Shop Marketing Pros

NOVEMBER 25, 2024

Why Video Is a Must for Auto Repair Shop Marketing Traditional marketing—flyers, ads, and even social media posts—can only take you so far. Video takes things to the next level because it allows people to actually see you, your team, and how your shop works. When you figure it out, there's nothing else like it."

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Auto Service World

JULY 9, 2025

There are plenty of critical challenges and opportunities facing independent auto repair shops in an era of rapid technological change, explained Donovan Ringo, senior manager of emerging technologies at NAPA. He compared the EV market’s evolution to a young deer finding its footing.

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Autoflow

NOVEMBER 8, 2024

In recent years, the Digital Vehicle Inspection (DVI) seems to be all the buzz and is promoted as an automotive industry tool that auto repair shops need. But, just what exactly is a DVI, and what are the benefits of digital vehicle inspections? What is a Digital Vehicle Inspection?

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Mitchell 1

DECEMBER 11, 2024

The holiday season means busy roads and vehicle maintenance needs. Learn how to attract more customers, boost visibility, and grow your auto repair shop this season. The post How a Great Google Business Profile Can Boost Your Auto Repair Shop this Holiday Season appeared first on Mitchell 1 ShopConnection.

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Shop Marketing Pros

APRIL 22, 2025

Just mentioning the word in an auto repair shop owners group is enough to start a heated debate. Some shop owners swear by them, saying they keep bays full and bring in new customers. Should your shop use coupons, or are they costing you more than they bring in? Should Your Auto Repair Shop Use Coupons?

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AutoInc.

MARCH 24, 2025

Some in Congress like to invoke independent auto repair shops to appear on the side of the little guy. They now have an opportunity to support legislation that addresses their data concerns as well as important safety issues for independent repair shops and consumers alike.

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Shop Marketing Pros

FEBRUARY 5, 2025

From leveraging Spring Car Care Month to hosting car care clinics, youll uncover creative ways to educate customers, build trust, and grow your auto repair shop. Dont miss this chance to fill your bays and grow your Shop! Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast.

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Shop Marketing Pros

APRIL 2, 2025

EPISODE: 146 You’re Not Spending Enough Money On Marketing with Parker Branch Brian and Parker dive into how strategic marketing investment can drive real growth for auto repair shops. They discuss why many shop owners hesitate to spend more on marketing and how cutting back can actually slow growth.

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Shop Marketing Pros

MAY 21, 2025

In this episode of the Auto Repair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair.

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Tire Review Magazine

JUNE 18, 2025

Mitchell 1 and 360 Payments announced a strategic partnership to improve payment processes for auto repair shops. This collaboration integrates 360 Payments with Mitchell 1’s Manager SE shop management system. Text to pay: Customers can pay remotely with mobile devices, allowing after-hours vehicle pickup.

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Shop Marketing Pros

NOVEMBER 13, 2024

Join Brian Walker and Caroline Legrand as they dive into easy, actionable strategies to help auto repair shops plan their marketing month-by-month. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. One Liners Day (28:28) Ideas on sharing jokes in the shop to enhance workplace camaraderie.

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AutoFix

MAY 15, 2025

Is growing your auto repair shop harder than ever? Between rising operational costs, changes in consumer behavior, and a surge in competition, many independent auto repair shops are facing real challenges in 2025. Those who fail to evolve risk losing market share, even as demand for repairs grows.

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AutoShopOwner

NOVEMBER 15, 2024

By Joe Marconi, an Elite Worldwide Blog - My roots in the automotive industry go back to the 1970s working in a small 2-bay auto repair shop. That meant that I was expected to repair or service nearly anything that rolled into my work bay. As a young technician, my goal was to attain the status of master-level.

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Bolt on Technology

MARCH 25, 2025

This becomes more complicated in the auto repair shop industry because many of your customers will have more than one vehicle. So you need to remember not only details about the customer and the customers vehicle but also the customers additional vehicles.

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Shop Marketing Pros

DECEMBER 4, 2024

EPISODE: 129 – Preparing for February’s Marketing Want to make your February marketing a win for your auto repair shop? Tune in now and discover how to keep your shop top-of-mind this February and beyond! Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast.

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Shop Marketing Pros

MARCH 12, 2025

RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. Its a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Thank you to our friends at RepairPal for providing you this episode.

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Shop Marketing Pros

MARCH 7, 2025

Finding & Creating Social Media Content to Help Your Customers Know, Like, and Trust You FLACA Accelerate Conference 05/16 & 05/17/2025 Register Now There is no shortage of content to share from an auto repair shop when it comes to helping your customers know you better. Sponsored By: Register Now

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Shop Marketing Pros

APRIL 23, 2025

In this episode of the Auto Repair Marketing Podcast, hosts Brian Walker and Caroline Legrand get real about what actually works for shop owners when it comes to June marketing. Closing Remarks and Sponsors (00:12:28) Final thoughts and reminders about the benefits of RepairPal and App Fueled for auto repair shops.

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Autoflow

JUNE 30, 2025

Long before I owned an auto repair shop, I dreaded when my car broke down for a couple of reasons. I hated being in the dark as to what, if anything, was going on with my car and its unknown status while in the shop. Fast forward to Chris, a new auto repair shop owner, in spring of 2011.

