Shop Marketing Pros

APRIL 24, 2025

Whether its sponsoring a local sports team, supporting a food bank, or funding a scholarship, community involvement for auto repair shops is a powerful way to make an impact and build relationships. But heres the challenge: How do you promote your auto repair shops community engagement without coming off as self-serving?

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Shop Marketing Pros

MAY 21, 2025

In this episode of the Auto Repair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown. Engaging with the Community (00:01:10) Emphasis on keeping customers engaged during a slow month and using social media effectively.

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Shop Marketing Pros

NOVEMBER 25, 2024

Whether you’re writing a blog, recording a video, or sharing a post on social media, let your personality shine through. Turn that blog into a video, break it into bite-sized posts for social media, or use it as a topic in your email newsletter. And that’s what makes your content memorable. You just need to be yourself. Repurpose it.

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Shop Marketing Pros

NOVEMBER 13, 2024

Join Brian Walker and Caroline Legrand as they dive into easy, actionable strategies to help auto repair shops plan their marketing month-by-month. Discover fresh ideas for social media, event hosting, and campaigns that’ll keep your shop top-of-mind all year. Don’t let January sneak up on you—start planning now!

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Shop Marketing Pros

APRIL 23, 2025

Closing Remarks and Sponsors (00:12:28) Final thoughts and reminders about the benefits of RepairPal and App Fueled for auto repair shops. World Bicycle Day (00:14:25) Discussing community goodwill by offering bicycle repairs for kids. Social Media Day (00:23:12) Encouraging proactive social media marketing strategies.

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Shop Marketing Pros

NOVEMBER 25, 2024

For shop owners, that kind of consistency isn’t just helpful—it’s the key to becoming the go-to expert in your community. Why Video Is a Must for Auto Repair Shop Marketing Traditional marketing—flyers, ads, and even social media posts—can only take you so far.

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Shop Marketing Pros

DECEMBER 4, 2024

EPISODE: 129 – Preparing for February’s Marketing Want to make your February marketing a win for your auto repair shop? Valentine’s Day Marketing Ideas (00:02:25) Emphasis on love-themed marketing ideas related to cars and community engagement for Valentine’s Day.

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Shop Marketing Pros

APRIL 22, 2025

Just mentioning the word in an auto repair shop owners group is enough to start a heated debate. Some shop owners swear by them, saying they keep bays full and bring in new customers. Should your shop use coupons, or are they costing you more than they bring in? So, whats the real story?

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Auto Service World

APRIL 15, 2025

CARS magazine reached out to leaders in the automotive repair and service sector of the automotive aftermarket to ask them about their thoughts about the industry over the next 12 months. What role is technology playing in repair shops these days and how can shops use it effectively?

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Shop Marketing Pros

JULY 9, 2025

EPISODE: 160 – Marketing Auto Body Shops with Daniel Burkholder Most shop owners don’t think about marketing when things are going great, but wait until the car count drops or the phones go quiet. But what if your shop’s struggles aren’t about marketing at all? This episode is sponsored by Shop Boss.

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Shop Marketing Pros

JUNE 18, 2025

Back-to-school season, college car checkups, fall event prep, it’s all coming fast. Brian Walker and Caroline Legrand break down what shop owners should be doing in June to stay ahead of the game. National Tug of War Day & Rock Paper Scissors Day (00:20:15) Fun team-building activities and social media content ideas for shop staff.

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Auto Repair Media Auto Repair Shop Education 130

Brake & Front End

MAY 13, 2025

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. He is the shop manager and diagnostic technician at McNeils Auto Care in Sandy, UT, a Napa Gold Certified Auto Care.

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Brake & Front End

JUNE 26, 2025

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is recognizing and celebrating the vital role of mentorship in the automotive service industry. Nominate your shop owner for this award to recognize their commitment to training the next generation of technicians.

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Tomorrow's Technician

JUNE 25, 2025

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. Nominate A Mentor Now!

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Shop Marketing Pros

JULY 14, 2025

If you want to hear what this looks like in real life, check out Episode 144 of the Auto Repair Marketing Podcast , where Doug DeLucca of Boca Auto Fix shares how staying involved in his shop’s marketing helped him thrive even through tough algorithm changes. Why is my car AC blowing hot air?” Write in your voice.

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Auto Service World

AUGUST 17, 2024

In the realm of auto repair shops, having a strong and distinctive brand is crucial for success. While many shop owners may concentrate on the aspects of their business, overlooking branding can prove to be a costly misstep. A crafted brand enables you to communicate your values, services, and expertise effectively.

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Solera

AUGUST 19, 2024

The right auto repair shop marketing strategy can elevate your reputation, drive increased financial success, and ultimately lead to higher customer satisfaction. Why is Auto Repair Shop Marketing Important? Effective marketing strategies are the backbone of business growth, including auto repair shops.

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Solera

MAY 8, 2023

Our high-powered automotive repair software tools go beyond just simplifying the management of your auto repair shop. Like a Driver Assistant, but for auto repair shops. Identifix Shop Manager enables you to maximize the amount of money made on each vehicle repair. Try a demo today!

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Shop Marketing Pros

MAY 22, 2024

There are so many choices today when it comes to marketing your auto repair shop. I see shop owners posting questions in various industry Facebook groups like The Auto Repair Marketing Mastermind, and they’re asking about choosing the right marketing partners. But there was a learning curve.

