Shop Marketing Pros

MARCH 12, 2025

RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. Its a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Thank you to our friends at RepairPal for providing you this episode.

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Shop Marketing Pros

MAY 7, 2025

In this episode of the Auto Repair Marketing Podcast, Kim Walker gets real about what it is like to jump headfirst into marketing when you are not a trained marketer. First Networking Experience (00:06:15) Kim describes her first networking event and the nerves she felt as a newcomer.

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AutoShopOwner

FEBRUARY 23, 2025

I quickly learned that while my strategy did attract consumers, marketing to the masses was not going to be the way to grow my young auto repair shop. Those criteria include length of time as a customer, visits per year, type of vehicles, where they live, and the type of repairs and services performed on their vehicles.

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AutoShopOwner

JANUARY 29, 2025

As we kick off 2025, its a great time for you, an auto repair shop owner, to focus on financial organization, especially with tax season just around the corner. In the event of an audit, well-organized records will make the process much smoother and less stressful.

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Shop Marketing Pros

MAY 28, 2025

In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Caroline Legrand and Savannah Garrett to talk all things Plan With the Pros Shop Marketing Pros hands-on, no-fluff marketing workshop designed to help shop owners create a full-year strategy theyll use.

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Shop Marketing Pros

JULY 1, 2025

Most auto repair shops’ social media is just… there. But your shop? You go above and beyond for your clients, deliver craftsmanship that’s worth every dollar, and provide an experience people don’t expect from an auto shop. They’re not price-shopping when they trust the brand.

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Shop Marketing Pros

JULY 1, 2025

Most auto repair shops’ social media is just… there. But your shop? You go above and beyond for your clients, deliver craftsmanship that’s worth every dollar, and provide an experience people don’t expect from an auto shop. They’re not price-shopping when they trust the brand.

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Shop Marketing Pros

JUNE 11, 2025

And thanks to Kim Walker, who nailed it as the host of this episode of the Auto Repair Marketing Podcast, we get to hear Brittany drop insight after insight that every shop owner needs to hear. That’s exactly who Brittany Hodak is. The energy between her and Brittany is electric, and the value they deliver? Next level.

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Shop Marketing Pros

JUNE 18, 2025

Back-to-school season, college car checkups, fall event prep, it’s all coming fast. Brian Walker and Caroline Legrand break down what shop owners should be doing in June to stay ahead of the game. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.

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RepairSmith

JUNE 26, 2025

But in a busy city like San Antonio, taking vehicles off the road for repairs or routine maintenance can eat into your profits. So, why waste hours at a shop when it can come to you? Comprehensive recordkeeping: Detailed service histories make it easy to track costly repairs, spot recurring issues, and schedule replacements.

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Shop Marketing Pros

MAY 21, 2025

I used to put boundaries on my goals because I had this false belief that large companies cant provide a great customer experience. Then one day it hit me that Disney does it every day for 159,000 visitors across their parks. But thats another story. It meant that one of the positions in our company would be sunsetted. I said its simple.

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Shop Marketing Pros

JULY 22, 2025

Kim sits down with Ben, the second-generation owner of Tilson’s Auto Repair in Rochester, Minnesota. He’s not just growing a solid shop, he’s writing children’s books to spark curiosity and pride in the next generation of technicians. This episode is sponsored by Shop Boss. That’s Ben Tilson. You build a legacy.

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Shop Marketing Pros

MAY 29, 2024

EPISODE: 102 – Should an Auto Repair Shop Use a Local Marketing Company or Marketers Who Specialize in Auto Repair Shops? Which one should you choose?

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Shop Marketing Pros

AUGUST 20, 2024

Driving Success: Event Planning for Auto Repair Shop Marketing ASTA Conference Sunday | 9/29/2024 2:30 PM - 5:30 PM in Room Crown A Register Now Connecting with the community on a personal level was one of the strategies Shop Marketing Pros co-owner Kim implemented into their marketing strategy.

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Auto Service World

AUGUST 17, 2024

In the realm of auto repair shops, having a strong and distinctive brand is crucial for success. While many shop owners may concentrate on the aspects of their business, overlooking branding can prove to be a costly misstep. A crafted brand enables you to communicate your values, services, and expertise effectively.

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Solera

AUGUST 19, 2024

The right auto repair shop marketing strategy can elevate your reputation, drive increased financial success, and ultimately lead to higher customer satisfaction. Why is Auto Repair Shop Marketing Important? Effective marketing strategies are the backbone of business growth, including auto repair shops.

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Shop Marketing Pros

MAY 22, 2024

There are so many choices today when it comes to marketing your auto repair shop. I see shop owners posting questions in various industry Facebook groups like The Auto Repair Marketing Mastermind, and they’re asking about choosing the right marketing partners.

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Business Actualization

AUGUST 27, 2024

Community involvement isn't just about giving back; it's a powerful strategy for building a successful auto repair shop. By actively participating in local events and charitable activities, your business becomes more than just a service provider—it becomes a trusted and valued member of the community.

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Solera

MARCH 11, 2024

Is your auto repair shop using credit card machines that meet PCI data security standards? Safeguard your shop through customer data protection Payment processing involves handling sensitive financial information, making it a prime target for cybercriminals. Restrict access to cardholder data to only authorized personnel.

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AutoShopOwner

OCTOBER 9, 2023

Two weeks ago I was the Elite Fly with the Eagles, a three days event where I and and another Elite business coach, present topics and hold discussions on how to operate and grow your auto repair shops. A common concern from many of the shop owners and managers attending the part quality.

