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Beyond the Ordinary: Crafting Social Media That Positions Your Auto Shop as Top-Tier

Shop Marketing Pros

Most auto repair shops’ social media is just… there. You’ve seen it: stock photos, generic car tips, and occasional oil change promos with a design that looks like it was built in 2008. So why is your social media saying otherwise? Social media is your handshake before someone picks up the phone to call you.

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Beyond the Ordinary: Crafting Social Media That Positions Your Auto Shop as Top-Tier

Shop Marketing Pros

Most auto repair shops’ social media is just… there. You’ve seen it: stock photos, generic car tips, and occasional oil change promos with a design that looks like it was built in 2008. So why is your social media saying otherwise? Social media is your handshake before someone picks up the phone to call you.

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Should You Use Coupons in Your Auto Repair Marketing Strategy?

Shop Marketing Pros

If youre new or going through a slow period, they can give your car count a quick boost. Youre running targeted digital ads A well-placed offer in Google Ads or social media can increase response rates. You have strong service advisors Your team knows how to turn first-time coupon users into loyal, repeat customers.

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How To Brand Your Auto Repair Shop as a Concierge Repair Shop

Shop Marketing Pros

Its not just about fixing cars; its about creating trust and adding value to customers in ways they dont expect. Youre a trusted partner in maintaining their car and their peace of mind. Heres a simple rule of thumb: If you want to churn through as many cars as possible, this may not be your path.

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CARS Executive Outlook: Mark Pereira

Auto Service World

CARS magazine reached out to leaders in the automotive repair and service sector of the automotive aftermarket to ask them about their thoughts about the industry over the next 12 months. The post <span style=color:#ff0000>CARS Executive Outlook:</span> Mark Pereira appeared first on Auto Service World.

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From eBay Parts to Multi-Shop Success: Reggie Stewart’s Journey

Ratchet + Wrench

1, 2025 8 min read Cars? As a business owner, there’s a lot more to a repair shop than just working on the cars. One of his contacts, a towing company, had derelict cars that they sold at auction every week. Starting as a small-time technician taking cars apart in a barn is a far cry from the $3.2 Entrepreneurship?

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Numbers: AI in the Shop 

Ratchet + Wrench

AI scheduling software: 52% AI estimate generator: 61% AI digital vehicle inspection: 59% AI customer service representative: 37% Jason Smith, owner of M&M Car Care Center with locations in Merrillville, Schererville, Dyer, and Hammond, Indiana, says online booking is reducing the number of incoming calls his service advisors have to attend to.