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Whether you’re writing a blog, recording a video, or sharing a post on social media, let your personality shine through. The more they feel like they know you, the more they’ll trust you when they need your services. Use it to create a social media post, a short video, or even a tip for your email newsletter. Repurpose it.
Doing the bare minimum is not in its DNA instead, the business is simply built differently, and has formed a foundation from its four core values that seep into every aspect of its business from its marketing approach, commitment to customerservice, community involvement and technician training initiatives.
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Finally, make sure every staff member understands the value of exceptional customerservice in generating referrals. Simple acts like explaining why they need certain regular services creates impressions that last. Why not insert yourself in the conversation with savvy social media marketing?
He is always willing to go above and beyond to get actual mechanic work secured for fleet jobs instead of just oilchanges and diagnostics. Fun Fact about Trent: He has a theater degree (which has come in handy when the office needs someone for social media). Bryan is part of the customerservice team with Lemon Squad.
In direct mail, you’re promoting an oilchange special. Your billboards talk about your 30 years of service and ASE certifications. You Hire The Local or Cheapest Option Before becoming Shop Marketing Pros, my agency was a generalist agency, 5 Stones Media. On Facebook, you’re promoting tires and alignments.
As you gain experience in the field, make a point to network with industry professionals and foster strong relationships with customers. A solid reputation for quality work and excellent customerservice will set the stage for future business success. Develop a marketing strategy to attract and retain customers.
Doing the bare minimum is not in its DNA instead, the business is simply built differently, and has formed a foundation from its four core values that seep into every aspect of its business from its marketing approach, commitment to customerservice, community involvement and technician training initiatives.
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