Shop Marketing Pros

SEPTEMBER 18, 2023

Once that happens, marketing has done its job and it’s time for sales and customer service to kick in. Once that happens, marketing has done its job and it’s time for sales and customer service to kick in. But where do you start when it comes to marketing KPIs? At Shop Marketing Pros, we tend to work with the best of the best shops.

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DRIVE

DECEMBER 30, 2024

Local media, including KITV and our local newspaper, covered our story, and iHeart Radio DJs have been sharing our struggles with their listeners. John at Starkey’s Auto Repair When I look at the new space, I dont just see a shellI see a thriving shop with 25 lifts, 15 techs, and six service advisors, generating $68 million a year.

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DRIVE

FEBRUARY 26, 2025

For shop owners looking to improve ARO, consider: Training service advisors to use a needs-based selling approach. Eddie realized that his mobile services had better profit margins than many in-shop repairs, so he leaned into that strength. Instead, he focused on outside sales, promo materials and social media marketing.

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AutoSuccess

OCTOBER 3, 2024

Let’s look at the impact service advisors and BDC reps have on your store. By contrast, your service advisors can see 30 or more, and one BDC rep can speak with many more! This makes your service advisors and BDC team the most important customer relations representatives in your dealership.

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Shop Marketing Pros

OCTOBER 27, 2023

I know that’s easy for me to say since I’m a marketer and I make my living from selling ongoing marketing services. Have you claimed your Google Business Profile, and is it completely and accurately filled out with service descriptions that directly relate to the services you have listed on your website?

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Shop Marketing Pros

AUGUST 6, 2024

“They do quality work” “They give great customer service” “Pricing was better than the dealership” “Communication was top-notch” “They fully addressed the issues that needed to be addressed” “Professional, knowledgeable, courteous, and most importantly HONEST” “Wow! Shop owners won’t get hung up on customer service or quality.

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Shop Marketing Pros

JULY 7, 2023

They look for a business known for its exceptional service quality and ability to deliver outstanding results. Even if that perfectly describes your top-tier automotive service center , potential customers might not know it unless you have a proven process. When people want their car fixed, they don’t just go to any auto repair shop.

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Automotive Management Network

DECEMBER 17, 2020

A majority of customer education is the responsibility of the service advisors in your shop. You can help your service advisors do their job, however, by using signage to educate your customers while they are waiting for service. In our last blog we talked about the importance of customer education.

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Autoshop Solutions

JUNE 13, 2024

Apex, North Carolina (June 5, 2024) – Autoshop Solutions is proud to announce that it has won its first Platinum Award for Best Automotive Website Design for its client, ASR Automotive Service & Repair. They recognize and celebrate excellence in websites, videos, mobile, social media, animation, marketing, and podcasts.

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Wrench

SEPTEMBER 4, 2022

Zach is a service advisor for Wrench. Sam is a Service Advisor with Wrench. Fun Fact about Trent: He has a theater degree (which has come in handy when the office needs someone for social media). Alex is a service advisor on the Wrench team. Rei is part of the Customer Support Team at Wrench.

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Institute for Automotive Business Excellence

JANUARY 26, 2023

Jones cares less about your labor rate and more about how your service advisor greeted her than we want to believe. Have your service advisors received professional training? Yes, I said it. You don’t necessarily have to go back and read it again. I admit that you are right. Customers care about value, not about price.

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Virginia Tire & Auto

JULY 13, 2023

Being so professional differentiates us,” she explains, adding that service advisors still wear ties at the front counter. “We People are paying a lot of money for our services. It all comes down to a hard work ethic,” she says. “I I saw it with my own parents. Then, it was reinforced with my early career path.

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Driver's Edge

FEBRUARY 23, 2024

Finding the Right Auto Repair Shop When it comes to finding the right Dallas car repair shop, it's essential to consider a few key factors that can make all the difference in the quality of service you receive. A shop with experienced, certified mechanics and a strong reputation is more likely to provide reliable service.

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Shop Marketing Pros

JUNE 9, 2023

What Services Do You Want To Sell? Your billboards talk about your 30 years of service and ASE certifications. I had a plan for what it was going to look like, but that went completely out the window. Usually, I write these things in an educational format, but this time I will mix a little storytelling with some education. Contents 1.

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AutoSuccess

SEPTEMBER 5, 2024

In addition, dealerships started leveraging social media for customer engagement, recognizing its influence on overall consumer satisfaction. With all of that in mind, I propose that dealers revisit the foundation of every automotive service department customer interaction: “the initial appointment communication.”

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Auto Service World

APRIL 25, 2025

Its time to explore how generative AI can transform the world of automotive service and retail. Smarter service recommendations The days of playing 20 Questions with customers about the weird noise their car is making may soon be over. Its time to explore how generative AI can transform the world of automotive service and retail.

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Shop Marketing Pros

JANUARY 29, 2025

Social Media’s Role in First Impressions (00:10:12) The conversation covers how social media contributes to first impressions and customer perceptions. The Importance of Phone Etiquette (00:15:38) Emphasizes listening to phone calls to ensure service advisors are friendly and professional.

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Brake & Front End

MAY 27, 2025

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. Still, everyone knew to go to Tom. He is a teacher at heart so it comes natural to him. He just does it.

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Tomorrow's Technician

MAY 27, 2025

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. Still, everyone knew to go to Tom. He is a teacher at heart so it comes natural to him. He just does it.

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