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A Guide to Upselling as After Auto Mechanic School

Automotive Training Centre

For many new mechanics, transitioning from the technical focus of the automotive school to the customer-centric environment of the auto service industry can be daunting. This is where the mechanic’s role transcends from a mere service provider to a trusted advisor. It can benefit both the mechanic and the customer.

Mechanic 305
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Beyond the Ordinary: Crafting Social Media That Positions Your Auto Shop as Top-Tier

Shop Marketing Pros

Most auto repair shops’ social media is just… there. You’ve seen it: stock photos, generic car tips, and occasional oil change promos with a design that looks like it was built in 2008. So why is your social media saying otherwise? Social media is your handshake before someone picks up the phone to call you.

Media 130
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Beyond the Ordinary: Crafting Social Media That Positions Your Auto Shop as Top-Tier

Shop Marketing Pros

Most auto repair shops’ social media is just… there. You’ve seen it: stock photos, generic car tips, and occasional oil change promos with a design that looks like it was built in 2008. So why is your social media saying otherwise? Social media is your handshake before someone picks up the phone to call you.

Media 130
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Can You Still Create Original Content in 2024?

Shop Marketing Pros

Whether you’re writing a blog, recording a video, or sharing a post on social media, let your personality shine through. Turn that blog into a video, break it into bite-sized posts for social media, or use it as a topic in your email newsletter. Whether it’s a blog, video, or social media post, your voice is what makes the difference.

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Mobile Mechanic Software: 7 Benefits for Auto Shop Efficiency

Solera

Mobile mechanic software provides automotive repair technicians with an innovative approach to traditional diagnostic and repair processes. Integrate mobile mechanic software into your auto repair shop to boost overall efficiency, enhance your bottom line, and improve customer satisfaction.

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Should You Use Coupons in Your Auto Repair Marketing Strategy?

Shop Marketing Pros

Youre running targeted digital ads A well-placed offer in Google Ads or social media can increase response rates. oil change? Brian is a Mercedes Benz Master Technician and has owned multiple shops and served as the Mechanical Division Director for ASA-NC. Not all coupons are created equal.

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Marketing Auto Repair to College Students

Shop Marketing Pros

She shares her conversation with Lucas Underwood, owner of L&N Automotive, who plans to send direct mail to college students offering a free oil change every other oil change they pay for. Thank you to our friends at RepairPal for this episode.