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EPISODE: 131 Branding Your Shop As A Concierge AutoRepairShop Standing out in the autorepair industry takes more than just great serviceits about creating an experience that keeps clients coming back.
Todays vehicle owners are navigating a winding, multi-stop route before they choose a new autorepairshop. From scrolling and streaming to searching and shopping, modern consumers move fluidly across devices and platforms and shop owners who want to grow need to meet them at every stage of that journey.
You handle the details so they can focus on their lives, knowing their vehicle is in expert hands. Does this sound right for your shop? The first step to branding your shop this way is simple: highlight how well you take care of your clients, and dont stop. Your website is a key part of your autorepairshop marketing strategy.
Finding & Creating Social Media Content to Help Your Customers Know, Like, and Trust You FLACA Accelerate Conference 05/16 & 05/17/2025 Register Now There is no shortage of content to share from an autorepairshop when it comes to helping your customers know you better.
From leveraging Spring Car Care Month to hosting car care clinics, youll uncover creative ways to educate customers, build trust, and grow your autorepairshop. Spring Car Care Month (00:02:43) April is highlighted as Spring Car Care Month, emphasizing vehicle maintenance and customer education.
Engaging with the Community (00:01:10) Emphasis on keeping customers engaged during a slow month and using social media effectively. Vehicle Maintenance for College Students (00:03:22) Encouraging vehicle check-ups for college students returning home for summer before heading back to school.
Wouldn’t it be nice if software could eliminate the day-to-day management of your vehiclerepairshop, while unlocking your shop’s full financial potential? Our high-powered automotive repair software tools go beyond just simplifying the management of your autorepairshop.
In this episode, theyll share creative campaign ideas, fun social media prompts, and practical ways to highlight your team, engage customers, and boost brand awareness. RepairPal is the key that unlocks more business for your repairshop. Learn More at RepairPal.com/shops. AppFueled makes marketing easy.
Provide a Digital Experience Maintain a professional website and active social media profiles that provide customer testimonials and shows you are active in your community. Take the time to educate customers about their vehicles. Explain the work done, show replaced parts if possible, and offer tips for vehicle care and maintenance.
Before they ever call or walk through your door, theyre sizing up your shop based on what they find online. Your website, Google Business Profile, and the shops social media presence all shape that first impression. Theyll go deeper, checking your social media to see what kind of experience they can expect at your shop.
Join Brian Walker and Caroline Legrand as they dive into easy, actionable strategies to help autorepairshops plan their marketing month-by-month. Discover fresh ideas for social media, event hosting, and campaigns that’ll keep your shop top-of-mind all year.
Closing Remarks and Sponsors (00:12:28) Final thoughts and reminders about the benefits of RepairPal and App Fueled for autorepairshops. World Bicycle Day (00:14:25) Discussing community goodwill by offering bicycle repairs for kids. Social Media Day (00:23:12) Encouraging proactive social media marketing strategies.
When people want their car fixed, they don’t just go to any autorepairshop. You can show your expertise, build trust, and deliver outstanding results by defining the exact process you use that makes your shop unique. A proven process is the exact way that your team does things at your autorepairshop.
Finding & Creating Social Media Content to Help Your Customers Know, Like, and Trust You FLACA Accelerate Conference 10/11 & 10/12/2024 Register Now There is no shortage of content to share from an autorepairshop when it comes to helping your customers know you better.
The autoshop industry is booming. motor vehicle and parts dealers exceeded 1 trillion USD in 2020, according to Zippia. There are several ways that social media marketing can help your autoshop. Most younger customers use social media daily. Contact us at Auto Profit Masters to learn more today!
Just mentioning the word in an autorepairshop owners group is enough to start a heated debate. Some shop owners swear by them, saying they keep bays full and bring in new customers. Should your shop use coupons, or are they costing you more than they bring in? Should Your AutoRepairShop Use Coupons?
Social media is one of the most powerful tools for your autorepairshop, but if you’re not taking full advantage of it, you’re missing out. We get it—there are valid reasons why shop owners struggle to post consistently. The shop isn’t clean enough. The shop is not presentable.”
Why Video Is a Must for AutoRepairShop Marketing Traditional marketing—flyers, ads, and even social media posts—can only take you so far. Video takes things to the next level because it allows people to actually see you, your team, and how your shop works. When you figure it out, there's nothing else like it."
Ways to pay will continue to be an area of growth, as higher demands will be put on autorepairshops to offer consumer credit options, easy monthly payment plans and affordable financing to help manage rising repair costs.
EPISODE: 129 – Preparing for February’s Marketing Want to make your February marketing a win for your autorepairshop? Random Acts of Kindness Week (00:07:41) Discussion on promoting kindness in the shop and community during Random Acts of Kindness Week.
Performing inspections ensures the safety, reliability, and longevity of your customers’ vehicles. By identifying and addressing issues early, you can help prevent accidents, breakdowns, and costly repairs, saving your customers time and money in the long run. Offer Free or Inexpensive AutoVehicle Inspections.
Learn more about RepairPal at [link] Talking Points What do you think has been the most significant change in marketing for autorepairshops over the last decade? How do you anticipate the rise of electric vehicles will change the marketing needs of autorepairshops?
