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Most auto repair shops’ social media is just… there. You’ve seen it: stock photos, generic car tips, and occasional oil change promos with a design that looks like it was built in 2008. So why is your social media saying otherwise? Social media is your handshake before someone picks up the phone to call you.
Most auto repair shops’ social media is just… there. You’ve seen it: stock photos, generic car tips, and occasional oil change promos with a design that looks like it was built in 2008. So why is your social media saying otherwise? Social media is your handshake before someone picks up the phone to call you.
CARS magazine reached out to leaders in the automotive repair and service sector of the automotive aftermarket to ask them about their thoughts about the industry over the next 12 months. The post <span style=color:#ff0000>CARS Executive Outlook:</span> Mark Pereira appeared first on Auto Service World.
If youre new or going through a slow period, they can give your car count a quick boost. Youre running targeted digital ads A well-placed offer in Google Ads or social media can increase response rates. You have strong serviceadvisors Your team knows how to turn first-time coupon users into loyal, repeat customers.
Its not just about fixing cars; its about creating trust and adding value to customers in ways they dont expect. Youre a trusted partner in maintaining their car and their peace of mind. Heres a simple rule of thumb: If you want to churn through as many cars as possible, this may not be your path.
In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. He is an ASE World Class Technician with L1, 2, 3 and 4 advanced level certifications.
In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is recognizing and celebrating the vital role of mentorship in the automotive service industry. CVG has given me the opportunity to become that resource that I so desperately needed at 14, 15, 16,” Whippo says.
In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry.
Your website, Google Business Profile, and the shops social media presence all shape that first impression. Use real shop photos, not generic stock imagescustomers want to see where theyre bringing their car. Clearly highlight your services and reviews to build trust at first glance. Auto Repair Social Media: Are You Showing Up?
A much-needed movement has been happening across our industry for some years now, and that’s the movement of shop owners from being mechanics who just happen to own a business to being businessmen who just happen to be technically proficient at fixing cars. You need to ethically make the most of every car that comes through your shop.
insert sad trombone sound ] So we go from months where everyone is happy, maybe even a little overwhelmed with work, to the following months where people are stressing out and the sky is falling because car count is down. What about when they search for “4 wheel alignment” or “shop that can work on cars with the new refrigerant”?
Could they sell cars without knowing the features and benefits, as well as your road to the sale? Yet most of the time, we do just that when we hire a new advisor or service BDC rep. Let’s look at the impact serviceadvisors and BDC reps have on your store. I think we can agree with a resounding “no!”
When people want their car fixed, they don’t just go to any auto repair shop. They look for a business known for its exceptional service quality and ability to deliver outstanding results. Even if that perfectly describes your top-tier automotive service center , potential customers might not know it unless you have a proven process.
We see shops that are loved because they are the nicest people, have loaner cars, fix problems other shops can’t, and because they’re cheap. You need to tell people about what’s happening in your shop and in your lives through social media. Celebrate birthdays, work anniversaries, and important life events on social media.
A majority of customer education is the responsibility of the serviceadvisors in your shop. You can help your serviceadvisors do their job, however, by using signage to educate your customers while they are waiting for service. Greater understanding makes it simpler for the customer to approve service work.
They recognize and celebrate excellence in websites, videos, mobile, social media, animation, marketing, and podcasts. ASR Automotive Service & Repair is a full-service auto repair shop in Fort Collins, Colorado, operating since 2008. They are a trusted name in professional car care.
I don’t necessarily see car counts taking a dive this year. Matter of fact, there are more cars on the road now than ever before. More cars = more cars needing our services. Regardless of labor rates, cars will still need to be maintained, and they will be maintained at the shop that has the skilled professionals.
The importance of stress-free and accessible car care and maintenance brings together the different branches and companies within Wrench. Zach is a serviceadvisor for Wrench. getwrench We saw it coming… 🫠 #fyp #foryou #cars #carproblems #explore ♬ original sound - nostalgia central🎶 Aliesha S.
Being so professional differentiates us,” she explains, adding that serviceadvisors still wear ties at the front counter. “We People are paying a lot of money for our services. Although Julie admits hiring is tough in today’s work environment, she is excited for the disruption taking place in the car parc.
Are you tired of dealing with unexpected car troubles during scorching Texas summers or chilling winter rainstorms? Different seasons bring unique challenges for car care: Summer Car Care The hot Dallas summers can take a toll on your vehicle. It's crucial to check coolant levels and ensure the radiator is in top condition.
Obviously, getting a car repaired isn’t quite the commitment that marriage is, but the principle is still the same. However, the problem that does exist is that shop owners think they’re going to live a life doing the thing they love most when they open their shop, fixing cars. I was and still am at home under the hood of a car.
Its time to explore how generative AI can transform the world of automotive service and retail. Smarter service recommendations The days of playing 20 Questions with customers about the weird noise their car is making may soon be over. Thats not just good service; thats customer loyalty in the making. Probably not.
In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. James Lundeen has given countless hours of advice and training to those who simply want to learn about cars.
In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. James Lundeen has given countless hours of advice and training to those who simply want to learn about cars.
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