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The psychology behind auto service communication

Auto Service World

In the world of automotive repair, knowing how to talk to customers can be just as important as knowing how to fix their cars. When you can understand the various personality traits of the consumer, you can better work with clients and effectively communicate with them, said Emily Chung, a former auto repair shop owner.

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You’re Not Spending Enough Money On Marketing with Parker Branch

Shop Marketing Pros

EPISODE: 146 You’re Not Spending Enough Money On Marketing with Parker Branch Brian and Parker dive into how strategic marketing investment can drive real growth for auto repair shops. They discuss why many shop owners hesitate to spend more on marketing and how cutting back can actually slow growth.

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From Wrenches to Leadership: How Matt Pierce Built Tech Hedz Into a Thriving Auto Repair Shop

DRIVE

Here, Matt opens up about the early struggles, the turning points and the mindset shifts that helped shape Tech Hedz into the shop it is today. A Leap of Faith at 27 Matt Pierce of Tech Hedz Matt didnt follow the traditional path into the automotive repair world. Its not just about fixing cars its about running a business.

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Isn’t It Time We Rethink What a Master Level Technician Is?

AutoShopOwner

By Joe Marconi, an Elite Worldwide Blog - My roots in the automotive industry go back to the 1970s working in a small 2-bay auto repair shop. That meant that I was expected to repair or service nearly anything that rolled into my work bay. Isn’t It Time We Rethink What a Master Level Technician Is?

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ASA Coalition Legislation would Resolve Core Issues Faced by Independent Auto Repairers

AutoInc.

Some in Congress like to invoke independent auto repair shops to appear on the side of the little guy. They now have an opportunity to support legislation that addresses their data concerns as well as important safety issues for independent repair shops and consumers alike.

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Easy Car AC Repair in Sacramento: What It Includes + Costs

RepairSmith

Car AC Repair in Sacramento, CA Sacramentos weather is generally mild and dry, but summers are a different story. Moreover, high heat can damage your cars AC, battery, and other components. Visit a car AC repair shop in Sacramento or call a mobile mechanic for hassle-free service.

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NAPA Recognizes April Mentorship Award Candidates

Tomorrow's Technician

He is the shop manager and diagnostic technician at McNeils Auto Care in Sandy, UT, a Napa Gold Certified Auto Care. Chip Broemmer, Owner Advanced Car Care Center, Springfield, MO Chip Broemmer (center) with the team at Advance Auto Care, Springfield, MO. Nominate A Mentor Now!