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Key Strategies for Service Drive Transformation 1. Adopt Technology for Seamless Interactions The integration of advanced software tools has revolutionized dealership operations, especially in the service department. Consider investing in software that consolidates these functions into one intuitive platform.
Customer satisfaction is directly related to dealership efficiency, so busy service departments are in need of a one-stop solution to streamline processes and build customer trust. BMW of El Cajon in El Cajon, California, is a mid-size dealership with around 30 technicians and 10 serviceadvisors.
Access to a labor time guide that quantifies how long an EV repair takes could prove invaluable for technicians, serviceadvisors, and customers alike. A mechanic labor time guide sets the tone for your serviceadvisors, technicians, and customers as a basis for pricing. Did you like this article?
This article walks you through the essential financial strategies you need to keep your shop profitable, sustainable, and competitive in todays market. Labor shortages have driven up wages for technicians and serviceadvisors. Are your serviceadvisors trained to sell value, not price?
If you’re reading this years later, don’t worry because the information in this article is timeless. Are you using your CRM and shop management software to its fullest? I’m going to go at it from a more diverse approach in this article instead of talking about this specific event, but you can read that post here if you’d like.
Every serviceadvisor, cashier and manager is trained with word tracks like: Tim, thank you for coming to ABC Toyota. Sherman, a former dealership controller, built custom software and reporting that transforms complex raw bank data into a simple format compatible with major DMS systems.
When I started a reconditioning software company in 2010, I just knew that any success we might achieve would depend on a long-term, committed promise to excel in customer support and experience as much as the benefits delivered. She was a warranty administrator and master serviceadvisor for a Jaguar-Land Rover dealership.
As one dealer principal told me while I was gathering facts and information for this article: “When we are going through a phase with margin compression like we are now — we look at EVERY expense to see, where we can reduce or cut costs.” The other side of the scale — or the equation — is costs.
Integrates with shop management software so that serviceadvisors can see customer profiles and lead sources based on the caller ID. Increases call coverage so that customers reach a real person instead of being instructed to leave a message during a situation where they need service urgently.
The Environmental Protection Agency accused Volkswagen of equipping its diesel vehicles with software designed to manipulate emissions tests, and while litigation was pending, Volkswagen dealers had to issue a stop sale on all their TDI vehicles. One of the main reasons we had pursued [Volkswagen] was because of the TDI,” Church says.
Shoppers demanded real-time customer service and dealers answered. With the introduction of software solutions utilizing chatbots or AI-driven natural language processing for inbound phone calls, the dealership’s customer service departments could support the increasing requirements for real-time engagement.
As I set out on this deep-dive, I thought I would find tons of books, articles, videos, and podcasts on the topic. Sometimes it makes the most sense to drop words in that help my articles perform from an SEO standpoint, so why not make the example marketing for auto repair shops? How many serviceadvisors do you have?
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