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Shop Marketing Pros

OCTOBER 4, 2024

As an auto repair shop owner, you might be wondering, “Should I start a podcast for my business?” Podcasting can be valuable, but only if it’s done right and aligns with your shop’s goals, capacity, and audience. Thousands of people come out for this event and it’s a great time!

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Automotive Training Centre

JANUARY 17, 2024

But entering the industry as an independent contractor, where you’ll be in direct competition with giant insurance companies and other collision repair shops, can ramp up the pressure in multiple folds. Landing clients as an independent auto body estimator can be challenging, yet it’s not impossible.

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Automotive Training Centre

NOVEMBER 2, 2023

In an era marked by technological advancements, shifting consumer preferences, and economic fluctuations, the independent auto detailer faces a unique set of challenges and opportunities. Partnering with car dealerships, auto repair shops, or car rental companies can open new work streams.

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Automotive Management Network

SEPTEMBER 4, 2024

Running an auto repair shop in today’s market requires more than just technical expertise; it demands a robust marketing strategy to attract and retain customers. Use your website, social media, and in-shop signage to remind customers about the referral program. You can also mention it in follow-up emails after a service.

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Shop Marketing Pros

FEBRUARY 20, 2024

A Video Marketing Masterclass for Auto Repair Shop Owners Changing the Industry L&N Automotive April 13th, 2024 Register Now Join industry experts Brian Walker of Shop Marketing Pros and Chris Enright of Enright Automotive for an immersive, 8-hour class designed to turbocharge your marketing efforts using the power of video.

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Institute for Automotive Business Excellence

JUNE 17, 2020

This week’s blog is all about Search Engine Optimization (SEO) and, while there is a plethora of information on the subject, we will focus exclusively on the top 5 SEO tips for auto repair shops. So, if you’re feeling overwhelmed or just not sure where to start in making sure your shop’s SEO is tip-top, this is for you!

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Autoshop Solutions

OCTOBER 4, 2023

Plan an event with another business in town or invite influencers to share your social media or share their content to help increase your following. The post How to Market Your Auto Repair Shop appeared first on Autoshop Solutions. It should reflect your brand, image, and values.

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AutoFix

SEPTEMBER 26, 2023

While many consumers opt to head to the dealership, more and more are taking advantage of better pricing and the friendly atmosphere of independent auto repair shops. Independent shops offer much more, including a personal touch, a community-oriented approach and competitive pricing. Keep a shop budget and a home budget.

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Automotive Training Centre

MARCH 27, 2024

Independent shops often have a more personal touch, allowing you to build strong relationships with your customers and experience greater autonomy in your work. Completing your service advisor training qualifies you to work in auto repair shops. But with so many options, where do you begin your job search?

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Shop Marketing Pros

MAY 7, 2025

Designed exclusively for auto repair shop owners, Plan With The Pros offers a rare opportunity to escape the chaos of day-to-day operations and develop a complete, personalized marketing strategy for 2026. Who Should Attend: Auto repair shop owners who are ready to stop scrambling and start leading with purpose.

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Shop Marketing Pros

SEPTEMBER 3, 2024

Share What's Happening in Your World Keeping your marketing team updated with significant changes and events in your business is crucial. Whether it’s a new hire, a recent equipment purchase, or local events affecting your shop, this information helps your marketers tailor their efforts to reflect the current state of your business.

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Institute for Automotive Business Excellence

JULY 22, 2022

We’re focusing on why you should be using it, how you should use it, and when you should use it for your automotive repair shop. Yes, especially when it comes to marketing your auto repair shop! If you haven’t been using video marketing, it’s easy to see why your auto repair shop should be using it.

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Shop Marketing Pros

MAY 27, 2024

Shop Marketing Pros Clients Capture Major Awards at VISION Hi-Tech Training & Expo Published On May 27, 2024 Press Release HAMMOND, Louisiana – April 10th, 2024 – To say it was a good day for Shop Marketing Pros clients might be an understatement when it came to handing out awards at the recent VISION Hi-Tech Training and Expo.

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Shop Marketing Pros

SEPTEMBER 6, 2023

Watch a 6 min demo video Schedule a discovery call menu A Complete List of Podcasts for the Automotive Independent Aftermarket I think back to 2002 when I opened my first auto repair shop. I was great at fixing cars but I knew nothing about running a business. Today, there is no excuse. But RRR isn’t where it ends.

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Shop Marketing Pros

SEPTEMBER 11, 2024

EPISODE: 117 – Back to School Marketing Panel Join host Kim Walker as she leads a heartwarming and insightful panel discussion with auto repair shop owners who are making a real difference in their communities. Panelist Introductions (00:03:11) Each panelist introduces themselves and their respective auto repair shops.

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AutoFix

OCTOBER 27, 2023

Are you looking to pump up your business and get people thinking about your auto repair shops year-round? You need to harness the power of seasonal marketing ideas for your shop. That way, you can simultaneously serve as their trusted car care partner and elevate your shop’s success.

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AutoFix

JULY 5, 2024

By Coach Chris Cotton, Auto-Fix Auto Shop Coaching Hey there, fellow auto repair shop owners ! Let’s chat about how your shop has been doing so far, what might have held you back, and how you can turn things around for a strong finish to the year. Understanding these setbacks is crucial.

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