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AutoShopOwner

FEBRUARY 23, 2025

Marketing Strategies to Attract and Retain Your Ideal Auto Repair Customers By Joe Marconi I had one main objective when I opened my repair shop in the fall of 1980: Acquire customers. What are the types of services and repairs you will offer, and the type of vehicles you prefer to work on?

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AutoVitals

MARCH 19, 2025

Vehicle safety inspections are critical to ensuring roadworthiness and protecting drivers, passengers, and pedestrians. These challenges make it difficult for auto repair shops to provide thorough, consistent, reliable safety evaluations.

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Repair Shop Websites

MAY 28, 2025

Mechanic Shop La Familia offers trusted auto repair services in Knoxville at their convenient location on 2029 E Magnolia Ave. Known for honest, reliable work, this family-oriented mechanic shop provides expert AC repair, brake services, undercar maintenance, transmission repair, and automotive fluid changes.

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Shop Marketing Pros

OCTOBER 30, 2024

EPISODE: 124 – BNI and Auto Repair Go Hand in Hand with Steve Hand Curious about how BNI can transform your auto repair shop’s success? Ready to elevate your shop’s networking game and drive more customers through your doors? Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast.

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Shop Marketing Pros

JULY 1, 2025

Most auto repair shops’ social media is just… there. But your shop? You go above and beyond for your clients, deliver craftsmanship that’s worth every dollar, and provide an experience people don’t expect from an auto shop. Let’s be real. It’s not that it’s bad; it’s just forgettable.

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Shop Marketing Pros

JULY 1, 2025

Most auto repair shops’ social media is just… there. But your shop? You go above and beyond for your clients, deliver craftsmanship that’s worth every dollar, and provide an experience people don’t expect from an auto shop. Let’s be real. It’s not that it’s bad; it’s just forgettable.

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Repair Shop Websites

APRIL 24, 2025

At AutoXtend, were proud to be Knoxvilles trusted auto repair shop, offering fast, fair, and local service you can count on. Whether you need a quick tune-up or major repairs, our certified team is here to keep your vehicle running smoothly and safely.

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Auto Service World

JUNE 4, 2025

As new challenges emerge, there are small signs pointing to changes in how your shop customers want to do business The auto repair industry is undergoing subtle yet meaningful changes, reshaping how shop owners approach their business and do business with their jobber partners. New vehicle prices are expected to rise.

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CATI

JULY 17, 2025

With advancements in automotive training, vehicle design, electronics, and diagnostics, some long-held beliefs just don’t apply anymore. Car mechanic holding checking gear oil to maintenance vehicle by customer claim order in auto repair shop garage. Engine repair service. So why does this myth persist?

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Shop Marketing Pros

JULY 9, 2025

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. AppFueled makes marketing easy.

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AutoFix

FEBRUARY 13, 2025

The auto repair industry is more complex than ever, and customers expect more than just quality repairsthey want an exceptional customer experience. Understanding the Modern Auto Repair Customer Customers today have more access to information than ever before.

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AutoFix

APRIL 10, 2025

As we move deeper into 2025, auto repair shop owners across the country are confronting a new reality: the cost of doing business is rising fast. Understanding how to adjust your business finances in 2025 as auto repair costs rise isnt just about survival. Why Are Auto Repair Costs Increasing in 2025?

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Repair Shop Websites

MAY 7, 2025

Precision Auto Care in Lynnwood has built a reputation as a trusted, full-service auto repair shop, offering expert diagnostics and repairs for European, Japanese, and domestic vehicles.

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C and C Automotive

MARCH 9, 2025

As the winter chill gives way to the warmth of spring, it’s essential to pay attention to your vehicle’s tires. Check the tire pressure regularly using a reliable gauge and inflate them to the recommended levels as specified in your vehicle’s manual.

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RepairSmith

DECEMBER 24, 2024

Factors Affecting Cost Your vehicles make and model can affect costs , especially if it has a complex cooling system or uses specialized parts. The type of repair shop also influences pricing , with local auto repair shops generally charging less than dealerships. Can You Replace the Radiator Hoses Yourself?

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AutoShopOwner

JANUARY 29, 2025

As we kick off 2025, its a great time for you, an auto repair shop owner, to focus on financial organization, especially with tax season just around the corner. Fixed Asset Records Fixed Asset Records document the purchase and depreciation of long-term assets such as equipment, vehicles, and building improvements.

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RepairSmith

NOVEMBER 12, 2024

Factors Affecting Cost Besides parts and labor, several other factors can influence your final bill, including: Vehicle type: PCV valve replacement is costlier for luxury and sports cars with complex engines than for standard sedans or compact cars. Schedule a service with us today to safeguard your vehicle from severe damage.

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RepairSmith

NOVEMBER 12, 2024

Let’s explore the expenses, early warning signs to watch for, and when to head to the auto repair shop. Remember: Catalytic converters are quite expensive to repair. So , you should replace a failing exhaust manifold promptly to prevent further vehicle damage. Think you’re experiencing exhaust manifold issues?

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