Shop Marketing Pros

JULY 2, 2025

EPISODE: 159 – There’s No Such Thing As A Price Shopperketing When car count dips and phones go quiet, the first call most shop owners make is to their marketing company. It’s about owning your process, getting real insight, and making the moves that will fill your bays with the right cars and the right customers.

Service Advisor

Auto Service World

MARCH 25, 2025

So when they pay up and are on their way, they take a look at what was done to their car and havent got the slightest clue. Imagine that car belongs to your grandmother, said Alan Beech, an aftermarket coach and consultant with Beech Consulting. Does she even know where it is on the car?

Consulting

Auto Service World

NOVEMBER 21, 2024

Here’s where you need to make the right investments to stay ahead of your talent challenges Managing staffing needs in today’s highly competitive automotive aftermarket labour market is no easy task. It requires a well-rounded strategy that addresses the needs of the business and its people.

Service Advisor

Shop Marketing Pros

DECEMBER 11, 2024

Background of Refer a Car LLC (00:08:06) Jeremy recounts the founding of Refer a Car LLC and its initial mission to connect youth groups with auto repair shops. Creating Customer Experiences (00:33:27) The importance of delivering promised services to enhance customer satisfaction in the auto repair industry.

Auto Repair

Shop Marketing Pros

FEBRUARY 10, 2025

Its not just about fixing cars; its about creating trust and adding value to customers in ways they dont expect. Youre a trusted partner in maintaining their car and their peace of mind. Heres a simple rule of thumb: If you want to churn through as many cars as possible, this may not be your path. Seeing their reaction?

Auto Repair Shop

Auto Service World

APRIL 15, 2025

CARS magazine reached out to leaders in the automotive repair and service sector of the automotive aftermarket to ask them about their thoughts about the industry over the next 12 months. The post <span style=color:#ff0000>CARS Executive Outlook:</span> Mark Pereira appeared first on Auto Service World.

Car

Tomorrow's Technician

APRIL 29, 2025

The ShopOwner Mentorship Award Sponsored by NAPA will honor exceptional automotive shop owners, service advisors and technicians who are actively investing in the future of their profession by mentoring the next generation of automotive professionals. Meet our April candidates!

Apprenticeship

AutoSuccess

MARCH 17, 2025

Customer satisfaction is directly related to dealership efficiency, so busy service departments are in need of a one-stop solution to streamline processes and build customer trust. BMW of El Cajon in El Cajon, California, is a mid-size dealership with around 30 technicians and 10 service advisors.

Service Advisor

AutoSuccess

JANUARY 21, 2025

Numa Appointment Agent This agent not only books appointments for dealership service departments but provides full AI transparency for all calls, even those not booked as appointments. The agent also gives maximum visibility to managers, providing automated scoring to determine team effectiveness.

Service Advisor

AutoSuccess

MARCH 4, 2025

Jon Meredith, national service operations manager, Volkswagen, said, With best-in-class terms that are broadly appealing, no fees and true transparency, Sunbit technology surfaces options that are not just right for some customers but for virtually every customer.

Finance

AutoSuccess

MARCH 11, 2025

A Guide for New Car Dealerships Dealerships are constantly exploring ways to enhance customer retention and leverage every opportunity. While much emphasis is placed on acquiring new customers through extensive advertising, an equally crucial aspect often gets overlooked the power of effective service call management.

Service Advisor

Ratchet + Wrench

JULY 10, 2025

AI scheduling software: 52% AI estimate generator: 61% AI digital vehicle inspection: 59% AI customer service representative: 37% Jason Smith, owner of M&M Car Care Center with locations in Merrillville, Schererville, Dyer, and Hammond, Indiana, says online booking is reducing the number of incoming calls his service advisors have to attend to.

Auto Repair Shop

Auto Service World

MARCH 25, 2025

As a mobile business owner, you’re not just a technician youre also a service advisor, parts technician, payroll manager, ambassador and accountant. The key advantage of running a mobile business is that the revenue goes directly to you. But and a big one that freedom comes with much responsibility.

Automotive Technician

AutoSuccess

APRIL 10, 2025

After 30 years of training service advisors , I have observed three crises that affected sales: 9/11, the crash of 2008 and COVID. If you were in business during these events, I am sure you remember that your service department quickly became your most profitable department. If you have a busy store, this may be the time.

Service Advisor

Tire Review Magazine

MARCH 12, 2025

Nick Fox, regional manager for Gills Point S Tire and Auto Service , serving Montana, Idaho, and Utah, was born into the automotive industry. They ultimately drew Fox back in, inspiring him to lead a life of service to others. I started as low as you could start I wasnt even allowed to touch cars at first.

Master Mechanic

Auto Service World

MARCH 18, 2025

Build your shop business to run the way you want it to run but dont let it run you In this months column, Id like to address a comment that was made in the October issue of CARS regarding my advice on how to run a shop. And we will continue to provide the best service we can to our clients, regardless of what changes come in the future.

Service Advisor

AutoFix

APRIL 10, 2025

Labor shortages have driven up wages for technicians and service advisors. Know Your Key Metrics Effective financial management for auto shops begins with clarity. Are your service advisors trained to sell value, not price? Strengthen Advisor Performance Your front desk is your first line of profitability.

Finance

Brake & Front End

JULY 28, 2025

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. People education future Mentoring NAPA Mentorship Award Shop management tomorrow’s technician Training

Automotive

Brake & Front End

JULY 24, 2025

As a key link between your shop productivity and customer care, service advisors play a vital role in recommending solutions that enhance vehicle performance and client satisfaction. Understanding how to communicate these benefits can differentiate your service offerings and foster customer trust.

