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Most autorepairshops’ social media is just… there. But your shop? You go above and beyond for your clients, deliver craftsmanship that’s worth every dollar, and provide an experience people don’t expect from an autoshop. So why is your social media saying otherwise?
Most autorepairshops’ social media is just… there. But your shop? You go above and beyond for your clients, deliver craftsmanship that’s worth every dollar, and provide an experience people don’t expect from an autoshop. So why is your social media saying otherwise?
Whether its sponsoring a local sports team, supporting a food bank, or funding a scholarship, community involvement for autorepairshops is a powerful way to make an impact and build relationships. But heres the challenge: How do you promote your autorepairshops community engagement without coming off as self-serving?
Engaging with the Community (00:01:10) Emphasis on keeping customers engaged during a slow month and using social media effectively. National Days and Events (00:09:09) Discussion on leveraging national days and events for creative marketing strategies in July.
In the realm of autorepairshops, having a strong and distinctive brand is crucial for success. While many shop owners may concentrate on the aspects of their business, overlooking branding can prove to be a costly misstep. A crafted brand enables you to communicate your values, services, and expertise effectively.
The right autorepairshop marketing strategy can elevate your reputation, drive increased financial success, and ultimately lead to higher customer satisfaction. Why is AutoRepairShop Marketing Important? Effective marketing strategies are the backbone of business growth, including autorepairshops.
Join Brian Walker and Caroline Legrand as they dive into easy, actionable strategies to help autorepairshops plan their marketing month-by-month. From practical ways to align your campaigns with community events to leveraging fun, nationally recognized days, you’ll learn how to make your marketing engaging and impactful.
In this episode, theyll share creative campaign ideas, fun social media prompts, and practical ways to highlight your team, engage customers, and boost brand awareness. RepairPal is the key that unlocks more business for your repairshop. Learn More at RepairPal.com/shops. AppFueled makes marketing easy.
There are so many choices today when it comes to marketing your autorepairshop. I see shop owners posting questions in various industry Facebook groups like The AutoRepair Marketing Mastermind, and they’re asking about choosing the right marketing partners.
Closing Remarks and Sponsors (00:12:28) Final thoughts and reminders about the benefits of RepairPal and App Fueled for autorepairshops. World Bicycle Day (00:14:25) Discussing community goodwill by offering bicycle repairs for kids. Social Media Day (00:23:12) Encouraging proactive social media marketing strategies.
As an autorepairshop owner, you might be wondering, “Should I start a podcast for my business?” Podcasting can be valuable, but only if it’s done right and aligns with your shop’s goals, capacity, and audience. Thousands of people come out for this event and it’s a great time!
Back-to-school season, college car checkups, fall event prep, it’s all coming fast. Brian Walker and Caroline Legrand break down what shop owners should be doing in June to stay ahead of the game. National Tug of War Day & Rock Paper Scissors Day (00:20:15) Fun team-building activities and social media content ideas for shop staff.
RepairPals Certified Network of shops is trusted by millions of customers each month. Learn more at RepairPal.com/shops. Its a CRM designed for autorepairshops with tools like segmentation, reminders, and even a call center. AppFueled makes marketing easy.
For shop owners, that kind of consistency isn’t just helpful—it’s the key to becoming the go-to expert in your community. Why Video Is a Must for AutoRepairShop Marketing Traditional marketing—flyers, ads, and even social media posts—can only take you so far.
EPISODE: 129 – Preparing for February’s Marketing Want to make your February marketing a win for your autorepairshop? Random Acts of Kindness Week (00:07:41) Discussion on promoting kindness in the shop and community during Random Acts of Kindness Week.
The second step is establishing a presence on social media platforms such as Facebook, Instagram, and Twitter. Social media is a powerful tool for building brand awareness and connecting with your target audience. Partnering with car dealerships, autorepairshops, or car rental companies can open new work streams.
As an independent auto body estimator, staying updated helps build a stellar reputation. Engage with local autorepairshops, insurance companies, and car dealerships. Attend industry events, workshops, and seminars. Use social media platforms to reach a broader audience.
Running an autorepairshop in today’s market requires more than just technical expertise; it demands a robust marketing strategy to attract and retain customers. Use your website, social media, and in-shop signage to remind customers about the referral program. Social media is a two-way street.
EPISODE: 117 – Back to School Marketing Panel Join host Kim Walker as she leads a heartwarming and insightful panel discussion with autorepairshop owners who are making a real difference in their communities. Panelist Introductions (00:03:11) Each panelist introduces themselves and their respective autorepairshops.
When you think of marketing for your autorepairshop, chances are you’re thinking about running ads on Google or Facebook. Maybe social media or SEO. Retention marketing is the unsung hero of creating raving fans for your autorepairshop. These are acquisition marketing strategies.
