Shop Marketing Pros

APRIL 22, 2025

Just mentioning the word in an auto repair shop owners group is enough to start a heated debate. Some shop owners swear by them, saying they keep bays full and bring in new customers. Should your shop use coupons, or are they costing you more than they bring in? Should Your Auto Repair Shop Use Coupons?

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DRIVE

MAY 5, 2025

Already equipped with a mechanical mind and natural talent for fixing cars, Matt found himself at a crossroads at age 27. But it was during this time that the entrepreneurial spark was lit. I watched my boss run his company, Matt recalls, and saw how much money he was making and the free time he had. That experience planted a seed.

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Shop Marketing Pros

NOVEMBER 25, 2024

For shop owners, that kind of consistency isn’t just helpful—it’s the key to becoming the go-to expert in your community. Why Video Is a Must for Auto Repair Shop Marketing Traditional marketing—flyers, ads, and even social media posts—can only take you so far. When you figure it out, there's nothing else like it."

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Business Actualization

AUGUST 5, 2024

Transparency is a cornerstone of trust in any relationship, particularly in the auto repair industry, where customers often feel vulnerable due to a lack of technical knowledge. Digital Vehicle Inspections One of the most effective ways auto repair shops can demonstrate transparency is through digital vehicle inspections.

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Bolt on Technology

NOVEMBER 19, 2024

Trust in the auto repair industry is shockingly low. A recent Consumer Affairs study revealed that a staggering 78% of drivers don’t always trust their mechanics. Even worse, only 17% of drivers feel they’re ever charged fairly for repairs.

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Business Actualization

MARCH 19, 2024

In today's competitive automotive service industry, auto repair shops constantly seek innovative ways to attract new customers and enhance their online visibility. While Google Ads has been a predominant choice for many, Bing Ads has emerged as a powerful and complementary platform to expand your marketing efforts.

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Automotive Training Centre

NOVEMBER 28, 2023

Embarking on a career as an auto mechanic is about more than wrenches and grease. In today’s technologically driven world, mastering a range of software solutions is just as crucial as understanding the mechanics under the hood. Auto diagnostic software streamlines troubleshooting in auto mechanic school.

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Automotive Training Centre

OCTOBER 1, 2024

Auto mechanic training is a hands-on field that requires a combination of technical knowledge, practical experience, and problem-solving skills. In this post, we’ll explore three of the most useful apps for students in auto mechanic training. Torque Pro helps auto mechanic training students with engine diagnostics.

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AutoInc.

MARCH 24, 2025

Some in Congress like to invoke independent auto repair shops to appear on the side of the little guy. They now have an opportunity to support legislation that addresses their data concerns as well as important safety issues for independent repair shops and consumers alike.

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Automotive Training Centre

MAY 29, 2024

This position might seem like a distant goal for recent auto mechanic school graduates, but it’s entirely within reach with the right skills, knowledge, and attitude. This role includes managing a team of mechanics, ensuring the quality and efficiency of repairs, and handling customer relations.

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Automotive Training Centre

JANUARY 10, 2024

Are you interested in entering the Canadian auto repair industry? Auto repair is one of the most in-demand trades in Canada. This blog post highlights how auto mechanic certification helps you stand out in the industry and pave the way for a fulfilling and rewarding career.

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Automotive Training Centre

JANUARY 25, 2024

Are you passionate about cars and have a knack for solving mechanical puzzles? A career as an auto mechanic is the right fit for you! Fortunately, auto mechanic school can equip you with the skills and knowledge needed to excel in the industry. Every day in the life of an auto mechanic brings new challenges.

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Business Actualization

JULY 17, 2024

Documents obtained by Erfan Azimi of EA Digital revealed insights into Google’s search ranking mechanisms, confirming over 14,000 ranking factors. Writing about common vehicle repair problems and solutions tailored to your locale is key. Read more about the leak here.

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Shop Marketing Pros

SEPTEMBER 6, 2023

Watch a 6 min demo video Schedule a discovery call menu A Complete List of Podcasts for the Automotive Independent Aftermarket I think back to 2002 when I opened my first auto repair shop. Every show covers all topics in the auto repair space, and Carm has undoubtedly become the voice of the aftermarket.

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Shop Marketing Pros

JANUARY 28, 2025

Attracting new customers is key to growing any auto repair shop, and Googles Local Service Ads (LSAs) are now making it easierwith a catch. By focusing on proximity, trust, and convenience, LSAs ensure your shop gets noticed by the right people. Heres what you need to know to stay ahead.

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Business Actualization

DECEMBER 22, 2022

However, if you know your industry and your way around the auto repair shop, why would you need to know this sort of thing in the first place? In terms of business in the 21st century, it’s an imperative component of an effective marketing strategy, as new customers will often hear about your shop from a quick Google search.

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Automotive Training Centre

SEPTEMBER 15, 2023

The auto mechanic school offers aspiring technicians a comprehensive education, introducing them to the intricate world of automobile repair and maintenance. Beyond understanding the mechanics of vehicles, a well-rounded skill set is becoming more critical than ever.

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Shop Marketing Pros

MAY 22, 2024

There are so many choices today when it comes to marketing your auto repair shop. I see shop owners posting questions in various industry Facebook groups like The Auto Repair Marketing Mastermind, and they’re asking about choosing the right marketing partners. That being said, we always figured it out.

