CATI

APRIL 17, 2025

Understanding the Importance of Delegation in Automotive Work Auto repair and maintenance often involve multiple tasks, from diagnostics and parts replacement to test driving and customer reporting. Strong delegation is especially important in roles like lead technician, shop supervisor, or service advisor.

Mechanic

Shop Marketing Pros

JULY 1, 2025

Most auto repair shops’ social media is just… there. You go above and beyond for your clients, deliver craftsmanship that’s worth every dollar, and provide an experience people don’t expect from an auto shop. If your shop delivers premium-level service, your online presence should reflect it. Let’s be real.

Media

Shop Marketing Pros

JULY 1, 2025

Most auto repair shops’ social media is just… there. You go above and beyond for your clients, deliver craftsmanship that’s worth every dollar, and provide an experience people don’t expect from an auto shop. If your shop delivers premium-level service, your online presence should reflect it. Let’s be real.

Media

Brake & Front End

JULY 28, 2025

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. People education future Mentoring NAPA Mentorship Award Shop management tomorrow’s technician Training

Automotive

Brake & Front End

MAY 13, 2025

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. Meet our April candidates! Nominate A Mentor Now!

Apprenticeship

Tire Review Magazine

MARCH 12, 2025

He was later recruited to go into the aftermarket independent auto repair and tire shop, now part of the Gills Point S chain. It was a natural transition to the sales counter and a service advisor position. However, he believes significant work is needed to change how others view auto repair work.

Master Mechanic

AutoFix

MARCH 19, 2025

In the auto repair industry, customer service is just as important as technical expertise. One of the biggest challenges shop owners and service advisors face is handling difficult conversationsespecially when customers express frustration or assign blame for vehicle issues.

Service Advisor

Tomorrow's Technician

JULY 25, 2025

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. Meet our July candidates! That student trained on the job while finishing school. Nominate A Mentor Now!

Automotive

Ratchet + Wrench

JULY 17, 2025

Kacey Frederick ,  Greg Bunch July 17, 2025 6 min read splitov27 In automotive repair , training and education are an absolute necessity. That doesn’t change for those who operate auto repair shops—on the contrary, there’s a vast array of different skill sets that will need to be exercised if you’re to thrive.

Management

Ratchet + Wrench

JUNE 30, 2025

Whether youre looking for a solid diagnostic tech, a dependable B-level tech, or a sharp service advisor, finding the right person can feel like pulling teeth. In fact, some of the most successful auto repair shops use training as a recruiting strategy , not just an operational tool. Sent employees to continued education.

ASE

Shop Marketing Pros

JULY 14, 2025

We recently worked with a shop that shaved 4 seconds off their site load speed and saw a direct bump in rankings for their city name + “auto repair” keywords. Content That Educates and Converts Think of your website like your best service advisor, the one who explains things clearly, never gets tired, and is always available.

Auto Repair Shop

Ratchet + Wrench

JULY 25, 2025

In 2020, Reneau founded her business, Rob The Blonde Mechanic, LLC, after spending 16 years working her way up from receptionist to service advisor, lead tech, store manager, and ultimately district manager for a major retailer. That new site in Atlanta should be ready this summer, growing the business to 10 full–time employees.

Management

Shop Marketing Pros

JUNE 25, 2025

We’ll even dig into how your website content and your service advisors’ phone skills could be the hidden heroes or villains in your marketing success. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Thank you to our friends at RepairPal for this episode.

Auto Repair

Automotive Training Centre

JANUARY 10, 2024

An Automotive Service Advisor is often the first point of contact between customers and auto repair shops. In many ways, automotive service advisors represent the face of the auto repair business that employs them. Here are four essential tips to help you establish and maintain this trust: 1.

Service Advisor

Shop Marketing Pros

SEPTEMBER 6, 2023

Watch a 6 min demo video Schedule a discovery call menu A Complete List of Podcasts for the Automotive Independent Aftermarket I think back to 2002 when I opened my first auto repair shop. Every show covers all topics in the auto repair space, and Carm has undoubtedly become the voice of the aftermarket.

