This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Autorepair technicians and service advisors confront new challenges and opportunities in a rapidly evolving industry. Educating people about their cars, the maintenance required to keep them going, explaining required repairs and what can wait,” one explained as an area that needs improvement. It just is the way it is.
EPISODE: 131 Branding Your Shop As A Concierge AutoRepair Shop Standing out in the autorepair industry takes more than just great serviceits about creating an experience that keeps clients coming back. Lets rethink the way autorepair is done and discover how to make every client interaction extraordinary.
EPISODE: 130 Beyond CRM: Using AppFueled to Redefine Customer Loyalty in AutoRepair When it comes to keeping your customers loyal and engaged, technology might be the missing piece in your shops success. Thank you to RepairPal for sponsoring The AutoRepair Marketing Podcast. Lets dive in!
Attracting new customers is key to growing any autorepair shop, and Googles Local Service Ads (LSAs) are now making it easierwith a catch. Seamless Customer Connections : With options like phone calls, messages, and online booking, LSAs make it easy for customers to reach out. Heres what you need to know to stay ahead.
From leveraging Spring Car Care Month to hosting car care clinics, youll uncover creative ways to educate customers, build trust, and grow your autorepair shop. Thank you to RepairPal for sponsoring The AutoRepair Marketing Podcast. Dont miss this chance to fill your bays and grow your Shop!
EPISODE: 102 – Should an AutoRepair Shop Use a Local Marketing Company or Marketers Who Specialize in AutoRepair Shops? Thank you to RepairPal for sponsoring The AutoRepair Marketing Podcast. Which one should you choose?
EPISODE: 146 You’re Not Spending Enough Money On Marketing with Parker Branch Brian and Parker dive into how strategic marketing investment can drive real growth for autorepair shops. They explain what it takes to turn marketing into a growth engine, from increasing car count to boosting profitability.
Watch a 6 min demo video Schedule a discovery call menu A Complete List of Podcasts for the Automotive Independent Aftermarket I think back to 2002 when I opened my first autorepair shop. I was great at fixing cars but I knew nothing about running a business. After those 3 podcasts are the rest.
Instead, Beech recommends booking vehicles for the full day rather than rushing through services. A customer who drops off their car for the day is more open to recommendations and may approve additional work that contributes to vehicle safety and reliability. Because you’re trying to build a book of solid, loyal customers.
CARS magazine reached out to leaders in the automotive repair and service sector of the automotive aftermarket to ask them about their thoughts about the industry over the next 12 months. What role is technology playing in repair shops these days and how can shops use it effectively? Staffing remains another critical challenge.
EPISODE: 129 – Preparing for February’s Marketing Want to make your February marketing a win for your autorepair shop? Thank you to RepairPal for sponsoring The AutoRepair Marketing Podcast. App Fueled specializes in creating custom apps tailored specifically for professional autorepair businesses.
Join Brian Walker and Caroline Legrand as they dive into easy, actionable strategies to help autorepair shops plan their marketing month-by-month. Whether it’s winter car care, “new year, new car” resolutions, or creative customer appreciation ideas, this episode is packed with ways to turn small efforts into big wins.
While there are many facets to operating a successful autorepair business, one thing that is common to all is that it needs to be profitable. The fact is that too many autorepair shops struggle financially. Most autorepair shops either have an in-house bookkeeper or an accountant to generate these reports.
EPISODE: 159 – There’s No Such Thing As A Price Shopperketing When car count dips and phones go quiet, the first call most shop owners make is to their marketing company. It’s about owning your process, getting real insight, and making the moves that will fill your bays with the right cars and the right customers.
And thanks to Kim Walker, who nailed it as the host of this episode of the AutoRepair Marketing Podcast, we get to hear Brittany drop insight after insight that every shop owner needs to hear. Brittany’s Book & SUPER Approach (00:04:30) Introduction of Brittany’s book Creating Superfans and the SUPER framework.
In this episode of the AutoRepair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for autorepair.
Kelley Blue Book noted that the average transaction price for a new vehicle in August was up only $42 compared to the same time … The post How car prices avoided jumping in the U.S. appeared first on Auto Service World.
In this episode of the AutoRepair Marketing Podcast, hosts Brian Walker and Caroline Legrand get real about what actually works for shop owners when it comes to June marketing. Closing Remarks and Sponsors (00:12:28) Final thoughts and reminders about the benefits of RepairPal and App Fueled for autorepair shops.
The fact is that these days the average consumer does not think about autorepairs or preventive maintenance as they did 20 to 30 years ago. Plus, back then cars broke down a lot! Do you have a process that books your customer's next appointment? This is a topic that is often discussed and heavily debated.
EPISODE: 069 – Marketing AutoRepair to College Students In this episode of the AutoRepair Marketing Podcast, host Kim Walker discusses the topic of attracting college students as customers for automotive repair shops. Thank you to our friends at RepairPal for this episode. Learn more at RepairPal.com/shops.
Back-to-school season, college car checkups, fall event prep, it’s all coming fast. RepairPal is the key that unlocks more business for your repair shop. App fueled specializes in creating custom apps tailored specifically for autorepair businesses. Learn More at RepairPal.com/shops. Build client loyalty.
Long before they think about booking an appointment, potential customers are already forming opinions about your shop based on what they see online in your autorepair marketing, what they hear over the phone, and notice from the parking lot. Does Your AutoRepair Website Convert Customers?
