AutoShopOwner
NOVEMBER 15, 2024
By Joe Marconi, an Elite Worldwide Blog - My roots in the automotive industry go back to the 1970s working in a small 2-bay auto repair shop. As a young technician, my goal was to attain the status of master-level. That meant that I was expected to repair or service nearly anything that rolled into my work bay.
Shop Marketing Pros
MARCH 23, 2025
If your site doesnt make that obvious within a few seconds, theyll move on to the next shop. Auto repair, European specialists, fleet services, etc.) Years in business, ASE-certified techs, customer testimonials) Whats the next step? Weve created a free First Impressions Checklist to help you audit your shop.
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Tomorrow's Technician
APRIL 29, 2025
It’s a two year, competency-based program in which participants master certain skill sets before moving on to new levels of responsibility From left, Pete McNeil and Jake Sorensen, McNeil’s Auto Care Center, Sandy, UT. Jake is the 2019 NAPA ASE Technician of the Year and 2019 Ratchet + Wrench All Star Technician of the year.
AutoShopOwner
FEBRUARY 23, 2025
I quickly learned that while my strategy did attract consumers, marketing to the masses was not going to be the way to grow my young auto repair shop. As a former columnist for Ratchet & Wrench Magazine and co-founder of AutoShopOwner.com, Joe has been a keynote speaker at the Ratchet and Wrench Conference.
Brake & Front End
MAY 13, 2025
It’s a two year, competency-based program in which participants master certain skill sets before moving on to new levels of responsibility From left, Pete McNeil and Jake Sorensen, McNeil’s Auto Care Center, Sandy, UT. Jake is the 2019 NAPA ASE Technician of the Year and 2019 Ratchet + Wrench All Star Technician of the year.
Solera
JUNE 18, 2024
Using verified sources for completing repairs is essential for auto technicians to ensure accuracy, reliability, and safety throughout the repair process. Why trust Automotive Service Excellence (ASE) Certified Professionals? These case studies are confirmed, experience-based fixes directly from technicians and shops.
Tomorrow's Technician
OCTOBER 12, 2023
My thought is the local auto repair shops will notice their local program and hop on board to help them, in turn, finding the next crop of technicians.” My Father’s Shop is a family-owned and operated business located just south of the Dallas Ft. The schools with the most votes ‘win’ much needed tools and equipment.
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