Designed exclusively for autorepairshop owners, Plan With The Pros offers a rare opportunity to escape the chaos of day-to-day operations and develop a complete, personalized marketing strategy for 2026. Who Should Attend: Autorepairshop owners who are ready to stop scrambling and start leading with purpose.
Social media, email marketing, and SEO can help promote your brand and services along with traditional marketing such as print ads and direct mail. Plan an event with another business in town or invite influencers to share your social media or share their content to help increase your following.
Shop Marketing Pros clients came away with multiple awards at the event, which was held Feb. VISION, which is presented by the Midwest Auto Care Alliance, features over 100 training courses for independent autoshop owners and gives them a chance to network at the event.
Yes, especially when it comes to marketing your autorepairshop! 45% of people watch an hour or more of videos on social media per week. Nearly 90% of marketers are satisfied with their social media video marketing ROI. Let’s look at some great times to use video marketing for your shop next.
By Coach Chris Cotton, Auto-Fix AutoShop Coaching Hey there, fellow autorepairshop owners ! Let’s chat about how your shop has been doing so far, what might have held you back, and how you can turn things around for a strong finish to the year. Let’s make the next six months count!
This writing focuses on social media posts and does not address social media advertising which is a whole topic in itself. The key point of social media postings is to keep them ‘social’. Also, social media postings must be kept up. That being said social media can be very effective at customer relationship building.
We just came through the summer months and most autorepairshops seemed to do pretty well. Does it represent your autorepairshop well? I’m not just talking about “autorepair near me”. Do your social media posts show people the heart of your business and team?
Launch a Summer Service Campaign Offering summer service specials can help attract customers and boost your autorepairshop’s revenue. You can create social media posts, email campaigns, and other marketing materials that showcase services such as air conditioning check-ups, oil changes, and brake checks.
This includes your social media accounts, domain registrar, Google Business Profile, and any other relevant systems. Share What's Happening in Your World Keeping your marketing team updated with significant changes and events in your business is crucial. When you figure it out, there's nothing else like it."
Chris says the average estimate he looks for from his shops is $1500 and if it’s less than $1000, they’re digging into processes to find the problem. The job of an autorepairshop is to fix cars. A healthy autorepairshop will have a 20% profit margin. Paid social media advertising can be measured.
The Marketing for AutoRepairShops (MARS) 2024 Conference is back, and this year, it's blasting off with an electrifying announcement that is sure to leave attendees over the moon! With an unparalleled lineup of stellar marketing professionals and instructors, MARS 2024 promises to be an event like no other.
Do you believe that your autorepairshop is the same as every other autorepairshop? Most shop owners don’t, and they’re right. You need to tell people about what’s happening in your shop and in your lives through social media. It could be that they don’t trust autorepairshops.
Every autorepairshop owner knows how repeat business pays off. An existing customer has a 60 to 70-percent chance of proceeding with a repair compared to 5 to 20-percent with a new one. For autorepairshops , this business-retention tactic leads to a greater market share and profitability.
Social Media Updates : Regularly post updates on your social media platforms, using engaging visuals to capture attention and encourage shares. In-Shop Signage : Display prominent signs in your current shop to inform walk-in customers about the upcoming move. Verify your new location is zoned for an autorepairshop.
Every autorepairshop has customer turnover as people move away or give up their cars when they get older. By constantly bringing in new customers, you keep your bays busy and your shop profitable. However, it takes planning to generate leads for your autorepairshop.
Finding a reliable autorepairshop that understands the specific needs of your vehicle is crucial for maintaining its longevity and performance. A shop with experienced, certified mechanics and a strong reputation is more likely to provide reliable service.
Marketing for the autoshop professional. Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your AutoRepairShop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. Let’s get started.
If you’re looking for a marketing company to work with to market your autorepairshop, you should talk to multiple of the companies on this list and make the decision that you think will be best for your autorepairshop. That’s what makes us a right-fit for one client and a wrong-fit for another.
Join Brian Walker and Caroline Legrand as they share creative, actionable ideas to help your autorepairshop stand out this spring. With Womens History Month, spring maintenance season, and pre-trip inspections for spring break on the horizon, this episode is packed with strategies to prepare your shop for a busy March.
On social media, people dont want to see your ads. My local autorepairshop offers oil changes. But first Why Should AutoRepairShops Be Involved in Their Social Media? But first Why Should AutoRepairShops Be Involved in Their Social Media? Lets lean into that.
Welcome and Topic Introduction (00:00:10) Brian Walker welcomes listeners and introduces the topic of making great first impressions in autorepair. Secret Shopper Concept (00:01:03) Kim discusses the idea of offering secret shopper services to evaluate first impressions in autorepairshops.
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