ASE Media Technical 
Brake & Front End
MAY 13, 2025
In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. Jake is the 2019 NAPA ASE Technician of the Year and 2019 Ratchet + Wrench All Star Technician of the year.
Tomorrow's Technician
OCTOBER 12, 2023
Jeff Buckley, owner of My Father’s Shop in Midlothian, TX, has partnered with Milton Industries, as well as Associated Equipment, Redline Detection and TOPDON USA for the 2023 Fall Tools For Schools giveaway. Buckley is an ASE Certified Service Advisor, Master Tech, and AMI Master – AMAM & AMEV.
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AutoInc.
MAY 31, 2023
Leesburg, Virginia – The National Institute for Automotive Service Excellence (ASE) has designated June as Automotive Service Professionals Month (ASPM), the ideal time to recognize skilled automotive professionals and the valuable service they provide from coast to coast.
Solera
MAY 11, 2023
Know the talent pool : As technicians from the Baby Boomer era retire, they are being replaced by Gen X’ers, Millennials and Gen Z’ers who don’t scan the help wanted ads to find a job. To capture their interest, you need to be where they are and that means social media – Facebook, Twitter, Instagram, LinkedIn, and job search engine sites.
Shop Marketing Pros
JUNE 9, 2023
Your billboards talk about your 30 years of service and ASE certifications. They have technical classes, management classes, and marketing classes. I see shop owners who no longer turn wrenches taking technical classes and bypassing marketing classes. Your emails have Grandma’s pecan pie recipe. Yeah, she’s that good!
Brake & Front End
MAY 27, 2025
The entries continue to pour in, and were excited to showcase two more amazing mentors as part of the ongoing The ShopOwner Mentorship Award Sponsored by NAPA. His ASE Master Technician & L1 training skills have provided invaluable knowledge to those entry level technicians who seek to become ASE certified mechanics.
Tomorrow's Technician
MAY 27, 2025
The entries continue to pour in, and were excited to showcase two more amazing mentors as part of the ongoing The ShopOwner Mentorship Award Sponsored by NAPA. His ASE Master Technician & L1 training skills have provided invaluable knowledge to those entry level technicians who seek to become ASE certified mechanics.
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