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Serviceadvisors: The key to customer understanding While technicians are essential in identifying issues, the serviceadvisors role is to bridge the gap between the shop and the customer. Serviceadvisors should take as much time reviewing and presenting the inspection as technicians spend performing it.
Auto repair technicians and serviceadvisors confront new challenges and opportunities in a rapidly evolving industry. As the technological and customer service landscape evolves, so too do their roles. Techs and advisors answered similarly as their shop owners: Availability (64 per cent). Most respondents (45.5
As well, the business will need to produce enough profit to hire a replacement for the owner, if they work in the business as a tech or serviceadvisor. Erin Vaughan is the owner of Kinetic Auto Service in Regina This article originally appeared in the December 2024 issue of CARS magazine.
However, while the importance of training technicians is well understood, one crucial area of training often gets overlooked: Serviceadvisors. If jobbers want to provide true value to their customers, investing in advisor training is just as essential — if not more so — than technical training. Why train serviceadvisors?
Thus, there is a fine balance and an art for the owner or serviceadvisor to navigate these interconnected dynamics within the estimation, and checkout process. The post <span style=color:#ff0000>From the Magazine:</span> Delivering value appeared first on Auto Service World.
Are there bottlenecks in the serviceadvisor process? Are your serviceadvisors properly trained in the art of sales, and in delivering exceptional customer service? Your serviceadvisor wants to sell exhaust manifolds on a Chevy pickup truck. View full article Let me give you an example.
Similar approaches are necessary to ensure the recruitment and retention of top-tier talent, including skilled technicians, serviceadvisors, and branch managers, whether in a corporate environment or within a franchise structure. It requires a well-rounded strategy that addresses the needs of the business and its people.
In the ever-evolving automotive industry, the role of a serviceadvisor is both challenging and rewarding. As the bridge between the customer and the service department, a serviceadvisor's ability to communicate effectively, build trust, and manage technical information is crucial.
In the bustling world of automotive service, trust is the invisible yet powerful force that fuels lasting relationships between serviceadvisors and their customers. Without it, even the most skilled advisors may struggle to retain customers and secure repeat business.
In the bustling world of automotive service, trust is the invisible yet powerful force that fuels lasting relationships between serviceadvisors and their customers. Without it, even the most skilled advisors may struggle to retain customers and secure repeat business.
Much like the commenter, I wore all the hats for a long time: serviceadvisor, technician, manager, accountant and marketer. And we will continue to provide the best service we can to our clients, regardless of what changes come in the future. But what was the trade-off?
As a mobile business owner, you’re not just a technician youre also a serviceadvisor, parts technician, payroll manager, ambassador and accountant. The key advantage of running a mobile business is that the revenue goes directly to you. But and a big one that freedom comes with much responsibility.
Understanding the Current Landscape A study reflecting on dealership practices has uncovered some concerning statistics: Only 43% of serviceadvisors consistently ask callers to book an appointment. Proactive Engagement: Instead of passively answering questions, serviceadvisors should be proactive.
Serviceadvisors are an important part of our automotive businesses, especially when it comes to addressing the needs and concerns of each customer. So how do we (serviceadvisors, owners, front counter workers, etc.) I believe the most important tool for advisors is to instill VALUE into each and every repair.
From our Top Shop Coaching programs, Pro Service peer groups, and our serviceadvisor Master’s Program, Elite has the business solutions to help you take your company right to the top! View full article
Customer satisfaction is directly related to dealership efficiency, so busy service departments are in need of a one-stop solution to streamline processes and build customer trust. BMW of El Cajon in El Cajon, California, is a mid-size dealership with around 30 technicians and 10 serviceadvisors.
Access to a labor time guide that quantifies how long an EV repair takes could prove invaluable for technicians, serviceadvisors, and customers alike. A mechanic labor time guide sets the tone for your serviceadvisors, technicians, and customers as a basis for pricing. Did you like this article?
For instance, sending timely reminders for routine maintenance or promotions based on a customers service history can drive traffic back to the service drive. Furthermore, predictive analytics can forecast customer needs, allowing serviceadvisors to proactively recommend solutions, increasing customer satisfaction and sales.
In this article I hope to open your eyes to a few things that, when you get them right, allow marketing to make an incredibly positive impact on your business. You have to be very honest with yourself about this one because most shop owners think their serviceadvisors are pretty good. Do this first.
When the team is firing on all cylinders, customers engage in trusting relationships with their serviceadvisors. And when trusted relationships are thriving, results (and paychecks) grow as customers agree to additional services being performed on their vehicle. When the culture is right, the behaviors are right.
INVESTING IN TRAINING PROGRAMS Investing in training programs for both techs and serviceadvisors is key to the growth and development of their teams. View full article These training programs have helped them elevate their skills and knowledge of their staff while increasing customer satisfaction and repeat customers.
This article walks you through the essential financial strategies you need to keep your shop profitable, sustainable, and competitive in todays market. Labor shortages have driven up wages for technicians and serviceadvisors. Are your serviceadvisors trained to sell value, not price?