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Business Actualization

DECEMBER 29, 2022

Part 4: Leverage Google Ads for an Auto Shop Lead Generation System With Calculated ROI Today, Google is the #1 tool for building your business online and getting exposure to help your sales skyrocket. There is so much for Auto Repair Shop operators to consider. While it can be overwhelming, it doesn’t have to be.

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Business Actualization

DECEMBER 29, 2022

Part 4: Leverage Google Ads for an Auto Shop Lead Generation System With Calculated ROI Today, Google is the #1 tool for building your business online and getting exposure to help your sales skyrocket. There is so much for Auto Repair Shop operators to consider. While it can be overwhelming, it doesn’t have to be.

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Spectrio

AUGUST 9, 2021

If you run an auto repair or mechanic shop, you know you cant just sit around and wait for customers to come in. You need auto repair marketing strategies that consistently drive customers to your business. You need to constantly be working to bring in new customers and invite existing customers to return.

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Shop Marketing Pros

MARCH 23, 2025

Long before they think about booking an appointment, potential customers are already forming opinions about your shop based on what they see online in your auto repair marketing, what they hear over the phone, and notice from the parking lot. Does Your Auto Repair Website Convert Customers?

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Automotive Training Centre

OCTOBER 18, 2023

While mechanics once carried out tune-ups, it’s now in the domain of technicians. Before diving headlong into auto mechanic training, let’s delve deeper into what this career entails and if it aligns with your passions and aspirations. Do you want to become a mechanic ? Contact ATC Montreal for more information.

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Shop Marketing Pros

OCTOBER 30, 2024

EPISODE: 124 – BNI and Auto Repair Go Hand in Hand with Steve Hand Curious about how BNI can transform your auto repair shop’s success? Ready to elevate your shop’s networking game and drive more customers through your doors? Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast.

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Automotive Training Centre

JUNE 4, 2024

Embarking on a career after auto mechanic training is exciting, especially for those with a passion for vehicles and a knack for problem-solving. Managing an automotive shop could be the perfect path for those aiming for leadership roles. This role requires technical expertise, leadership skills, and business acumen.

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Automotive Training Centre

APRIL 10, 2024

Completing your auto mechanic training unlocks many opportunities in your Auto Mechanic Career, yet only some options will be the perfect fit for you. Not all auto repair shops are created equal, and some may have practices that may hinder your learning and professional development in the medium to long term.

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Repair Shop Websites

MAY 28, 2025

Mechanic Shop La Familia offers trusted auto repair services in Knoxville at their convenient location on 2029 E Magnolia Ave. Known for honest, reliable work, this family-oriented mechanic shop provides expert AC repair, brake services, undercar maintenance, transmission repair, and automotive fluid changes.

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Automotive Training Centre

OCTOBER 11, 2023

As Volta Energy grows in Quebec, the demand for hybrid and electrical mechanic training grows. With Quebec becoming a hub in the EV battery supply chain, the need for adept technicians and hybrid and electric vehicle mechanics equipped with the know-how of EV technology will inevitably surge.

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Automotive Training Centre

JULY 5, 2023

One of the perks of being an auto mechanic is the utmost freedom to decide where best to apply your skills and training. As an auto mechanic, you have a wide range of exciting workplaces to explore, each offering unique opportunities and challenges.

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Shop Marketing Pros

OCTOBER 4, 2024

As an auto repair shop owner, you might be wondering, “Should I start a podcast for my business?” Podcasting can be valuable, but only if it’s done right and aligns with your shop’s goals, capacity, and audience. Taking the Next Step: Could a Podcast Benefit Your Auto Repair Shop?

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Spectrio

AUGUST 9, 2021

If you run an auto repair or mechanic shop, you know you can’t just sit around and wait for customers to come in. You need auto repair marketing strategies that consistently drive customers to your business. You need to constantly be working to bring in new customers and invite existing customers to return.

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Shop Marketing Pros

NOVEMBER 25, 2024

Check out this episode of the Auto Repair Marketing Podcast where we discuss Doing Video Every Day for a Month to see how consistency pays off. Your audience isn’t filled with auto repair experts—they’re people who need guidance, clear explanations, and practical advice. You don’t need to post daily to stay relevant.

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Bolt on Technology

FEBRUARY 11, 2025

Insights are like having a detailed report card for your auto repair shops performance. They give you valuable information about things like how many cars youre servicing, which services are most popular, how much money each customer spends on average, and even which times of year youre busiest.

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Solera

JUNE 18, 2024

Using verified sources for completing repairs is essential for auto technicians to ensure accuracy, reliability, and safety throughout the repair process. We cater to new shops just starting out, all the way to large franchises needing customized solutions. Did you like this article? LEARN MORE ABOUT DIRECT-HIT® TODAY!

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Shop Marketing Pros

OCTOBER 27, 2023

We just came through the summer months and most auto repair shops seemed to do pretty well. There are good months in auto repair and bad months. C’mon… everybody knows no one is thinking about auto repair! There are only bad months in auto repair! As I write this, it’s October 2023.

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BayIQ

MARCH 27, 2023

As an independent auto shop owner, you could be on your way to bringing in the big bucks…assuming you know how to run your company the right way. According to IBISWorld, the US auto mechanic industry is worth $78 billion.

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Business Actualization

MARCH 19, 2024

In today's competitive automotive service industry, auto repair shops constantly seek innovative ways to attract new customers and enhance their online visibility. While Google Ads has been a predominant choice for many, Bing Ads has emerged as a powerful and complementary platform to expand your marketing efforts.

Auto Repair 130

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