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An AI Powered CRM for Auto Repair? w/ Kieran O’Brien

Shop Marketing Pros

*Obsessive Customer Service (00:13:25)* Kieran talks about the importance of obsessive customer service and recommends the book “Unreasonable Hospitality” for auto repair shop owners. The hosts compare it to the Ritz Carlton and Chick-fil-A.

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AI and Emotional Intelligence: The Future of Talent Assessment in Automotive Retail

AutoSuccess

Salespeople, service advisors and F&I managers need more than product knowledge or sales tactics to succeed, they must possess emotional intelligence. Industries including technology, healthcare and hospitality are experiencing similar shifts. On paper, they’re a sure-fire winner.

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Creating Magnetic Shop Culture to Attract the Best Team

Shop Marketing Pros

How easy, or hard, is it for your team to find answers, get information, and knowledge on a tool, a service, or piece of equipment at your shop? Why does your technician or service advisor wake up and go to work? Company culture can be described as a shared belief system by all members of your team. They drive everything!

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Magnetic Shop Culture to Attract the Best Team

Shop Marketing Pros

How easy, or hard, is it for your team to find answers, get information, and knowledge on a tool, a service, or piece of equipment at your shop? Why does your technician or service advisor wake up and go to work? Company culture can be described as a shared belief system by all members of your team. They drive everything!

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Deliver the Promise. Fulfill the Commitment.

AutoSuccess

I want to take their product — along with my employees, technology and my expectations of what hospitality is — to deliver our promise to our customers,” he says. This hospitality works best where critical partners see themselves as hospitality consignors themselves. Who keeps this romance alive? Exceptional support is rare.