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How Digital Touchpoints Influence Big-Ticket Auto Sales

Auto Service World

These range from initial online searches and social media ads to virtual test drives and online reviews. When it comes to big-ticket auto salessuch as luxury vehicles or premium electric carsthese digital touchpoints play a critical role in shaping buyer behavior, influencing decisions long before a customer sets foot in a showroom.

Media 130
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Roadmap to Prosperity: Indie Dealerships’ Guide to Competing with the Big Players

Solera

Introduction In the fast-paced world of automotive retail, independent dealerships often face stiff competition from larger counterparts. While it may seem like a David vs. Goliath scenario, there are strategic approaches that indie dealerships can employ not only to survive but thrive in the market.

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Meta Announces 2 New Dealer Playbooks

AutoSuccess

As dealers bid farewell to the seller’s market after four years of anything but normal, balance is expected to return to the U.S. auto market 1. 1 Given this shift and the variables that exist in today’s retail automotive market, one truth remains: a dealer’s bottom line. Businesses can get started now.

Retail 52
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Retail used-car market by the numbers: Supply, demand, prices & EV metrics

Auto Remarketing

Data analysts from the company develop the report, which delves into a range of macro and micro auto market trends through analysis of supply, demand, pricing and consumer behavior across the various Cars Commerce platforms. from December. Despite the fact that the average car list price decreased by 10.5%

Used Cars 105