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From the Magazine: Facing the future of auto repair

Auto Service World

Auto repair technicians and service advisors confront new challenges and opportunities in a rapidly evolving industry. Educating people about their cars, the maintenance required to keep them going, explaining required repairs and what can wait,” one explained as an area that needs improvement.

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New program aims to better educate women about auto repair

Auto Service World

AutoCate, founded by Stefanie Bruinsma, a University of Waterloo mechanical engineering graduate and mechanic, connects car owners with trusted auto repair experts and educators, … The post New program aims to better educate women about auto repair appeared first on Auto Service World.

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How to Promote Your Auto Repair Shop’s Community Involvement Without Bragging

Shop Marketing Pros

Whether its sponsoring a local sports team, supporting a food bank, or funding a scholarship, community involvement for auto repair shops is a powerful way to make an impact and build relationships. But heres the challenge: How do you promote your auto repair shops community engagement without coming off as self-serving?

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Should You Use Coupons in Your Auto Repair Marketing Strategy?

Shop Marketing Pros

Just mentioning the word in an auto repair shop owners group is enough to start a heated debate. Why Auto Repair Shops Use Couponsand Where They Go Wrong Coupons can absolutely bring people into your shop. A strong service advisor will: Educate customers on additional services. So, whats the real story?

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Building Trust and Shop Culture: Key Steps to Success in the Auto Repair Industry

AutoFix

Running a successful auto repair shop is about more than just fixing cars—it’s about building trust with your customers and creating a positive shop culture. This blog will guide you through essential steps for fostering trust and developing a winning culture in your auto repair shop.

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ASW Conversations: Automakers talk EV education

Auto Service World

In this episode of Auto Service World Conversations, we highlight their plans for consumer education on electric vehicles, what they see as the gaps and how … The post ASW Conversations: Automakers talk EV education appeared first on Auto Service World.

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ASA Coalition Legislation would Resolve Core Issues Faced by Independent Auto Repairers

AutoInc.

Some in Congress like to invoke independent auto repair shops to appear on the side of the little guy. They now have an opportunity to support legislation that addresses their data concerns as well as important safety issues for independent repair shops and consumers alike. Senators and Representative. Stay on the lookout!