Service Advisor

Tomorrow's Technician

JULY 25, 2025

As a key link between your shop productivity and customer care, service advisors play a vital role in recommending solutions that enhance vehicle performance and client satisfaction. Understanding how to communicate these benefits can differentiate your service offerings and foster customer trust.

Service Advisor

Ratchet + Wrench

JULY 3, 2025

I didn’t submit an article because I was grieving the sudden loss of my son in a car accident and dealing with the logistics of his passing. The shop gets too big to manage with hustle alone. Few owners take a third path, where they stop managing and start leading. Every tech-to-service advisor miscommunication.

Management

Brake & Front End

MAY 13, 2025

The ShopOwner Mentorship Award Sponsored by NAPA will honor exceptional automotive shop owners, service advisors and technicians who are actively investing in the future of their profession by mentoring the next generation of automotive professionals. Meet our April candidates!

Apprenticeship

AutoSuccess

APRIL 30, 2025

Research from the National Automobile Dealers Association (NADA) underscores this challenge, reporting an annual employee turnover rate of more than 46% at car dealerships in recent years. These expenses add up, with annual employee replacement costs at new car franchise dealerships across the U.S.

Retail

CATI

APRIL 10, 2025

If youre passionate about cars and wondering how to turn that passion into a rewarding career, enrolling in an auto mechanic school is one of the smartest steps you can take. The automotive industry is rapidly evolving, and employers are looking for professionals who are trained, certified, and ready to work on the latest vehicles.

Mechanic

AutoSuccess

MAY 15, 2025

Surcharging requires deep understanding of federal, state and card brand compliance, along with dealership-specific needs across departments like sales, service, parts and F&I. Laura Sherman and Amberly Allen of Dealer Merchant Services Compliance: The Right Way Surcharging isnt illegal but it is heavily regulated, Allen warns.

Management

Ratchet + Wrench

JUNE 30, 2025

Whether youre looking for a solid diagnostic tech, a dependable B-level tech, or a sharp service advisor, finding the right person can feel like pulling teeth. ” “Will this shop help me stay current with changing car tech?” He’s an expert in management, marketing, and employee relations.

ASE

Tomorrow's Technician

JULY 25, 2025

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. Meet our July candidates! We set goals, we track and measure.

Automotive

Ratchet + Wrench

JULY 14, 2025

In 1998, his father’s shop grew to where he could no longer keep up with its demands, so he told his son that he could either go to school to learn how to manage it or he would have to shut it down. Lambert went to business classes at night and started managing the shop a month out of high school. Lambert saw an opportunity.

Auto Repair Shop

Ratchet + Wrench

JULY 17, 2025

“I work with a lot of shop owners that are multi-store, multi-million, who are still kind of running their business through their checkbook and not fully understanding the importance of financial statements; how to read them, how to manage them.”

Management

DRIVE

JANUARY 17, 2025

Family, Community and Cars: The Heart of Millennium Transmissions Success Zee & Julie Chiti Nestled in the heart of Akron, Ohio, Millennium Transmission & Auto Care has become more than just an auto repair shopits a cherished cornerstone of its community. Zaina is an especially important person at the shop, Zee says proudly.

Service Advisor

AutoFix

MARCH 19, 2025

In the auto repair industry, customer service is just as important as technical expertise. One of the biggest challenges shop owners and service advisors face is handling difficult conversationsespecially when customers express frustration or assign blame for vehicle issues. You Fixed My Car, and Now Something Else Is Wrong!

Service Advisor

DRIVE

MAY 14, 2025

In the shop, that means owners, managers, techs, estimators, front office staff -everyone. Your techs, service advisors and admin team dont just want a paycheck. Tailor Your Message for Better Results Heres where a lot of shop owners and managers hit a wall: they expect that saying something once, in their own style, is enough.

Service Advisor

Ratchet + Wrench

JULY 8, 2025

Countless minutes are wasted, often culminating in hours squandered, as shop owners try in vain to convince those whose focus is solely on price of the need to bring their car into the shop. The service advisor asks multiple questions, typically beginning with: "What makes you think you need." and continues from there.

Management

Shop Marketing Pros

MAY 21, 2025

You can see the movement of cars and you can make out an eighteen wheeler parked behind a building. The middle ring is, We work on European cars and exotics for affluent clients in the North Dallas area. What type of cars do you work on? What services do you offer? How many service advisors do you have?

Auto Repair Shop

Ratchet + Wrench

JULY 25, 2025

Alison Johnson July 25, 2025 6 min read As a young single mother , Robin Reneau scraped together money for three different cars in four years, all of which experienced major engine or transmission failure within two years. Our shop isn’t just a place to fix cars to me. Two didn’t even last a year.

Management

Auto Service World

JULY 10, 2025

As a shop owner, I can utilize programs that allow me to monitor KPI’s and meet with my managers weekly through online conferencing. I’m only a Facetime call away for a tech that is struggling with a complicated diagnosis or a service advisor who needs advice on a challenging estimate.

Service Advisor

Automotive Training Centre

OCTOBER 12, 2023

Service Advisors are integral to auto dealerships, acting as the bridge between customers and Auto Technicians. They handle administrative tasks, log customer complaints, promote merchandise, and explain the services provided and their respective costs to clients.

Service Advisor