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How Digital Touchpoints Influence Big-Ticket Auto Sales

Auto Service World

These range from initial online searches and social media ads to virtual test drives and online reviews. When it comes to big-ticket auto salessuch as luxury vehicles or premium electric carsthese digital touchpoints play a critical role in shaping buyer behavior, influencing decisions long before a customer sets foot in a showroom.

Media 130
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Roadmap to Prosperity: Indie Dealerships’ Guide to Competing with the Big Players

Solera

Whether it’s personalized customer service, unique vehicle offerings, or community involvement, carve out a niche that sets you apart from the more prominent players. The currency of loyalty is an invaluable asset, driving sustained growth and positive word-of-mouth marketing. Monitoring and Adapting The automotive market is dynamic.

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Retail used-car market by the numbers: Supply, demand, prices & EV metrics

Auto Remarketing

Data analysts from the company develop the report, which delves into a range of macro and micro auto market trends through analysis of supply, demand, pricing and consumer behavior across the various Cars Commerce platforms. Average used-vehicle listing prices in January, were down 1.6% Average days on market is up 10.1%

Used Cars 105
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Meta Announces 2 New Dealer Playbooks

AutoSuccess

As dealers bid farewell to the seller’s market after four years of anything but normal, balance is expected to return to the U.S. auto market 1. 1 Given this shift and the variables that exist in today’s retail automotive market, one truth remains: a dealer’s bottom line.

Retail 52