The second step is establishing a presence on social media platforms such as Facebook, Instagram, and Twitter. Social media is a powerful tool for building brand awareness and connecting with your target audience. Partnering with car dealerships, autorepairshops, or car rental companies can open new work streams.
Running an autorepairshop in today’s market requires more than just technical expertise; it demands a robust marketing strategy to attract and retain customers. Use your website, social media, and in-shop signage to remind customers about the referral program. Social media is a two-way street.
This software effectively shortens the distance between three critical points: autorepair technicians, customer vehicles, and the information necessary to fast-track diagnoses and repairs. Technicians also receive instant feedback and updates to inform their knowledge for the next customer vehicle.
When you think of marketing for your autorepairshop, chances are you’re thinking about running ads on Google or Facebook. Maybe social media or SEO. Retention marketing is the unsung hero of creating raving fans for your autorepairshop. These are acquisition marketing strategies.
The Mechanic Doctor - Resources for Amateur and Pro Auto Mechanics In today’s fast-paced digital world, it has become essential for businesses to leverage the power of online platforms to promote their products and services. This holds true even for autorepairshops looking to attract new customers and retain existing ones.
Transforming Your AutoRepair Business with Expert Strategies The Road to Financial Success In the competitive world of autorepair, achieving financial success requires more than just technical expertise. Understanding where your money is coming from and where it’s going is crucial.
Running an autorepairshop requires more than just mechanical expertise. But with so many options on the market, how do you choose the best solution for your shop? For most modern autoshops, cloud-based software offers more flexibility and scalability. Ready to take your autorepairshop to the next level?
VISION, which is presented by the Midwest Auto Care Alliance, features over 100 training courses for independent autoshop owners and gives them a chance to network at the event. Shop Marketing Pros is a Hammond, LA-based company that provides top-tier marketing to top-tier independent autorepairshops around the nation.
Through this campaign, were bringing that message to the forefront and giving drivers real tools to protect their vehicles and their families. The promotion highlights the often-overlooked safety concern vehicle wheels and offers drivers a chance to win big.
EPISODE: 117 – Back to School Marketing Panel Join host Kim Walker as she leads a heartwarming and insightful panel discussion with autorepairshop owners who are making a real difference in their communities. Panelist Introductions (00:03:11) Each panelist introduces themselves and their respective autorepairshops.
Through this campaign, were bringing that message to the forefront and giving drivers real tools to protect their vehicles and their families. The promotion highlights the often-overlooked safety concern vehicle wheels and offers drivers a chance to win big.
This writing focuses on social media posts and does not address social media advertising which is a whole topic in itself. The key point of social media postings is to keep them ‘social’. Also, social media postings must be kept up. That being said social media can be very effective at customer relationship building.
Antero Automotive, an ASE Blue Seal and Repair Pals certified autorepairshop, is honored to receive the 2023 MARCOM Gold Award. The shop offers high-quality automotive and truck repair services to the Denver, Greenwood Village, Englewood, Parker, and Aurora, Colorado areas. “We
We just came through the summer months and most autorepairshops seemed to do pretty well. Does it represent your autorepairshop well? I’m not just talking about “autorepair near me”. Do your social media posts show people the heart of your business and team?
Launch a Summer Service Campaign Offering summer service specials can help attract customers and boost your autorepairshop’s revenue. You can create social media posts, email campaigns, and other marketing materials that showcase services such as air conditioning check-ups, oil changes, and brake checks.
A low average estimate can be caused by factors like not inspecting every vehicle, not having enough service advisors, or whoever is responsible for writing the estimates just being lazy. If you have a low average estimate, you’ll certainly have a low average repair order. The job of an autorepairshop is to fix cars.
As of August 2023, 168,000 businesses offered automotive industry repair services in the United States. At Autoflow, we follow all these trends and have adapted our digital vehicle inspections (DVI) to match customers’ expectations. Your autorepairshop thrives when you focus on loyal customers, not chasing new ones.
This includes your social media accounts, domain registrar, Google Business Profile, and any other relevant systems. Report Trends and Common Repairs Your insights into the trends and common repairs occurring in your shop are valuable for creating targeted content. When you figure it out, there's nothing else like it."
To capture their interest, you need to be where they are and that means social media – Facebook, Twitter, Instagram, LinkedIn, and job search engine sites. Need some inspiration, check out some autorepairshop websites that are making their mark in the industry. per hour to over $34.00 According to IMR Inc.
Every autorepairshop owner knows how repeat business pays off. An existing customer has a 60 to 70-percent chance of proceeding with a repair compared to 5 to 20-percent with a new one. For autorepairshops , this business-retention tactic leads to a greater market share and profitability.
I saw this as an opportunity to use these questions to educate drivers/vehicle owners. Here is my approach and I encourage you to use it to educate your customers/community or clients to help people rid themselves of the fear of autorepair. 5 Common AutoRepair Industry Misconceptions I Shared. #1
Hosted by the International Awards Associate (IAA), the competition received more than 10,000 entries from around the world, recognizing excellence in creative design, advertising, and digital media. “This win is a testament to the hard work and collaboration between Autoshop Solutions and VL AutoRepair. .
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