Shop Marketing Pros

NOVEMBER 13, 2024

Join Brian Walker and Caroline Legrand as they dive into easy, actionable strategies to help auto repair shops plan their marketing month-by-month. Discover fresh ideas for social media, event hosting, and campaigns that’ll keep your shop top-of-mind all year.

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Shop Marketing Pros

MAY 14, 2025

RepairPals Certified Network of shops is trusted by millions of customers each month. Learn more at RepairPal.com/shops. Its a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. AppFueled makes marketing easy.

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Shop Marketing Pros

JUNE 4, 2025

From the high-energy, fully branded Sweet Ice Willie who made them feel like family, to a rum-slinging boat captain with a loyal dog and a serious social media game, to a beach bar owner who somehow remembered names hours later in a crowd of 100 each story is a reminder that its not always the fanciest place that leaves the biggest impact.

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Shop Marketing Pros

JULY 9, 2025

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. AppFueled makes marketing easy.

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Brake & Front End

MAY 13, 2025

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. He is the shop manager and diagnostic technician at McNeils Auto Care in Sandy, UT, a Napa Gold Certified Auto Care.

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Auto Service World

APRIL 15, 2025

Ways to pay will continue to be an area of growth, as higher demands will be put on auto repair shops to offer consumer credit options, easy monthly payment plans and affordable financing to help manage rising repair costs.

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Shop Marketing Pros

JUNE 18, 2025

August Monthly Themes (00:04:40) Covers National Dog Month, Happiness Happens Month, and National Back to School Month as social media topics. August Weekly Observances (00:07:37) Highlights National Management Training Week and its relevance to fall conference season and staff training.

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Shop Marketing Pros

APRIL 9, 2025

Marketing Discussion (00:01:05) Brian and Chris discuss the importance of marketing in auto repair shops. Spending on Marketing (00:02:05) Chris shares his significant marketing budget for his newly purchased shop. Shop Performance Update (00:04:03) Chris provides updates on sales growth since acquiring the shop.

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Shop Marketing Pros

JUNE 25, 2025

The Reality of Google Ads Management (00:01:17) Discussion on misconceptions about Google Ads being “on/off” and the need for ongoing optimization. Optimizing and Managing LSA (00:33:16) LSA also requires ongoing optimization; quality improves over time.

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Solera

MAY 8, 2023

Wouldn’t it be nice if software could eliminate the day-to-day management of your vehicle repair shop, while unlocking your shop’s full financial potential? Go Under the Hood of Identifix Shop Manager Identifix has done it again! Like a Driver Assistant, but for auto repair shops.

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Auto Service World

AUGUST 17, 2024

In the realm of auto repair shops, having a strong and distinctive brand is crucial for success. While many shop owners may concentrate on the aspects of their business, overlooking branding can prove to be a costly misstep. A crafted brand enables you to communicate your values, services, and expertise effectively.

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Solera

AUGUST 19, 2024

The right auto repair shop marketing strategy can elevate your reputation, drive increased financial success, and ultimately lead to higher customer satisfaction. Why is Auto Repair Shop Marketing Important? Effective marketing strategies are the backbone of business growth, including auto repair shops.

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Solera

APRIL 1, 2024

Provide a Digital Experience Maintain a professional website and active social media profiles that provide customer testimonials and shows you are active in your community. Building trust with auto repair shop customers takes time and consistent effort. Keep Your Data Safe Protect your customer’s data and privacy.

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Shop Marketing Pros

MARCH 23, 2025

Before they ever call or walk through your door, theyre sizing up your shop based on what they find online. Your website, Google Business Profile, and the shops social media presence all shape that first impression. A well-managed profile builds trust to help potential customers consider contacting you.

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Shop Marketing Pros

JULY 7, 2023

When people want their car fixed, they don’t just go to any auto repair shop. You can show your expertise, build trust, and deliver outstanding results by defining the exact process you use that makes your shop unique. A proven process is the exact way that your team does things at your auto repair shop.

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AutoShopOwner

AUGUST 9, 2023

Running an auto repair shop is a rewarding career and an integral part of a community. As an auto shop owner, you must understand the importance of implementing the necessary systems and processes to keep your business profitable and sustainable long-term.

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Shop Marketing Pros

OCTOBER 4, 2024

As an auto repair shop owner, you might be wondering, “Should I start a podcast for my business?” Podcasting can be valuable, but only if it’s done right and aligns with your shop’s goals, capacity, and audience. Starting small and manageable is the key to success.

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Auto Profit Masters

JULY 20, 2023

There are several ways that social media marketing can help your auto shop. Establishing a social media profile, like on Facebook or Instagram, allows customers to leave an excellent review, instantly showing potential customers what a significant business you are. Most younger customers use social media daily.

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Shop Marketing Pros

OCTOBER 4, 2024

Social media is one of the most powerful tools for your auto repair shop, but if you’re not taking full advantage of it, you’re missing out. We get it—there are valid reasons why shop owners struggle to post consistently. The shop isn’t clean enough. The shop is not presentable.”

