ASE Engineering Media 
Tomorrow's Technician
JUNE 25, 2025
The Automotive Aftermarket Products Expo ( AAPEX ) is unveiling the details behind the new student engine assembly competition at this year’s event. Teams of vocational students, who are training to be auto technicians, will race to disassemble and reassemble a Chevy 350 engine. On social media, follow AAPEX at #AAPEX25.
Tire Review Magazine
DECEMBER 11, 2024
Our focus has shifted towards leveraging more digital strategies such as Search Engine Marketing (SEM), Google My Business Pages, Google AdWords, social media platforms, QR Codes, and our website to connect with our audience effectively, Trula explains.
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Shop Marketing Pros
JULY 14, 2025
Shops that include ASE-certified tech bios, clear author info on blogs, and even a photo of the team on the About page are climbing. What’s causing that check engine light? Pro tip: YouTube is the second-largest search engine. Title your videos with local keywords: “Check Engine Light? Make it simple, honest, and helpful.
Brake & Front End
OCTOBER 4, 2023
It’s a reminder that innovation, while billed as new and unique, is often built on what came before—the paths carved by other innovators. And while EVs are going to continue to grow, internal combustion engines are going to be a major part of the market—it’s not going away anytime soon,” Noal continued.
Tomorrow's Technician
OCTOBER 4, 2023
It’s a reminder that innovation, while billed as new and unique, is often built on what came before—the paths carved by other innovators. And while EVs are going to continue to grow, internal combustion engines are going to be a major part of the market—it’s not going away anytime soon,” Noal continued.
Brake & Front End
DECEMBER 11, 2023
Antero Automotive, an ASE Blue Seal and Repair Pals certified auto repair shop, is honored to receive the 2023 MARCOM Gold Award. They staff A-level technicians who focus on different makes and models, allowing the shop to offer a complete range of repairs for all vehicle makes and models, including diesel engines.
Tomorrow's Technician
JULY 1, 2024
The automotive aftermarket often celebrates its long and historic legacy—manufacturers that engineer solutions, distribution channels that crisscross the country, parts stores and repair shops that keep America moving.
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