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Autorepair technicians and service advisors confront new challenges and opportunities in a rapidly evolving industry. Educating people about their cars, the maintenance required to keep them going, explaining required repairs and what can wait,” one explained as an area that needs improvement. It just is the way it is.
EPISODE: 102 – Should an AutoRepair Shop Use a Local Marketing Company or Marketers Who Specialize in AutoRepair Shops? Thank you to RepairPal for sponsoring The AutoRepair Marketing Podcast. Which one should you choose?
What the shop owner who wears multiple hats needs to remember Running an autorepair shop is a complex and demanding task. Leveraging technology In today’s digital age, technology can be a powerful ally for autorepair shops. Running an autorepair shop is demanding — burnout is a real risk.
Watch a 6 min demo video Schedule a discovery call menu A Complete List of Podcasts for the Automotive Independent Aftermarket I think back to 2002 when I opened my first autorepair shop. I was great at fixing cars but I knew nothing about running a business. After those 3 podcasts are the rest.
If you’re reading this years later, don’t worry because the information in this article is timeless. We just came through the summer months and most autorepair shops seemed to do pretty well. There are good months in autorepair and bad months. C’mon… everybody knows no one is thinking about autorepair!
In the realm of autorepair shops, having a strong and distinctive brand is crucial for success. This article explores the importance of branding in advertising for autorepair shops and how it can significantly impact attracting and retaining customers.
While there are many facets to operating a successful autorepair business, one thing that is common to all is that it needs to be profitable. The fact is that too many autorepair shops struggle financially. Most autorepair shops either have an in-house bookkeeper or an accountant to generate these reports.
A car accident on a road trip can quickly derail all of your plans. In this article, we … The post What Should You Do If a Car Accident Occurs During a Road Trip? appeared first on Auto Service World.
Sure, the problem you’re talking about may already have articles, blogs, and videos, but they don’t have your voice. Check out this episode of the AutoRepair Marketing Podcast where we discuss Doing Video Every Day for a Month to see how consistency pays off. But here’s the truth: no one has said it the way you will.
Part 1: A Fast, Mobile-Friendly Website That Represents Your Brand and Resonates With Your Target Market Good marketing is a tricky and often elusive thing for autorepair shops. For example, if a new customer is looking for a shop to take their car in, you can safely bet they'll search using their phone in most situations.
More than a trusted destination for autorepairs, their shop is a testament to the strength of family values, customer dedication and community involvement. When a customers kid gets their first car, Crag gives them a business card with his cellphone number so they can always get hold of someone if they ever got in a problem.
In the world of car buying, the term “salvage car” often elicits mixed reactions and a sense of uncertainty. What exactly is a salvage car, and what implications does it have for potential buyers?
There are so many choices today when it comes to marketing your autorepair shop. I see shop owners posting questions in various industry Facebook groups like The AutoRepair Marketing Mastermind, and they’re asking about choosing the right marketing partners. That being said, we always figured it out.
Long before I owned an autorepair shop, I dreaded when my car broke down for a couple of reasons. I hated being in the dark as to what, if anything, was going on with my car and its unknown status while in the shop. Fast forward to Chris, a new autorepair shop owner, in spring of 2011.
Marketing Strategies to Attract and Retain Your Ideal AutoRepair Customers By Joe Marconi I had one main objective when I opened my repair shop in the fall of 1980: Acquire customers. Even early on in my business career, I wanted to create a company that catered to consumers who appreciated the total car care approach.
When purchasing a used car, it is important to take into account both the mileage and age of the vehicle. These two factors are vital in evaluating the condition of the car. In this article, we will explore the importance … The post Buying a Used Car: Mileage vs. Age, What’s More Important?
Most autorepair shops’ social media is just… there. You’ve seen it: stock photos, generic car tips, and occasional oil change promos with a design that looks like it was built in 2008. This is where I take my car.” Let’s be real. It’s not that it’s bad; it’s just forgettable. But your shop? It’s not ordinary.
Most autorepair shops’ social media is just… there. You’ve seen it: stock photos, generic car tips, and occasional oil change promos with a design that looks like it was built in 2008. This is where I take my car.” Let’s be real. It’s not that it’s bad; it’s just forgettable. But your shop? It’s not ordinary.
As an autorepair shop owner, you might be wondering, “Should I start a podcast for my business?” Also, the podcast probably won’t have the focus you’re thinking it will if you do it the way I suggest in this article. A 2-3 minute segment on car care tips or brief mentions of your services can keep things organic.
By Joe Marconi, an Elite Worldwide Blog - My roots in the automotive industry go back to the 1970s working in a small 2-bay autorepair shop. That meant that I was expected to repair or service nearly anything that rolled into my work bay. View full article Isn’t It Time We Rethink What a Master Level Technician Is?
If you’re an autorepair shop owner you’re no stranger to questions about pricing. But we’re going to give you the long answer as we go through this article. I recently wrote an article where I listed out who they are. You may talk to some others who I didn’t list in that article who may be WILDLY different in price.
They are critical because they help reduce friction between moving parts in your car, contributing to smoother and more efficient operation. This article will explain … The post Automotive Bearings: A Simple Guide appeared first on Auto Service World.
