Brake & Front End

JUNE 26, 2025

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is recognizing and celebrating the vital role of mentorship in the automotive service industry. Meet our June Mentorship Award candidates!

Body Repair

Auto Service World

APRIL 15, 2025

CARS magazine reached out to leaders in the automotive repair and service sector of the automotive aftermarket to ask them about their thoughts about the industry over the next 12 months. How will the economy impact customer behaviour in 2025 compared to 2024?

Car

Tomorrow's Technician

JUNE 25, 2025

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. Meet our June candidates!

Body Repair

Tomorrow's Technician

OCTOBER 12, 2023

From October 16 through October 22, high schools, technical centers and colleges in the Continental United States can be nominated to receive one of five automotive testing kits, valued up to $5,600. The idea behind the contest is to bring local attention to the automotive programs at the schools,” says Buckley.

Auto Repair Shop

Tomorrow's Technician

SEPTEMBER 17, 2024

NGK , in conjunction with Babcox Media, is presenting a three-day webinar titled “ShopStock.” The goal is to promote learning and sharing within the automotive aftermarket. Whether you’re a shop owner, technician, service advisor, counter pro, educator or student, there’s something for everyone.

Service Advisor

Shop Marketing Pros

JUNE 12, 2024

Learn more about RepairPal at [link] Timestamps [00:00] Introduction and Sponsor Introduction to the episode Mention of RepairPal as the sponsor Overview of the topic: Creating great content for automotive repair shops [02:00] Understanding Your Audience Importance of knowing your audience Focus on the needs and questions of the audience [04:30] Sources (..)

Auto Repair

Tire Review Magazine

SEPTEMBER 5, 2024

NGK , in conjunction with Babcox Media, is presenting a three-day webinar titled “ShopStock.” The goal is to promote learning and sharing within the automotive aftermarket. Whether you’re a shop owner, technician, service advisor, counter pro, educator or student, there’s something for everyone.

Service Advisor

Shop Marketing Pros

JULY 7, 2023

They look for a business known for its exceptional service quality and ability to deliver outstanding results. Even if that perfectly describes your top-tier automotive service center , potential customers might not know it unless you have a proven process. Ask them to use it as their framework going forward.

Auto Repair Shop

Shop Marketing Pros

AUGUST 6, 2024

You need to tell people about what’s happening in your shop and in your lives through social media. Celebrate birthdays, work anniversaries, and important life events on social media. Go look at your service advisors and technicians and truly look at how they’re dressed and groomed. That’s because it works.

Auto Repair Shop

Autoshop Solutions

JUNE 13, 2024

Apex, North Carolina (June 5, 2024) – Autoshop Solutions is proud to announce that it has won its first Platinum Award for Best Automotive Website Design for its client, ASR Automotive Service & Repair. A Gold award was also won for Westgate High-Tech Auto Care’s website design.

Check Engine Light

Automotive Management Network

DECEMBER 17, 2020

A majority of customer education is the responsibility of the service advisors in your shop. You can help your service advisors do their job, however, by using signage to educate your customers while they are waiting for service. Greater understanding makes it simpler for the customer to approve service work.

Education

Shop Marketing Pros

OCTOBER 27, 2023

Do your social media posts show people the heart of your business and team? Are you taking pictures and videos and sharing them on your website and social media? You have more techs, more service advisors, and more bills to pay. There will be potential customers passing through who may need services!

Auto Repair

Institute for Automotive Business Excellence

JANUARY 26, 2023

What is the new year bringing to the independent automotive repair industry? Jones cares less about your labor rate and more about how your service advisor greeted her than we want to believe. Have your service advisors received professional training? Is this boom over?” What’s the economy going to look like?”

Service Advisor

Wrench

SEPTEMBER 4, 2022

Zach is a service advisor for Wrench. Sam is a Service Advisor with Wrench. Fun Fact about Trent: He has a theater degree (which has come in handy when the office needs someone for social media). Alex is a service advisor on the Wrench team. James is an Assistant Service Advisor with Wrench.

Service Advisor

Virginia Tire & Auto

JULY 13, 2023

Being so professional differentiates us,” she explains, adding that service advisors still wear ties at the front counter. “We People are paying a lot of money for our services. That sense of professionalism and high expectations led Julie to codify a list of values for the team to live by at Virginia Tire & Auto.

Service Advisor

Driver's Edge

FEBRUARY 23, 2024

From expertise and customer service to pricing and convenience, finding the ideal auto repair shop can save you time, money, and stress: Assessing Expertise and Reputation Before entrusting your vehicle to a repair shop, it's crucial to assess the expertise and reputation of the mechanics and the establishment.

Auto Repair

AutoSuccess

SEPTEMBER 5, 2024

Leveraging the Most Important Conversation Over the years we have seen significant developments in automotive customer satisfaction, driven by technological advancements, changing consumer expectations and shifts in business strategies. In fact, in 2021, 13% of automotive transactions were handled via ecommerce 2.

Automotive

Shop Marketing Pros

JUNE 9, 2023

Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. Loretta said: Under utilizing their social media and taking advantage of organic marketing.

Auto Repair Shop

Auto Service World

APRIL 25, 2025

Solutions for automotive retail and repair are closer than you think Once upon a time, an auto repair shops most advanced technology was a well-worn set of socket wrenches and a grease-stained shop manual. Its time to explore how generative AI can transform the world of automotive service and retail. He is based out of Toronto.

Retail

Brake & Front End

MAY 27, 2025

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. As the master mechanic at Wimmer’s Automotive, James has taken upon himself the role of mentor.

Automotive

Tomorrow's Technician

MAY 27, 2025

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. As the master mechanic at Wimmer’s Automotive, James has taken upon himself the role of mentor.

Automotive