Tomorrow's Technician

APRIL 29, 2025

automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. Jake Sorensen, Technician McNeil’s Auto Care, Sandy, UT Jake Sorensen Jake Sorensen is the shop manager and diagnostic technician at McNeils Auto Care. Meet our April candidates!

Apprenticeship 130

Apprenticeship ASE ASE Certification Automotive 130

AutoFix

FEBRUARY 13, 2025

For auto repair shop owners, mastering automotive customer service isnt just about answering questionsits about educating customers, setting realistic expectations, and making them feel valued. Understanding the Modern Auto Repair Customer Customers today have more access to information than ever before.

Service Advisor 52

Service Advisor Auto Repair Auto Repair Shop Customer Service 52

Brake & Front End

MAY 13, 2025

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. Meet our April candidates! Nominate A Mentor Now!

Apprenticeship 130

Apprenticeship ASE ASE Certification Automotive 130

AutoFix

MARCH 19, 2025

In the auto repair industry, customer service is just as important as technical expertise. One of the biggest challenges shop owners and service advisors face is handling difficult conversationsespecially when customers express frustration or assign blame for vehicle issues.

Service Advisor 52

Service Advisor Auto Repair Shop Auto Repair Customer Service 52

Automotive Management Network

NOVEMBER 30, 2020

One of the ways to do this is for shops to focus on customer education. Do your service advisors take time to explain repairs or the necessity of repairs? If the repairs are more extensive or expensive than they were expecting, they may become suspicious, and that’s a huge barrier to building trust.

Education 52

Education Service Advisor Auto Repair Shop Management 52

Automotive Management Network

JANUARY 18, 2021

What kind of telephone system does your auto repair shop use ? Many smaller shops use the traditional, landline phone systems that we are all familiar with. How do on-premise phone systems differ from hosted telephone systems, and how can expanded telephone features help a shop’s marketing and bottom line?

Auto Repair Shop 52

Auto Repair Shop Auto Repair Management Service Advisor 52

AutoFix

JUNE 19, 2024

But what is a service writer , and why is their role so crucial in an auto repair shop ? In this blog post, we will delve into the responsibilities of a service writer, explore how their expertise can enhance shop operations, and provide insights into how a competent service writer can elevate your business.

Auto Repair Shop 52

Auto Repair Shop Auto Repair Service Advisor Technical 52

Shop Marketing Pros

SEPTEMBER 6, 2023

Watch a 6 min demo video Schedule a discovery call menu A Complete List of Podcasts for the Automotive Independent Aftermarket I think back to 2002 when I opened my first auto repair shop. ” He is the author of the book, Your Perfect Shop: How to Start, Run & Sell a Profitable Shop.

Auto Repair 246

Auto Repair Auto Repair Shop Automotive Mechanic 246

Institute for Automotive Business Excellence

APRIL 4, 2024

In the dynamic landscape of independent auto repair shops, every decision counts towards the profits, sustainability, and growth of the business. Enter The Institute and Cecil Bullard, a seasoned veteran in the realm of auto business, who advocates for a paradigm shift in how shops perceive parts pricing.

Auto Repair Shop 52

Auto Repair Shop Auto Repair Management Service Advisor 52

Shop Marketing Pros

SEPTEMBER 18, 2023

Once that happens, marketing has done its job and it’s time for sales and customer service to kick in. At Shop Marketing Pros, we tend to work with the best of the best shops. If you have a low average estimate, you’ll certainly have a low average repair order. The job of an auto repair shop is to fix cars.

Auto Repair Shop 130

Auto Repair Shop Service Advisor Media Auto Repair 130

Autoflow

DECEMBER 12, 2024

DVI Customer Insights Getting game-changing data Im one of the first people to agree that as shop owners, we need goals, policies, and procedures to properly run our businesses. The DVI (Digital Vehicle Inspection) is often described with the primary focus on educating and informing the customer, which we also hope positively impacts our ARO.

Service Advisor 52

Service Advisor Auto Repair Shop Auto Repair Education 52

AutoFix

FEBRUARY 9, 2024

By Coach Chris Cotton Navigating auto repair shop finances can be as intricate as diagnosing an engine problem: you need the right tools, knowledge, and a solid plan to ensure everything runs smoothly. Auto Repair Shop Translation: Your shop needs its own emergency fund.

Auto Repair 40

Auto Repair Auto Repair Shop Finance Apprenticeship 40

Autoflow

MAY 8, 2023

They also record a list of suggested repairs for the future, creating an easily accessible digital record for each vehicle. As a result, service advisors can quickly get updates and share them with clients. They can recommend additional services and explain them with photo evidence to justify the work.

Auto Repair 52

Auto Repair Auto Repair Shop Software Service Advisor 52

Shop Marketing Pros

JUNE 9, 2023

Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. So this one will read a bit differently than my other material.

Auto Repair Shop 130

Auto Repair Shop Auto Repair Management Education 130

Shop Marketing Pros

JUNE 25, 2025

You’ll hear why turning off your ads when things get tough might be the worst move, how Local Services Ads (LSA) are stepping in to fill the gap, and why online scheduling isn’t just convenient, it’s essential. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair.

Auto Repair 130

Auto Repair Auto Repair Shop Service Advisor Troubleshooting 130

Auto Service World

APRIL 25, 2025

Solutions for automotive retail and repair are closer than you think Once upon a time, an auto repair shops most advanced technology was a well-worn set of socket wrenches and a grease-stained shop manual. Thats not just good service; thats customer loyalty in the making.

Retail 245

Retail Troubleshooting Automotive Services Management 245