Attracting new customers is key to growing any autorepair shop, and Googles Local Service Ads (LSAs) are now making it easierwith a catch. Seamless Customer Connections : With options like phone calls, messages, and online booking, LSAs make it easy for customers to reach out. Heres what you need to know to stay ahead.
The fact is it’s a lot easier to rank for the term “autorepair Fernwood MS” than it is to rank for the term “autorepair Houston TX.” Houston, TX, on the other hand, has hundreds of autorepair shops, maybe thousands. Houston, TX, on the other hand, has hundreds of autorepair shops, maybe thousands.
Technology has transformed everything we do in a day, including how we work in autorepair shops. Using tablets in autorepair bays truly made for a game-changer. Why Use a Tablet for Your AutoRepair Shop? In this visual age, they can also quickly capture photos or videos to reinforce the need for a repair.
In this post, we’ll explore three of the most useful apps for students in auto mechanic training. Discover AutoCodes in Auto Mechanic Training AutoCodes is an essential app for understanding vehicle diagnostics. It offers a comprehensive database of car and truck diagnostic trouble codes (DTCs).
When a customer trusts your shop with their car care, even the little signals you send matters. So, imagine if they get into their car and a grease smear stains their hands or clothes. That makes them question your auto shop quality control measures. And it could cost you their business.
If youre looking for an autorepair shop you can trust, consider High-Tech Auto and Truck Center in Chantilly, VA. They’ve been providing our friends and neighbors in Chantilly with dependable, trustworthy autorepairs since 1987.
If you're ready to skyrocket your car count so that you can finally make the money you know you and your family deserves, you're in the right place, because it's never been easier to grow your repair shop, as long as you have the right offers and deals to attract customers. But all of that is just a race to the bottom.
Develop a Strong Online Presence The first thing clients do when looking for someone to service their car is search online for recommendations, having a robust online presence is crucial for any business, including auto detailing. Consider running special promotions during slow periods to boost your bookings.
Every autorepair shop has customer turnover as people move away or give up their cars when they get older. However, it takes planning to generate leads for your autorepair shop. But we want to make sure you tap into all nine autorepair marketing strategies! That approach backfires every time!
Why year-end reflection is essential for your autorepair shops success As the year winds down, you might find yourself buried under holiday rushes, end-of-year bookings, or closing out accounts. The autorepair industry is evolving fast, with new tech and repair techniques emerging all the time.
EPISODE: 112 – A Marketer’s Take on “Just Say Yes” Join Brian Walker in this thought-provoking episode of the AutoRepair Marketing Podcast as he delves into the controversial philosophy of “just say yes” in the autorepair industry.
Gift a loved one all the vehicle maintenance their car needs in one year for ONE FLAT PRICE ! A VID membership not only saves them money, it relieves them of auto anxieties. Great gift for a student, new driver, or someone who just bought a used car. See Coloring Book VID Membership The gift that keeps on giving!
EPISODE: 110 – Sometimes You Just Have To Go To War Welcome to the AutoRepair Marketing Podcast with Brian Walker. Thank you to RepairPal for sponsoring The AutoRepair Marketing Podcast. In this solo episode, Brian discusses the importance of taking massive action during slow business periods.
EPISODE: 077 – How to Know When You’re Not Ready for Marketing In this podcast episode, Brian Walker and Kim discuss the importance of being ready for marketing in the context of autorepair businesses. Thank you to RepairPal for sponsoring The AutoRepair Marketing Podcast.
I followed up with another question, "Have car counts slipped?" He replied, 'Funny you should ask, car counts are good, in fact, very steady. The bottom line is this: All autorepair shops go through ups and downs. I was speaking to a fellow shop owner recently. It's sales that are off."
Ever noticed a puddle forming under your car or water dripping inside your cabin after blasting the AC? Wondering what causes your car’s air conditioner to leak water? Read on to explore the culprits behind a car AC water leak and how to fix them before your AC starts spraying water instead of cool air. These include: 1.
As new challenges emerge, there are small signs pointing to changes in how your shop customers want to do business The autorepair industry is undergoing subtle yet meaningful changes, reshaping how shop owners approach their business and do business with their jobber partners. per cent said they mostly buy the better.
Are you a Dallas/Fort Worth, TX, resident who’s owned a car for more than a few months? If so, you know how crucial car maintenance and repairs are. Are you interested in minimizing your car’srepair and maintenance needs? As a rule of thumb, cars typically need this work once every six months or 5,000 miles.
EPISODE: 117 – Back to School Marketing Panel Join host Kim Walker as she leads a heartwarming and insightful panel discussion with autorepair shop owners who are making a real difference in their communities. Thank you to RepairPal for sponsoring The AutoRepair Marketing Podcast.
Running an autorepair shop in today’s market requires more than just technical expertise; it demands a robust marketing strategy to attract and retain customers. Social Media Marketing Social media platforms offer autorepair shops a dynamic way to connect with both current and potential customers.
I like to refer to CRM as Customer Retention Marketing, which is nothing new in the autorepair business. Which will help to reduce slow times for your autorepair shop. An effective CRM starts at car delivery. Inform and BOOK the next appointment for your customers.
If you know me and heard my auto airhead stories, have attended a workshop or read my book, you know how much I emphasis the importance of keeping up with your maintenance and how to avoid costly repairs, janky mechanics, and unexpected breakdowns on your car. I treated my car bad and in return it wasn’t good to me.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content