Shop Marketing Pros

APRIL 22, 2025

Just mentioning the word in an auto repair shop owners group is enough to start a heated debate. Some shop owners swear by them, saying they keep bays full and bring in new customers. Should your shop use coupons, or are they costing you more than they bring in? So, whats the real story?

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Auto Repair Auto Repair Shop Service Advisor Oil Change 130

Auto Service World

APRIL 15, 2025

CARS magazine reached out to leaders in the automotive repair and service sector of the automotive aftermarket to ask them about their thoughts about the industry over the next 12 months. What role is technology playing in repair shops these days and how can shops use it effectively?

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Car Auto Repair Shop Service Advisor Auto Repair 130

Shop Marketing Pros

JULY 7, 2023

When people want their car fixed, they don’t just go to any auto repair shop. They look for a business known for its exceptional service quality and ability to deliver outstanding results. A proven process is the exact way that your team does things at your auto repair shop.

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Shop Marketing Pros

MARCH 23, 2025

Use real shop photos, not generic stock imagescustomers want to see where theyre bringing their car. Clearly highlight your services and reviews to build trust at first glance. Upload real, high-quality photos of your shop, waiting area, and teamcustomers want to see where theyre bringing their car.

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Auto Repair Shop Auto Repair Media Service Advisor 130

AutoShopOwner

NOVEMBER 15, 2024

By Joe Marconi, an Elite Worldwide Blog - My roots in the automotive industry go back to the 1970s working in a small 2-bay auto repair shop. That meant that I was expected to repair or service nearly anything that rolled into my work bay. Isn’t It Time We Rethink What a Master Level Technician Is?

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Auto Repair Shop ASE ASE Certification IT 130

Shop Marketing Pros

DECEMBER 11, 2024

Background of Refer a Car LLC (00:08:06) Jeremy recounts the founding of Refer a Car LLC and its initial mission to connect youth groups with auto repair shops. Controversial Success Stories (00:26:11) Acknowledgment of successful shops using innovative strategies, including call centers, to boost sales.

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Auto Repair Auto Repair Shop Service Advisor Management 130

Business Actualization

AUGUST 5, 2024

With over 24 years of experience in digital marketing for auto repair shops and over 30 years of automotive business experience, our perspective is unmatched in our space. As auto shops focus on the final result of a "fixed car," marketing agencies should focus on driving valuable leads through phone calls and form submissions.

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Auto Repair Shop Auto Repair Service Advisor Automotive Repair 228

Shop Marketing Pros

AUGUST 7, 2024

Brian explores how this approach can influence your marketing efforts, customer service, and overall shop success. He shares real-life examples of missed opportunities, highlighting the importance of proper service advisor training and the need to always look for ways to turn a “no” into a positive response.

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Service Advisor Auto Repair Auto Repair Shop Air Conditioning 130

AutoShopOwner

NOVEMBER 13, 2023

I followed up with another question, "Have car counts slipped?" He replied, 'Funny you should ask, car counts are good, in fact, very steady. Complacency can set in when the good times are perceived as the norm and likely to continue, and the staff, particularly service advisors, don't stick to the sales process.

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Auto Repair Shop Service Advisor Auto Repair Car 130

Tomorrow's Technician

APRIL 29, 2025

automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. Jake Sorensen, Technician McNeil’s Auto Care, Sandy, UT Jake Sorensen Jake Sorensen is the shop manager and diagnostic technician at McNeils Auto Care. Meet our April candidates!

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Apprenticeship ASE ASE Certification Automotive 130

AutoFix

MARCH 19, 2025

In the auto repair industry, customer service is just as important as technical expertise. One of the biggest challenges shop owners and service advisors face is handling difficult conversationsespecially when customers express frustration or assign blame for vehicle issues.

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Service Advisor Auto Repair Shop Auto Repair Customer Service 52

Brake & Front End

MAY 13, 2025

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. He is the shop manager and diagnostic technician at McNeils Auto Care in Sandy, UT, a Napa Gold Certified Auto Care.