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Shop Marketing Pros

MARCH 23, 2025

Before they ever call or walk through your door, theyre sizing up your shop based on what they find online. Your website, Google Business Profile, and the shops social media presence all shape that first impression. Use real shop photos, not generic stock imagescustomers want to see where theyre bringing their car.

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Shop Marketing Pros

JULY 7, 2023

When people want their car fixed, they don’t just go to any auto repair shop. You can show your expertise, build trust, and deliver outstanding results by defining the exact process you use that makes your shop unique. A proven process is the exact way that your team does things at your auto repair shop.

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Shop Marketing Pros

SEPTEMBER 17, 2024

Finding & Creating Social Media Content to Help Your Customers Know, Like, and Trust You FLACA Accelerate Conference 10/11 & 10/12/2024 Register Now There is no shortage of content to share from an auto repair shop when it comes to helping your customers know you better.

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Shop Marketing Pros

OCTOBER 4, 2024

As an auto repair shop owner, you might be wondering, “Should I start a podcast for my business?” Podcasting can be valuable, but only if it’s done right and aligns with your shop’s goals, capacity, and audience. Sponsoring Your Own Podcast Yes, your shop should sponsor the podcast—just don’t overdo it.

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Auto Profit Masters

JULY 20, 2023

There are several ways that social media marketing can help your auto shop. Establishing a social media profile, like on Facebook or Instagram, allows customers to leave an excellent review, instantly showing potential customers what a significant business you are. Most younger customers use social media daily.

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Shop Marketing Pros

OCTOBER 4, 2024

Social media is one of the most powerful tools for your auto repair shop, but if you’re not taking full advantage of it, you’re missing out. We get it—there are valid reasons why shop owners struggle to post consistently. It’s part of the process, just like they may be annoyed with any new changes around the shop.

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Media IT Auto Repair Shop Auto Repair 130

Autoshop Solutions

MAY 21, 2025

Grow Your Shop, Connect with Customers Social media isnt just a trendits one of the most powerful tools your auto repair shop can use to connect with customers, handle support, and stand out from the competition. That applies to your shop, too. Theyre looking for a shop they can trust. The result?

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Automotive Training Centre

NOVEMBER 2, 2023

Develop a Strong Online Presence The first thing clients do when looking for someone to service their car is search online for recommendations, having a robust online presence is crucial for any business, including auto detailing. Social media is a powerful tool for building brand awareness and connecting with your target audience.

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Automotive Management Network

SEPTEMBER 4, 2024

Running an auto repair shop in today’s market requires more than just technical expertise; it demands a robust marketing strategy to attract and retain customers. Use your website, social media, and in-shop signage to remind customers about the referral program. Social media is a two-way street.

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Automotive Training Centre

JANUARY 17, 2024

Are you aiming for individual car owners, small garages, or larger auto body shops? As an independent auto body estimator, staying updated helps build a stellar reputation. Engage with local auto repair shops, insurance companies, and car dealerships. Each segment requires a different approach.

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Shop Marketing Pros

SEPTEMBER 5, 2023

When you think of marketing for your auto repair shop, chances are you’re thinking about running ads on Google or Facebook. Maybe social media or SEO. You imagine an influx of cars in your bays from new customers and current ones and you hope that everyone in town knows who you are. Here’s how they work.

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The Mechanic Doctor

JUNE 23, 2023

The Mechanic Doctor - Resources for Amateur and Pro Auto Mechanics In today’s fast-paced digital world, it has become essential for businesses to leverage the power of online platforms to promote their products and services. This holds true even for auto repair shops looking to attract new customers and retain existing ones.

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Solera

SEPTEMBER 9, 2024

Integrate mobile mechanic software into your auto repair shop to boost overall efficiency, enhance your bottom line, and improve customer satisfaction. The Importance of Efficiency in Shops Efficiency powers the engine that drives daily auto repair shop operations to achieve quarterly and annual goals.

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AutoFix

DECEMBER 18, 2023

Transforming Your Auto Repair Business with Expert Strategies The Road to Financial Success In the competitive world of auto repair, achieving financial success requires more than just technical expertise. Understanding where your money is coming from and where it’s going is crucial.

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Institute for Automotive Business Excellence

JULY 22, 2022

Yes, especially when it comes to marketing your auto repair shop! 45% of people watch an hour or more of videos on social media per week. Nearly 90% of marketers are satisfied with their social media video marketing ROI. An Overview of Video Marketing in 2022 You’ve probably heard that video is king.

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Shop Marketing Pros

SEPTEMBER 11, 2024

EPISODE: 117 – Back to School Marketing Panel Join host Kim Walker as she leads a heartwarming and insightful panel discussion with auto repair shop owners who are making a real difference in their communities. Panelist Introductions (00:03:11) Each panelist introduces themselves and their respective auto repair shops.

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Shop Marketing Pros

OCTOBER 27, 2023

We just came through the summer months and most auto repair shops seemed to do pretty well. insert sad trombone sound ] So we go from months where everyone is happy, maybe even a little overwhelmed with work, to the following months where people are stressing out and the sky is falling because car count is down.

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BayIQ

JULY 17, 2023

An effective advertising strategy is vital to attract new customers to your shop, and creative automotive shop advertising ideas can give your establishment the unique edge it needs. This blog post will provide four cost-effective and creative auto repair shop advertising ideas to increase your shop’s car count.

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