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Aftermarket diagnostic scan tools utilize data licensed through each OEM. Typically, they only read data from the engine control unit (ECU). Shop owners should understand that every dollar that they invest in specialty tools like diagnostic tools is not only an investment in their shops, it’s an investment in their techs.
It doesnt stop when a new hire leaves orientation, or when a tech completes a certification course. The business also utilizes a Google AdWords marketing campaign to record customer phone calls and uses those calls as a learning tool to improve customer service training for its team members.
From that data you can better understand: Traffic patterns – With enough years of data, you will be able to predict fluctuations in demand for not only service, but types of repairs, from pothole damage to overheated engines. If your staff is not fully comfortable with scheduling or using the tech, that’s what regular training is for.
From digital diagnostic tools that can instantly pinpoint an engine malfunction to advanced ELD fleet management systems, the modern mechanic’s toolbox is undergoing a revolutionary upgrade. Today, these devices track and record real-time data, including vehicle location, engine run-time, and even driving habits.
Like most, I was a tech before becoming a shop owner. Hint: LOTS So you fix cars, but can you fix their BMW’s check engine light? Loretta said: Under utilizing their social media and taking advantage of organic marketing. I was and still am at home under the hood of a car. Put a stack of R.O.s What else is there to know?
It doesnt stop when a new hire leaves orientation, or when a tech completes a certification course. The business also utilizes a Google AdWords marketing campaign to record customer phone calls and uses those calls as a learning tool to improve customer service training for its team members.
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