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Apprenticeship ASE ASE Certification Automotive 130

Solera

JUNE 25, 2024

For example, an electric vehicle (EV) doesn’t require the same service intervals as a gas-engine car. Access to a labor time guide that quantifies how long an EV repair takes could prove invaluable for technicians, service advisors, and customers alike. Why Use a Mechanic Labor Time Guide?

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Mechanic Auto Repair Shop Service Advisor Auto Repair 130

Shop Marketing Pros

FEBRUARY 20, 2024

A Video Marketing Masterclass for Auto Repair Shop Owners Changing the Industry L&N Automotive April 13th, 2024 Register Now Join industry experts Brian Walker of Shop Marketing Pros and Chris Enright of Enright Automotive for an immersive, 8-hour class designed to turbocharge your marketing efforts using the power of video.

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Auto Repair Shop Auto Repair Service Advisor Automotive 130

Shop Marketing Pros

SEPTEMBER 18, 2023

Your Comeback Rate Is Too High Auto repair shops are in the business of fixing cars. It makes sense that you have to actually fix the cars with expert craftsmanship to have a successful auto repair business. If your work isn’t up to par, fix that problem before you market your shop.

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Auto Repair Shop Service Advisor Auto Repair Car 130

AutoFix

SEPTEMBER 26, 2023

While many consumers opt to head to the dealership, more and more are taking advantage of better pricing and the friendly atmosphere of independent auto repair shops. Independent shops offer much more, including a personal touch, a community-oriented approach and competitive pricing. Never give up on marketing.

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Shop Marketing Pros

SEPTEMBER 6, 2023

Watch a 6 min demo video Schedule a discovery call menu A Complete List of Podcasts for the Automotive Independent Aftermarket I think back to 2002 when I opened my first auto repair shop. I was great at fixing cars but I knew nothing about running a business.

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Auto Repair Auto Repair Shop Automotive Mechanic 246

AutoFix

APRIL 10, 2025

As we move deeper into 2025, auto repair shop owners across the country are confronting a new reality: the cost of doing business is rising fast. Understanding how to adjust your business finances in 2025 as auto repair costs rise isnt just about survival. Are your service advisors trained to sell value, not price?

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Finance Auto Repair Auto Repair Shop Service Advisor 52

Autoflow

DECEMBER 14, 2023

Technology has transformed everything we do in a day, including how we work in auto repair shops. By now, most shops use shop management software to optimize workflows and processes. Using tablets in auto repair bays truly made for a game-changer. Why Use a Tablet for Your Auto Repair Shop?

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Auto Repair Mechanic Auto Repair Shop Software 105

Autoflow

JUNE 27, 2023

How to Optimize Your Auto Repair Shop Layout for Efficiency with Autoflow Every day, auto repair shops waste time and energy with those tiny inconveniences that eat into your profits. By streamlining your shop, you can reduce wear and tear on your staff and to serve customers better.

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Shop Marketing Pros

OCTOBER 27, 2023

We just came through the summer months and most auto repair shops seemed to do pretty well. insert sad trombone sound ] So we go from months where everyone is happy, maybe even a little overwhelmed with work, to the following months where people are stressing out and the sky is falling because car count is down.

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Autoflow

FEBRUARY 1, 2024

This blog is made for automotive professionals — mechanics, shop owners, and service advisors — navigating the transition from traditional paper inspections to utilizing cutting-edge digital vehicle inspection software. Picture this: performing car checkups using a vehicle inspection app instead of the conventional paper method.

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Shop Marketing Pros

SEPTEMBER 18, 2023

A much-needed movement has been happening across our industry for some years now, and that’s the movement of shop owners from being mechanics who just happen to own a business to being businessmen who just happen to be technically proficient at fixing cars. At Shop Marketing Pros, we tend to work with the best of the best shops.

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Shop Marketing Pros

AUGUST 6, 2024

Do you believe that your auto repair shop is the same as every other auto repair shop? Most shop owners don’t, and they’re right. We often have to check shop’s reviews because the owners can’t tell us what sets them apart. Is what you see representative of how you want people to view your shop?

