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Beyond the Ordinary: Crafting Social Media That Positions Your Auto Shop as Top-Tier

Shop Marketing Pros

Most auto repair shops’ social media is just… there. You’ve seen it: stock photos, generic car tips, and occasional oil change promos with a design that looks like it was built in 2008. So why is your social media saying otherwise? Social media is your handshake before someone picks up the phone to call you.

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Beyond the Ordinary: Crafting Social Media That Positions Your Auto Shop as Top-Tier

Shop Marketing Pros

Most auto repair shops’ social media is just… there. You’ve seen it: stock photos, generic car tips, and occasional oil change promos with a design that looks like it was built in 2008. So why is your social media saying otherwise? Social media is your handshake before someone picks up the phone to call you.

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CARS Executive Outlook: Mark Pereira

Auto Service World

CARS magazine reached out to leaders in the automotive repair and service sector of the automotive aftermarket to ask them about their thoughts about the industry over the next 12 months. The post <span style=color:#ff0000>CARS Executive Outlook:</span> Mark Pereira appeared first on Auto Service World.

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Should You Use Coupons in Your Auto Repair Marketing Strategy?

Shop Marketing Pros

If youre new or going through a slow period, they can give your car count a quick boost. Youre running targeted digital ads A well-placed offer in Google Ads or social media can increase response rates. You have strong service advisors Your team knows how to turn first-time coupon users into loyal, repeat customers.

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How To Brand Your Auto Repair Shop as a Concierge Repair Shop

Shop Marketing Pros

Its not just about fixing cars; its about creating trust and adding value to customers in ways they dont expect. Youre a trusted partner in maintaining their car and their peace of mind. Heres a simple rule of thumb: If you want to churn through as many cars as possible, this may not be your path.

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NAPA Recognizes April Mentorship Award Candidates

Brake & Front End

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. He is an ASE World Class Technician with L1, 2, 3 and 4 advanced level certifications.

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NAPA Recognizes June Mentorship Award Candidates

Brake & Front End

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is recognizing and celebrating the vital role of mentorship in the automotive service industry. CVG has given me the opportunity to become that resource that I so desperately needed at 14, 15, 16,” Whippo says.