ASE Electricity Media 
Tomorrow's Technician
NOVEMBER 19, 2024
Donna Wagner, VP of Industry and Media Relations at ASE, emphasizes the value of early certifications, which can begin as soon as high school. As automotive technology continues to evolve, it’s critical for students and instructors to stay ahead of the curve.
Tomorrow's Technician
JUNE 12, 2025
And, perhaps unsurprisingly, Dineff believes utilizing social media in the way people are consuming it is a key tool to connect with new audiences. For Dineff, authenticity in marketing — showing people who you are — is more effective than “the boring things,” such as generic posts about brake pads and shocks and other offerings.
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Automotive Management Network
MARCH 20, 2025
Heres how to foster a culture of continuous improvement: Certification Programs : Encourage technicians to pursue certifications from organizations like ASE (Automotive Service Excellence). For example, a technician skilled in diagnostics and electrical systems can handle a wider range of tasks.
Tire Review Magazine
DECEMBER 11, 2024
Our focus has shifted towards leveraging more digital strategies such as Search Engine Marketing (SEM), Google My Business Pages, Google AdWords, social media platforms, QR Codes, and our website to connect with our audience effectively, Trula explains. I know it might sound cheesy, but we want to touch the lives of our customers.
Brake & Front End
OCTOBER 4, 2023
For Babcox Media’s Joe Keene, an ASE-certified technician charged with fixing up a rare Lincoln Blackwood, it means heading back to Transtar Autobody Technologies in Detroit to put the finishing touches on the Blackwood. Then, he’ll put Babcox Media HQ in the rearview mirror as he heads out on the Lincoln Highway on his way to AAPEX.
Tomorrow's Technician
OCTOBER 4, 2023
For Babcox Media’s Joe Keene, an ASE-certified technician charged with fixing up a rare Lincoln Blackwood, it means heading back to Transtar Autobody Technologies in Detroit to put the finishing touches on the Blackwood. Then, he’ll put Babcox Media HQ in the rearview mirror as he heads out on the Lincoln Highway on his way to AAPEX.
AutoSuccess
JANUARY 22, 2024
Donna Wagner, ASE vice president, industry and media relations and Corey Glassman, electric vehicle safety consultant for ASE, will present at the 2024 NADA show being held Feb. For more information about ASE, visit www.ase.com. 1-4 at the Las Vegas Convention Center in Las Vegas, Nevada. 2, from 2:30-3:15 p.m.
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