For serviceadvisors, it might require learning advanced diagnostic technologies if customer communication is their native strength. Serviceadvisors proficient at diagnosis practice empathetic customer communication. The question isnt whether we have natural talent we all do in certain areas.
Do your serviceadvisors take time to explain repairs or the necessity of repairs? The Role of the ServiceAdvisor in Customer Education Customer education is primarily the role of your shop’s serviceadvisors. How should serviceadvisors educate customers? This is an important distinction.
My goal with this article is to bring some clarity and simplicity to this topic and give you a handful of numbers to look at so you can know if your marketing is working, or if it isn’t. Once that happens, marketing has done its job and it’s time for sales and customer service to kick in. I’m still not to the marketing metrics yet.
If you’re reading this years later, don’t worry because the information in this article is timeless. I’m going to go at it from a more diverse approach in this article instead of talking about this specific event, but you can read that post here if you’d like. You have more techs, more serviceadvisors, and more bills to pay.
So yes, I’ll talk about how you can differentiate using your logo, colors, and fonts – but the meat of this article will be about differentiating your “brand” from your competition. Go look at your serviceadvisors and technicians and truly look at how they’re dressed and groomed. What do you see? It’s clean.
Continue reading this article if you are interested in learning what you should be looking for in a Google Ads Manager or Management Company/Consultant for your auto repair shop. If I target different vehicle brands or services, will the cost per lead vary? How do my serviceadvisors know that a call is from Google Ads?
Continue reading this article if you are interested in learning what you should be looking for in a Google Ads Manager or Management Company/Consultant for your auto repair shop. If I target different vehicle brands or services, will the cost per lead vary? How do my serviceadvisors know that a call is from Google Ads?
Every serviceadvisor, cashier and manager is trained with word tracks like: Tim, thank you for coming to ABC Toyota. CSI: Protecting the Customer Experience One of the most common concerns dealers have is: Will surcharging hurt my CSI? The answer: Not if its done transparently and professionally.
In this article, I’m listing out every serious podcast I know of that’s related to the automotive independent aftermarket. Owners, ServiceAdvisors, technicians, those who work for companies that serve our industry, investors, and more. We have the benefit of social proof to tell us who is legit and who is full of… it.
One solution that has helped improve this metric is when dealers train serviceadvisors to proactively communicate with technicians and customers when nobody is in the service drive. If an advisor finds themselves with 10 minutes of downtime, that is the perfect time to check on the status of vehicles and reach out to customers.
There are tons of articles on the positives and negatives out there to feed the inner observation bias, therefore, choose wisely. You are reading this article, which tells me that you are taking your first step to developing a plan for what is surely to be your - in the words of the great John Wafler - “best year yet!”
A majority of customer education is the responsibility of the serviceadvisors in your shop. You can help your serviceadvisors do their job, however, by using signage to educate your customers while they are waiting for service. In our last blog we talked about the importance of customer education.
How is your process helping the client to express their needs to the serviceadvisor? How is your serviceadvisor helping the technician to be efficient in his ability to diagnose the car correctly and not miss all possible repairs? Following are some questions you should be asking yourself.
As one dealer principal told me while I was gathering facts and information for this article: “When we are going through a phase with margin compression like we are now — we look at EVERY expense to see, where we can reduce or cut costs.” The other side of the scale — or the equation — is costs.
In this article, we’ll discuss what Porsche’s PDK system is, how it differs from similar options, and what it brings to the table. Give us a call or schedule an appointment online today to secure your spot with our knowledgeable serviceadvisors. The post What is a Porsche PDK Transmission?
“You quickly find out what’s true about a vendor’s support services because we’re all looking for instant gratification, and an automated reply to keep the customer quiet isn’t,” said Jennifer Moore, our director of customer support. She was a warranty administrator and master serviceadvisor for a Jaguar-Land Rover dealership.
In my extensive years of service consulting, the phrase “money left on the table” has been a constant rallying cry for both consultants and technology products urging clients to optimize their revenue potential.
Essential ServiceAdvisor: A two-day, online, interactive course that imparts key knowledge and skills necessary to surprise and delight your customers during every interaction.
Neither serviceadvisors nor customers will find much practical use in going over every last scratch and ding. Cameras capable of detecting every imperfection are technically impressive to be sure, but the results usually just add more clutter to an already busy check-in process.
Integrates with shop management software so that serviceadvisors can see customer profiles and lead sources based on the caller ID. Increases call coverage so that customers reach a real person instead of being instructed to leave a message during a situation where they need service urgently.
Being so professional differentiates us,” she explains, adding that serviceadvisors still wear ties at the front counter. “We People are paying a lot of money for our services. Th is article also appears on Tire Review. Those include being professional, attentive, genuine and forward thinking.
As I contemplated what I wanted to write for this article, I was thinking of myself, 20 years ago, as a new shop owner and what piece of advice I would benefit the most from. A lot of things came to mind but the one that kept coming back to me was simple. Take care of people.
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