Auto Repair

Shop Marketing Pros

JULY 7, 2023

When people want their car fixed, they don’t just go to any auto repair shop. They look for a business known for its exceptional service quality and ability to deliver outstanding results. A proven process is the exact way that your team does things at your auto repair shop. Here’s how that works.

Auto Repair Shop

Tomorrow's Technician

OCTOBER 12, 2023

My thought is the local auto repair shops will notice their local program and hop on board to help them, in turn, finding the next crop of technicians.” Buckley is an ASE Certified Service Advisor, Master Tech, and AMI Master – AMAM & AMEV. The schools with the most votes ‘win’ much needed tools and equipment.

Auto Repair Shop

Automotive Management Network

NOVEMBER 30, 2020

One of the ways to do this is for shops to focus on customer education. Do your service advisors take time to explain repairs or the necessity of repairs? If the repairs are more extensive or expensive than they were expecting, they may become suspicious, and that’s a huge barrier to building trust.

Education

Autoflow

MAY 8, 2023

Clearly, you want to expand your auto repair business to win more market share and share your expertise more widely. Yet you want to know how to grow auto repair business without drowning in paperwork that consumes valuable time. As a result, service advisors can quickly get updates and share them with clients.

Auto Repair

Automotive Management Network

JANUARY 18, 2021

What kind of telephone system does your auto repair shop use ? Integrates with shop management software so that service advisors can see customer profiles and lead sources based on the caller ID. This can vary from announcing special promotions to giving customers useful and educational information.

Auto Repair Shop

AutoFix

JUNE 19, 2024

By Coach Chris Cotton, Auto-Fix Auto Shop Coaching In the fast-paced world of auto repair, efficiency and customer satisfaction are key to a thriving business. One of the pivotal roles that contribute to this success is that of a service writer.

Auto Repair Shop

Shop Marketing Pros

SEPTEMBER 18, 2023

Once that happens, marketing has done its job and it’s time for sales and customer service to kick in. Most of our clients have great service advisors who have great phone skills, but we still run into situations where the marketing we’re doing is working but it’s not resulting in enough new work for the shop. He has a point.

Auto Repair Shop

AutoFix

FEBRUARY 9, 2024

By Coach Chris Cotton Navigating auto repair shop finances can be as intricate as diagnosing an engine problem: you need the right tools, knowledge, and a solid plan to ensure everything runs smoothly. Let’s break down Ramsey’s seven-step system and tailor it to the unique needs and challenges of auto repair shop owners.

Auto Repair

Autoflow

DECEMBER 12, 2024

The DVI (Digital Vehicle Inspection) is often described with the primary focus on educating and informing the customer, which we also hope positively impacts our ARO. Equipping your service advisors Think about the power a service advisor will now have before talking to a customer. Why Customer Insights?

Service Advisor

Institute for Automotive Business Excellence

APRIL 4, 2024

In the dynamic landscape of independent auto repair shops, every decision counts towards the profits, sustainability, and growth of the business. Enter The Institute and Cecil Bullard, a seasoned veteran in the realm of auto business, who advocates for a paradigm shift in how shops perceive parts pricing.

Auto Repair Shop

AutoFix

SEPTEMBER 18, 2024

In the auto repair industry , we often consider the importance of technical skills and wrench-turning ability. But if there’s one thing I’ve learned over the years, it’s that the pen (or keyboard) is just as important when running a successful auto shop. Accurate, detailed notes are the foundation of every good write-up.

Service Advisor

Shop Marketing Pros

JUNE 9, 2023

Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. So this one will read a bit differently than my other material. Let’s get started.

Auto Repair Shop

Auto Service World

APRIL 25, 2025

Solutions for automotive retail and repair are closer than you think Once upon a time, an auto repair shops most advanced technology was a well-worn set of socket wrenches and a grease-stained shop manual. Thats not just good service; thats customer loyalty in the making.

Retail

Tire Review Magazine

MARCH 9, 2025

Todays Class has announced the launch of its Spanish auto repair training program. The first phase includes key topics such as brakes, lubrication service, tire and wheel service, steering and suspension, and safety. It will also include ADAS Static Calibration, Engine Diagnosis, and ADAS for Service Advisors.

Automotive