple awards at the event, which was held Feb. VISION, which is presented by the Midwest Auto Care Alliance, features over 100 training courses for independent auto shop owners and gives them a chance to network at the event. They give us something great to work with.
Social media, email marketing, and SEO can help promote your brand and services along with traditional marketing such as print ads and direct mail. Most everyone will be searching Google for “autorepair near me” or “brake repair in [city,state]. Claim your Google My Business listing.
The night sky over Honolulu was pierced by the glow of roaring flames, turning the calm evening of December 3rd, 2024 into a scene of heartbreak as a devastating fire tore through Starkey’s AutoRepair in Honolulu, HI. By morning, the once-thriving repair shop was unrecognizable.
This writing focuses on social media posts and does not address social media advertising which is a whole topic in itself. The key point of social media postings is to keep them ‘social’. Also, social media postings must be kept up. That being said social media can be very effective at customer relationship building.
Efficiency and productivity are the cornerstones of any successful auto shop. With rising customer expectations, increasing competition, and ongoing automotive technology improvements, autorepair professionals must find ways to streamline operations. Be sure to keep an eye on our calendar for upcoming webinars and events!
Finding a reliable autorepair shop that understands the specific needs of your vehicle is crucial for maintaining its longevity and performance. Evaluating Customer Service and Communication Exceptional customer service and clear communication are vital when selecting an autorepair shop.
By Coach Chris Cotton, Auto-Fix Auto Shop Coaching Hey there, fellow autorepair shop owners ! Social media campaigns, Google ads, or local community events can boost your visibility. Can you believe we’re already hitting the halfway mark of the year? Let’s make the next six months count!
Yes, especially when it comes to marketing your autorepair shop! 45% of people watch an hour or more of videos on social media per week. Nearly 90% of marketers are satisfied with their social media video marketing ROI. An Overview of Video Marketing in 2022 You’ve probably heard that video is king.
Launch a Summer Service Campaign Offering summer service specials can help attract customers and boost your autorepair shop’s revenue. You can create social media posts, email campaigns, and other marketing materials that showcase services such as air conditioning check-ups, oil changes, and brake checks.
This includes your social media accounts, domain registrar, Google Business Profile, and any other relevant systems. Share What's Happening in Your World Keeping your marketing team updated with significant changes and events in your business is crucial. When you figure it out, there's nothing else like it."
Do you believe that your autorepair shop is the same as every other autorepair shop? As Kim and I have traveled all over this country and visited our clients as well as many other autorepair shops and their owners who are maybe not our clients but are friends in the industry, we’ve confirmed what we already knew.
The Five Most Important KPIs In AutoRepair Hang in there with me. The job of an autorepair shop is to fix cars. A healthy autorepair shop will have a 20% profit margin. Because an autorepair shop is a local business, you want to look at the traffic from your local area.
The Marketing for AutoRepair Shops (MARS) 2024 Conference is back, and this year, it's blasting off with an electrifying announcement that is sure to leave attendees over the moon! With an unparalleled lineup of stellar marketing professionals and instructors, MARS 2024 promises to be an event like no other.
Every autorepair shop owner knows how repeat business pays off. An existing customer has a 60 to 70-percent chance of proceeding with a repair compared to 5 to 20-percent with a new one. For autorepair shops , this business-retention tactic leads to a greater market share and profitability.
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