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Auto Repair Shop Auto Repair Customer Service Service Advisor 130

Automotive Management Network

NOVEMBER 30, 2020

One of the ways to do this is for shops to focus on customer education. Do your service advisors take time to explain repairs or the necessity of repairs? If the repairs are more extensive or expensive than they were expecting, they may become suspicious, and that’s a huge barrier to building trust.

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Education Service Advisor Auto Repair Shop Management 52

BA Auto Care

OCTOBER 10, 2023

by Brian England Getting a car repair estimate online looks easy. If you know exactly what service or repair you need, then an online estimate can be helpful. The problem is that auto repair shops use many different sources and types of parts. Or it could make things very confusing. What a range!

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Brake Repair Service Advisor Auto Repair Shop Automotive Technician 52

Autoflow

MAY 8, 2023

They also record a list of suggested repairs for the future, creating an easily accessible digital record for each vehicle. As a result, service advisors can quickly get updates and share them with clients. They can recommend additional services and explain them with photo evidence to justify the work.

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Auto Repair Auto Repair Shop Software Service Advisor 52

AutoFix

APRIL 25, 2023

As an independent auto repair shop owner, the ultimate goal is to achieve true business success while maintaining an outstanding work/life balance. If you can accomplish that goal, you’ll end up with a business you’re proud to own and the ability to take time off without worrying about your shop.

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Auto Repair Shop Auto Repair Service Advisor Troubleshooting 52

Driver's Edge

FEBRUARY 23, 2024

Are you tired of dealing with unexpected car troubles during scorching Texas summers or chilling winter rainstorms? Finding a reliable auto repair shop that understands the specific needs of your vehicle is crucial for maintaining its longevity and performance.

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Auto Repair Auto Repair Shop Oil Change Tire Rotations 52

Auto Mechanic School Edu

JANUARY 22, 2018

General managers oversee service advisors, who rely on parts professionals to deliver products that mechanics use to conduct typical auto repair. The era of electric cars has already begun, but that does not mean mechanics are going to lose out on their profession. All kinds of cars will be needing repair.

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Electric Cars Mechanic Electricity Car 40

Wrench

AUGUST 16, 2022

Service Advisor Rick, thanks for setting a high standard for technicians nationwide! Why Wrench For Mobile Car Repair? Wrench is a full-service auto repair shop without the shop! If you need service, you know where to find us. ” Zach Z., Give Wrench a try today.

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Mechanic Auto Repair Shop Service Advisor Oil Change 40

Autoshop Solutions

JUNE 13, 2024

ASR Automotive Service & Repair is a full-service auto repair shop in Fort Collins, Colorado, operating since 2008. Their commission-free service advisors offer a customer-centric approach that values transparency with several perks and amenities. T-Mobile by Zeta Global, and many more.

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Check Engine Light Auto Repair Auto Repair Shop Service Advisor 52

Automotive Management Network

NOVEMBER 18, 2020

A Lack of Customer Trust in Auto Repair A AAA survey of several years ago revealed that two-thirds of American drivers do not trust auto repair shops in general. it’s obviously been a priority for most drivers to find a shop they do believe will do good work at a fair price without unnecessary upselling.

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Auto Repair Management Auto Repair Shop Service Advisor 52

Shop Marketing Pros

JUNE 9, 2023

Marketing for the auto shop professional. Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. Let’s get started.

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Auto Repair Shop Auto Repair Management Education 130

Auto Service World

APRIL 25, 2025

Solutions for automotive retail and repair are closer than you think Once upon a time, an auto repair shops most advanced technology was a well-worn set of socket wrenches and a grease-stained shop manual. Its time to explore how generative AI can transform the world of automotive service and retail.

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Retail Troubleshooting Automotive Services Management 241

Brake & Front End

MAY 27, 2025

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. James Lundeen has given countless hours of advice and training to those who simply want to learn about cars.

Automotive 130

Automotive ASE Technical Automotive Technician 130

Tomorrow's Technician

MAY 27, 2025

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. James Lundeen has given countless hours of advice and training to those who simply want to learn about cars.

Automotive 130

Automotive ASE Technical Automotive Technician 130