Why year-end reflection is essential for your autorepair shops success As the year winds down, you might find yourself buried under holiday rushes, end-of-year bookings, or closing out accounts. The autorepair industry is evolving fast, with new tech and repair techniques emerging all the time.
We’ll also highlight the red flags of a bad one and whether all cars support a turbo if you’re thinking about getting one. This Article Contains: How Much Does a Turbo Cost? Can You Add a Turbo to Any Car? For instance, replacing the turbo in a sports car like a Nissan GT-R costs between $6,810 and $7,235.
Car window tinting has long been a popular service in the automotive aftermarket, but recent advancements in technology are transforming it from a purely aesthetic upgrade to a functional and energy-efficient enhancement. This leads to lower fuel consumption and contributes to environmental sustainability.
Ever noticed a puddle forming under your car or water dripping inside your cabin after blasting the AC? Wondering what causes your car’s air conditioner to leak water? Read on to explore the culprits behind a car AC water leak and how to fix them before your AC starts spraying water instead of cool air. These include: 1.
Despite its prevalence, this concern can easily become a complex problem without the proper diagnostic tools or autorepair knowledge. Air Intake Problems Your cars engine requires an optimal mix of air and fuel to function efficiently. Did you like this article?
Zakari Krieger is the Fix Network, Canadian vice president of Prime CarCare, responsible for the Canadian retail business, encompassing the Speedy Auto Service and Novus Auto Glass business lines This article originally appeared in the October issue of CARS magazine.
Is your car pulling to one side while driving? If your car pulls to the right (or left), you must address it promptly to reduce the risk of accidents and prevent costly repairs. SOLUTION : Take your car to an autorepair shop to restore the proper alignment of wheels.
Feeling the heat because your car’s AC isn’t cooling like it used to? From minor to major repairs, knowing the car refrigerant leak repair costs and the factors influencing them can help you budget for this service effectively. This Article Contains: How Much Does a Car Refrigerant Leak Repair Cost?
As new challenges emerge, there are small signs pointing to changes in how your shop customers want to do business The autorepair industry is undergoing subtle yet meaningful changes, reshaping how shop owners approach their business and do business with their jobber partners. per cent said they mostly buy the better.
Car cabin feeling like an oven ? A working AC is essential for cooling your car’s interior. If you can’t help but wonder: “ Why is my car’s AC not blowing cold air? To help you avoid getting cooked this summer, we’ll explain the causes of your AC issue, how to diagnose it, and how much this autorepair costs.
The challenge of keeping up with the latest autorepair trends is all too apparent for repair shop owners and managers who are struggling to find and keep well-trained technicians. Tools like an automotive diagnostic scanner can check for any defect in a car and give the technicians the best approach to repairing the problem.
The challenge of keeping up with the latest autorepair trends is all too apparent for repair shop owners and managers who are struggling to find and keep well-trained technicians. Tools like an automotive diagnostic scanner can check for any defect in a car and give the technicians the best approach to repairing the problem.
In today’s competitive automotive repair industry, being a successful shop owner is about much more than fixing cars. The major hurdles that auto shop owners face end up in three categories: people, process, and profit.
Running an autorepair shop in today’s market requires more than just technical expertise; it demands a robust marketing strategy to attract and retain customers. Social Media Marketing Social media platforms offer autorepair shops a dynamic way to connect with both current and potential customers.
As auto industry professionals, it’s important to reiterate the importance of regular oil changes to consumers. The risk being that, if they don’t, they may run into more time-consuming and expensive problems with their cars down the road. It can also help to strengthen the trust that they have in you, their auto care professional.
As we move deeper into 2025, autorepair shop owners across the country are confronting a new reality: the cost of doing business is rising fast. Understanding how to adjust your business finances in 2025 as autorepair costs rise isnt just about survival. Why Are AutoRepair Costs Increasing in 2025?
The autorepair industry is evolving at an unprecedented pace, driven by advancements in vehicle technology, artificial intelligence, and sustainability initiatives. For auto shop professionals, staying ahead of these changes is no longer optionalits essential for staying competitive. Ready to future-proof your business?
In this article I hope to open your eyes to a few things that, when you get them right, allow marketing to make an incredibly positive impact on your business. Your Comeback Rate Is Too High Autorepair shops are in the business of fixing cars. This shop owner already had enough cars, and cars are what marketing gets you.
Your cars radiator hoses might not get much attention, but theyre the unsung heroes of your cooling system. However, if youve noticed puddles of coolant under your car or heard a hissing sound near the radiator, it might be time for a replacement. This Article Contains: How Much Does a Radiator Hose Replacement Cost?
Your cars transmission is the backbone of smooth driving, ensuring seamless gear shifts and optimal performance. When that happens, you must decide whether to repair, rebuild, or replace it. In this guide, well discuss transmission replacement costs, repair expenses, and pricing factors.
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Don’t worry — we’ll get your car revving into life with our breakdown of the starter solenoid replacement steps, diagnostic procedure, and associated costs. This Article Contains: How to Diagnose a Faulty Starter Solenoid How to Replace a Starter Solenoid Step-By-Step What Causes a Bad Starter Solenoid? volts when the car is off).
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