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From the Magazine: ‘A challenge and an honour’

Auto Service World

From his early days as a heavy equipment mechanic to his current role as president and CEO of Mister Transmission, Kuczynski has always been driven by a love for the automotive world and desire to see the industry and the people working in it grow and succeed. Customer satisfaction should be at the heart of everything you do, he said.

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From the Magazine: The power of clear communication

Auto Service World

A rushed or unclear inspection report can leave customers confused about what repairs are necessary. A brief note like Replace pads/rotors might make sense to a technician, but it doesnt resonate with the average customer. This article originally appeared in the December 2024 issue of CARS magazine.

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Opening an ADAS Calibration Business

Tomorrow's Technician

This is not only apparent in the collision and auto glass industries but also mechanical and trucking/transportation. This article will give you a start, but there is way more to learn. Being a good business means understanding all the pitfalls as well as what will be needed by your customer.

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Can You Still Create Original Content in 2024?

Shop Marketing Pros

Sure, the problem you’re talking about may already have articles, blogs, and videos, but they don’t have your voice. When you’re creating content, you’re speaking directly to your audience—your current and potential customers. Plus, it humanizes your shop and gives customers a better idea of who’s working on their car.

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When Small Animals Cause Big Problems With Cars

Tomorrow's Technician

We all have a cache of stories involving weird, wacky and downright strange customer service requests, but the majority of them can be traced back to mechanical failure and/or human error. These little tanks also have a peculiar defense mechanism. This article appears courtesy of Counterman.

Car 130
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How To Make Your Brand Stand Out From Your Competitors

Shop Marketing Pros

So yes, I’ll talk about how you can differentiate using your logo, colors, and fonts – but the meat of this article will be about differentiating your “brand” from your competition. Customer Service Quality of work/parts/overall product Timeliness Price It is possible to have them all. Let’s define those four areas.

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Why Is There Such A Large Range In Pricing Between Auto Repair Marketing Companies?

Shop Marketing Pros

But we’re going to give you the long answer as we go through this article. I recently wrote an article where I listed out who they are. But it’s possible you’ll see some pretty big fluctuations in pricing for the services between these companies. Here’s who we are at Shop Marketing Pros as related to this article.