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Mitchell 1

SEPTEMBER 18, 2024

With AAPEX 2024 fast approaching, Mitchell 1 has joined forces with Babcox Media to highlight how advancements in automotive repair technology have transformed the industry. The post Driving the Future: How Auto Repair Shops are Evolving appeared first on Mitchell 1 ShopConnection.

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Repair Shop Websites

JANUARY 9, 2024

If your auto repair shop is currently not using Instagram, now is the time to do so. Do Auto Repair Shops Need to Be on Instagram? Managing multiple online accounts can feel like a hassle and adding Instagram to that list may feel unnecessary. Thinking about joining Instagram?

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Shop Marketing Pros

MAY 15, 2024

Learn more about RepairPal at [link] Talking Points What do you think has been the most significant change in marketing for auto repair shops over the last decade? How do you anticipate the rise of electric vehicles will change the marketing needs of auto repair shops?

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Automotive Management Network

SEPTEMBER 4, 2024

Running an auto repair shop in today’s market requires more than just technical expertise; it demands a robust marketing strategy to attract and retain customers. Use your website, social media, and in-shop signage to remind customers about the referral program. Social media is a two-way street.

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Automotive Management Network

MAY 16, 2024

Running an auto repair shop requires more than just mechanical expertise. It demands efficient operations management, from scheduling and inventory to invoicing and customer communication. But with so many options on the market, how do you choose the best solution for your shop?

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Automotive Training Centre

APRIL 10, 2024

Not all auto repair shops are created equal, and some may have practices that may hinder your learning and professional development in the medium to long term. High Employee Turnover High turnover is a significant red flag in any industry, including auto mechanics.

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Solera

SEPTEMBER 9, 2024

Integrate mobile mechanic software into your auto repair shop to boost overall efficiency, enhance your bottom line, and improve customer satisfaction. The Importance of Efficiency in Shops Efficiency powers the engine that drives daily auto repair shop operations to achieve quarterly and annual goals.

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Solera

MAY 21, 2024

Showcase your shop’s value with Digital Vehicle Inspection (DVI). Identifix Shop Manager takes your processes to the next level by integrating the DVI checklist into the repair order. Save your technicians’ time and increase your shop’s average repair order amount by recommending additional, needed services.

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AutoFix

DECEMBER 18, 2023

Transforming Your Auto Repair Business with Expert Strategies The Road to Financial Success In the competitive world of auto repair, achieving financial success requires more than just technical expertise. Optimizing Inventory Management Inventory management is a balancing act.

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Shop Marketing Pros

NOVEMBER 13, 2023

Back when we had our shop we were figuring out marketing just like many of you are today. We were auto repair shop owners, not marketers. Social media wasn’t really a thing back then so we didn’t have to worry about that. I wrote a guide on creating a real world marketing plan for your auto repair shop.

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AutoFix

JULY 5, 2024

By Coach Chris Cotton, Auto-Fix Auto Shop Coaching Hey there, fellow auto repair shop owners ! Let’s chat about how your shop has been doing so far, what might have held you back, and how you can turn things around for a strong finish to the year. Understanding these setbacks is crucial.

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Automotive Management Network

AUGUST 30, 2024

In an earlier article we discussed how to negotiate with customers who leave bad online reviews for auto repair shops. This is only half the strategy for shops that want good online profiles, though. Here we will discuss ways to encourage your customer base to give your shop good feedback.

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Business Actualization

JULY 21, 2021

As the company’s General Manager, Bill has been responsible for bringing innovations in daily operations to the full-service, high-tech auto repair facility for 20+ years. We then post it to all of our social media accounts: Facebook, Instagram, LinkedIn, and Twitter. Where do you post your blog content?

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FastTrak Auto Shop Management Systems

JUNE 2, 2023

This writing focuses on social media posts and does not address social media advertising which is a whole topic in itself. The key point of social media postings is to keep them ‘social’. Also, social media postings must be kept up. That being said social media can be very effective at customer relationship building.

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Shop Marketing Pros

OCTOBER 27, 2023

We just came through the summer months and most auto repair shops seemed to do pretty well. Does it represent your auto repair shop well? I’m not just talking about “auto repair near me”. Do your social media posts show people the heart of your business and team? Do you give back?

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Autoshop Solutions

AUGUST 1, 2023

Since 2005, Autoshop Solutions has been helping the automotive industry with custom-designed websites and internet marketing solutions, including Pay-Per-Click, Search Engine Optimization, Social Media, and more. in the Top 10 Websites.

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Shop Marketing Pros

SEPTEMBER 3, 2024

However, it’s essential to understand that they manage multiple clients. This includes your social media accounts, domain registrar, Google Business Profile, and any other relevant systems. Understand Your ROI Understanding that ROI is measured over the long term is essential for managing your expectations.

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Shop Marketing Pros

AUGUST 6, 2024

Do you believe that your auto repair shop is the same as every other auto repair shop? Most shop owners don’t, and they’re right. You need to tell people about what’s happening in your shop and in your lives through social media. It could be that they don’t trust auto repair shops.

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