ASE Auto Repair Shop Service Advisor 
AutoShopOwner
NOVEMBER 15, 2024
By Joe Marconi, an Elite Worldwide Blog - My roots in the automotive industry go back to the 1970s working in a small 2-bay auto repair shop. As a young technician, my goal was to attain the status of master-level. That meant that I was expected to repair or service nearly anything that rolled into my work bay.
Shop Marketing Pros
MARCH 23, 2025
If your site doesnt make that obvious within a few seconds, theyll move on to the next shop. Auto repair, European specialists, fleet services, etc.) Years in business, ASE-certified techs, customer testimonials) Whats the next step? Communicate clearly about repairs and pricing, transparency builds trust.
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Brake & Front End
MAY 13, 2025
In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. Jake is the 2019 NAPA ASE Technician of the Year and 2019 Ratchet + Wrench All Star Technician of the year.
Tomorrow's Technician
APRIL 29, 2025
automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. Jake Sorensen, Technician McNeil’s Auto Care, Sandy, UT Jake Sorensen Jake Sorensen is the shop manager and diagnostic technician at McNeils Auto Care. Meet our April candidates!
Tomorrow's Technician
OCTOBER 12, 2023
My thought is the local auto repair shops will notice their local program and hop on board to help them, in turn, finding the next crop of technicians.” My Father’s Shop is a family-owned and operated business located just south of the Dallas Ft. The schools with the most votes ‘win’ much needed tools and equipment.
Shop Marketing Pros
SEPTEMBER 6, 2023
Watch a 6 min demo video Schedule a discovery call menu A Complete List of Podcasts for the Automotive Independent Aftermarket I think back to 2002 when I opened my first auto repair shop. ” He is the author of the book, Your Perfect Shop: How to Start, Run & Sell a Profitable Shop.
Driver's Edge
FEBRUARY 23, 2024
Finding a reliable auto repair shop that understands the specific needs of your vehicle is crucial for maintaining its longevity and performance. A shop with experienced, certified mechanics and a strong reputation is more likely to provide reliable service.
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